UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

 

SCHEDULE 14A

(Rule 14a-101)

 

INFORMATION REQUIRED IN PROXY STATEMENT

 

SCHEDULE 14A INFORMATION

 

Proxy Statement Pursuant to Section 14(a) of the Securities


Exchange Act of 1934

 

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Filed by a Party other than the Registrant¨

 

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x          Definitive Proxy Statement

¨          Definitive Additional Materials

¨          Soliciting Material Pursuant to §240.14a-12

SELECTIVE INSURANCE GROUP, INC.

(Name of Registrant as Specified In Its Charter)


(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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Selective Insurance Group, Inc.

40 Wantage Avenue

Branchville, New Jersey 07890

(973) 948-3000

March 26, 201224, 2015

NOTICE OF 20122015 ANNUAL MEETING OF STOCKHOLDERS


AND PROXY STATEMENT

 

Wednesday, April 25, 201229, 2015

 

The 20122015 Annual Meeting of Stockholders of Selective Insurance Group, Inc. (“Selective”) will be held Wednesday, April 29, 2015, at 3:00 PM Eastern Time on Wednesday, April 25, 2012, in the Auditorium at Selective’s principal offices, which are located at and have athe mailing address of 40 Wantage Avenue, Branchville, New Jersey 07890.

 

At the meeting, we will ask stockholders to:

 

1.Elect eleven11 directors for a one-year term expiring in 2013;2016;

 

2.Approve, a non-bindingon an advisory resolution onbasis, the compensation of Selective’s named executive officers; and

 

3.Ratify the appointment of KPMG LLP as ourSelective’s independent registered public accounting firm for the fiscal year ending December 31, 2012.2015.

 

We plan a brief business meeting focused on these items and we will attend to any other business properly brought before the meeting and at any adjournments or postponements of the meeting.The Board of Directors recommends that: (i) you vote “FOR” all of the nominees to the Board of Directors; and (ii) you vote in favor of“FOR” Proposals 2 and 3. These proposals are further described in the proxy statement.Proxy Statement.

 

Also enclosed is Selective’s 20112014 Annual Report to Stockholders. At the meeting, we will be making a brief presentation on operations and will offer time for your comments and questions.

 

Selective stockholders of record at the close of business on Friday, March 5, 20126, 2015 are entitled to notice of, and to vote at, the meeting and any adjournment or postponement of it. A quorum is a majority of outstanding shares.YOUR VOTE IS IMPORTANT.IMPORTANT. WE URGE YOU TO VOTE YOUR SHARES BY: (1) CALLING THE TOLL-FREE TELEPHONE NUMBER LISTED ON THE PROXY CARD; (2) ACCESSING THE INTERNET WEBSITE LISTED ON THE PROXY CARD; OR (3) COMPLETING, DATING, AND SIGNING THE PROXY CARD AND RETURNING IT IN THE ENCLOSED ENVELOPE. YOUR PROXY MAY BE REVOKED AT ANY TIME, AS DESCRIBED IN THE PROXY STATEMENT, PRIOR TO THE TIME IT IS VOTED AT THE 20122015 ANNUAL MEETING. IF YOU HOLD SHARES THROUGH A BROKER OR OTHER CUSTODIAN, PLEASE SEE THE VOTING INSTRUCTIONS PROVIDED TO YOU BY THAT BROKER OR CUSTODIAN.

 

Very truly yours,

 

Gregory E. Murphy


Chairman of the Board President and Chief Executive Officer

 

By Order of the Board of Directors:

Robyn P. Turner

Corporate Secretary

 

 
 

 

TABLE OF CONTENTSTable of Contents

 

PROXY STATEMENT 2Page
  
PROXY STATEMENT1
 
GENERAL INFORMATION ABOUT SELECTIVE’S ANNUAL MEETING21
  
PROPOSALS FOR STOCKHOLDER VOTE AND APPROVAL REQUIREMENTS32
  
OTHER MATTERS TO COME BEFORE THE ANNUAL MEETING3
 
CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING INFORMATION4
  
VOTING AND PROXY PROCEDURE54
  
IMPORTANT NOTICE REGARDING AVAILABILITY OF PROXY MATERIALS FOR THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON WEDNESDAY, APRIL 25, 201229, 20156
  
INFORMATION ABOUT PROPOSAL 16
  
SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS12
 
EXECUTIVE OFFICERS13
  
EXECUTIVE OFFICERSTRANSACTIONS WITH RELATED PERSONS14
  
TRANSACTIONS WITH RELATED PERSONS14
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE16
  
CORPORATE GOVERNANCE16
  
BOARD MEETINGS AND COMMITTEES1718
  
RISK MANAGEMENT20
  
STOCKHOLDER COMMUNICATIONS2223
  
CODE OF CONDUCT2223
  
EXECUTIVE COMPENSATION23
  
COMPENSATION DISCUSSION AND ANALYSIS23
  
Summary Compensation TableSUMMARY COMPENSATION TABLE41
Grants of Plan Based Awards43
Outstanding Equity Awards at Fiscal Year End44
  
Option Exercises and Stock VestedGRANTS OF PLAN-BASED AWARDS45
Pension Benefits46
  
Nonqualified Deferred CompensationOUTSTANDING EQUITY AWARDS AT FISCAL YEAR END47
  
Employment Agreements and Potential Payments upon Termination or Change of ControlOPTION EXERCISES AND STOCK VESTED48
  
PENSION BENEFITS48
 
DIRECTORNONQUALIFIED DEFERRED COMPENSATION50
 
EMPLOYMENT AGREEMENTS AND POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE IN CONTROL51
  
DIRECTOR COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION52
COMPENSATION COMMITTEE REPORT52
INFORMATION ABOUT PROPOSAL 253
INFORMATION ABOUT PROPOSAL 354
  
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION55
 
COMPENSATION COMMITTEE REPORT56
INFORMATION ABOUT PROPOSAL 256
INFORMATION ABOUT PROPOSAL 357
FEES OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM5457
  
AUDIT COMMITTEE REPORT5558
  
STOCKHOLDER PROPOSALS AND NOMINATIONS56
DOCUMENTS INCORPORATED BY REFERENCE5659

 

-i-
 

 

PROXY STATEMENT

 

FOR THE 20122015 ANNUAL MEETING OF STOCKHOLDERS


TO BE HELD WEDNESDAY, APRIL 25, 2012
29, 2015

 

GENERAL INFORMATION ABOUT SELECTIVE’S ANNUAL MEETING

 

WHEN AND WHERE IS THE ANNUAL MEETING?

 

The 20122015 Annual Meeting of Stockholders (the “Annual Meeting”) of Selective Insurance Group, Inc. (“Selective” or “we”) will be held on Wednesday, April 25, 2012,29, 2015, at 3:00 PM Eastern Time in the Auditorium at Selective’s principal offices at 40 Wantage Avenue, Branchville, New Jersey 07890. Directions are on the back of this Proxy Statement. Our telephone number is (973) 948-3000.

 

WHEN WAS THISPROXY STATEMENT MAILED?

 

This Proxy Statement isand proxy card are being mailed to Selective stockholders on or about March 26, 2012.24, 2015.

 

WHO IS ENTITLED TOVOTE AT THE ANNUAL MEETING?

 

Anyone who owned Selective common stock as of the close of business on March 5, 2012,6, 2015 is entitled to one vote per share owned. There were 54,741,40256,927,216 shares outstanding at the close of business on that date.

 

WHO IS SOLICITING MYPROXY TO VOTE MY SHARES AND WHEN?

 

Selective’s Board of Directors (“Board of Directors” or the “Board”) is soliciting your “proxy,” orproxy, meaning your authorization for our named proxies, Michael J. MorrisseyJohn C. Burville and Cynthia S. Nicholson,William M. Rue, to vote your shares.

Unless revoked by you, your proxy will be effective for the Annual Meeting and for any adjournments or postponements of that meeting.

 

WHAT IS THE COST OFSOLICITING PROXIES AND WHO IS PAYING FOR THE COST?

 

Selective is bearing the entire cost of soliciting proxies. Proxies will be solicited principally through the mail, but they also may also be solicited personally by telephone, or in writing, by telephone, e-mail, facsimile, or otherwise by Selective directors or officers, or employees of a Selective subsidiary, forwho will receive no additional compensation. Selective has engaged Georgeson Inc. (“Georgeson”), a proxy solicitation firm, to assist in the solicitation of proxies and the distribution of proxy materials. Georgeson Inc. will provide such services for an estimated fee of approximately $8,000, plus expenses. Selective will reimburse banks, brokerage firms, and other custodians, nominees, and fiduciaries for reasonable expenses incurred by them in sending proxy materials to their customers or principals who are the beneficial owners of shares of Selective common stock.

 

WHAT ARE THEREQUIREMENTS FOR BUSINESS TO BE CONDUCTED AT THE ANNUAL MEETING?

 

For business to be conducted at the Annual Meeting, owners of 27,370,702shares28,463,609 shares of Selective common stock (a majority of the issued and outstanding shares entitled to vote) constituting a quorum, must be in attendance or represented by proxy. Our common stock is our only class of voting securities.

 

Page 21
 

 

PROPOSALS FORSTOCKHOLDER VOTE AND APPROVAL REQUIREMENTS

Management is presenting three proposals for a stockholder vote.

 

PROPOSAL 1.ELECTION OF DIRECTORS

 

THE BOARD IS SUBJECT TO ANNUAL ELECTION BY THE STOCKHOLDERS. THE BOARD RECOMMENDS THAT YOU VOTEFOR THE FOLLOWING ELEVEN NOMINATED DIRECTORS FOR A TERM OF ONE YEAR: PAUL D. BAUER; ANNABELLE G. BEXIGA; A. DAVID BROWN; JOHN C. BURVILLE; JOAN M. LAMM-TENNANT; MICHAEL J. MORRISSEY; GREGORY E. MURPHY; CYNTHIA S. NICHOLSON; RONALD L. O’KELLEY; WILLIAM M. RUE; AND J. BRIAN THEBAULT.

§     PAUL D. BAUER§     RONALD L. O’KELLEY
§     ANNABELLE G. BEXIGA§     WILLIAM M. RUE
§     JOHN C. BURVILLE§     JOHN S. SCHEID
§     MICHAEL J. MORRISSEY§     J. BRIAN THEBAULT
§     GREGORY E. MURPHY§     PHILIP H. URBAN
§     CYNTHIA S. NICHOLSON

 

You can find information about these nominees, Selective’s Board of Directors, its committees, and other related matters beginning on page 6.in the section entitled, “Information about Proposal 1” of this Proxy Statement.

 

New Jersey law and Selective’s By-Laws govern the vote on Proposal 1, on which you may:

 

·§Vote “FOR” all the nominees;
·Vote “AGAINST”FOR all of the nominees;

·§Vote “FOR”AGAINST” all of the nominees;

§Vote “FOR or “AGAINST”AGAINST specific nominees; or

·§Abstain from voting.voting from all or specific nominees.

 

Under our By-Laws, assuming a quorum is present, directors in uncontested elections must be elected by a majority of votes cast.cast, assuming a quorum is present. A majority means that the number of votes cast “for” a director nominee must exceed the number of votes cast “against” the director nominee. In an uncontested election, any director nominee who does not receive a majority of themore “for” than “against” votes cast is required to tender his or her resignation from the Board of Directors within five days of certified election results. In such a case:If that happens: (i) the Corporate Governance and Nominating Committee must make a recommendationrecommend to the Board of Directors as to whether it should accept the resignation; and (ii) the Board of Directors must decide whether to accept suchthe resignation and disclose its decision-making process.

Stockholders may not cumulate their votes. UnderAbstentions and broker non-votes (shares held by a broker, bank, or other nominee that does not have authority, either express or discretionary, to vote on a particular matter) will not be taken into account in determining the outcome of the vote consistent with New Jersey law and consistent with the proxy rules of the United States Securities and Exchange Commission (“SEC”), abstentions and broker non-votes will not be taken into account in determining the outcome of the vote..

Page 2

 

PROPOSAL 2.APPROVAL, ON AN ADVISORY BASIS, OF NON-BINDING ADVISORY RESOLUTION ONTHE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS

THE BOARD RECOMMENDS THAT YOU VOTEFOR THE APPROVAL, ON AN ADVISORY BASIS, OF THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS DISCLOSED IN THIS PROXY STATEMENT.

You can find information about the compensation of our named executive officers in the section entitled, “Executive Compensation”, and about Proposal 2 in the section entitled, “Information about Proposal 2” of this Proxy Statement.

 

New Jersey law and Selective’s By-Laws govern the vote on Proposal 2, on which you may:

 

·§Vote in favor ofFOR Proposal 2;

·§Vote againstAGAINST Proposal 2; or

·§Abstain from voting.

 

Assuming a quorum is present, Proposal 2 will pass if approved by an affirmative vote of a majority of the votes cast at the Annual Meeting. Under New Jersey law and consistent with the SEC’s proxy rules, abstentionsAbstentions and broker non-votes will not be taken into account in determining whether the proposal has received the requisite number of affirmative votes.votes consistent with New Jersey law and the SEC’s proxy rules.

Page 3

 

PROPOSAL 3.RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 

THE BOARD RECOMMENDS THAT YOU VOTEFORTHE RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING DECEMBER 31, 2012.2015.

 

You can find information about Selective’s relationship with KPMG LLP beginning on page 54.in the section entitled “Information about Proposal 3” of this Proxy Statement.

 

New Jersey law and Selective’s By-Laws govern the vote on Proposal 3, on which you may:

 

·§Vote in favor ofFOR Proposal 3;

·§Vote againstAGAINST Proposal 3; or

·§Abstain from voting.

 

Assuming a quorum is present, Proposal 3 will pass if it receives an affirmative vote of a majority of the votes cast at the Annual Meeting. Under New Jersey law and the SEC’s proxy rules, abstentionsAbstentions will not be counted as votes cast and accordingly, will not be taken into account in determining whether the proposal has received the requisite number of affirmative votes.votes consistent with New Jersey law and the SEC’s proxy rules.

 

OTHER MATTERS TO COME BEFORE THE ANNUAL MEETING

 

The Board of Directors is not aware of any other business to be presented for a vote at the Annual Meeting. If any other matters are properly presented for a vote, the people named as proxies will have discretionary authority to vote on such matters according to their best judgment to the extent permitted by applicable law and NASDAQ Stock Market (“NASDAQ”) and SEC rules and regulations, to vote on such matters according to their best judgment.regulations.

Page 3

 

The Chairman of the Annual Meeting may refuse to allow presentation of a proposal or nominee for the Board of Directors if the proposal or nominee is not properly submitted. The requirements for submitting proposals and nominations for this year’s meetingAnnual Meeting are set forth in Selective’s By-Laws.

 

Page 4

CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING INFORMATION

 

This Proxy Statement contains forward-looking statements within the meaning of federal securities laws. Forward-looking statements may be identified by words like “anticipate,” “expect,” “project,” “believe,” “plan,” “may,” “estimate,” “intend,” and other similar words. These forward-looking statements are based on our beliefs, assumptions, and estimates using information available to us at the time and are not intended to be guarantees of future events or performance. Factors that may cause actual results to differ materially from those contemplated by the statements in this Proxy Statement can be found in our most recent Annual Report on Form 10-K filed with the SEC and in the Quarterly Reports on Form 10-Q we have filed or will file with the SEC hereafter under the headings “Risk Factors” and “ Forward-Looking Statements.”

You are cautioned not to place undue reliance on any of our forward-looking statements. We disclaim any intention or obligation to publicly update or revise any forward-looking statements, except as required by law. This cautionary statement is applicable to all forward-looking statements contained in this document.

VOTING AND PROXY PROCEDURE

 

HOW DO I VOTE?

 

You can vote four ways:

 

1.BY MAIL. (MUST BE RECEIVED BEFORE ANNUAL MEETING):

§Mark your voting instructions on then sign and date the proxy card. Then returncard;

§Sign your name exactly as it appears on the proxy card;

§Date the proxy card; and

§Mail the proxy card to us in the provided postage-paid envelope provided. If you mail your proxy card, we must receive it before the beginning of the meeting.envelope.

 

If we receiveTiming is important, so please mail your signed proxy card butpromptly. We must receive it before the beginning of the Annual Meeting. If you do not give voting instructions on your signed and mailed proxy card, the named proxies will vote your shares FOR each of the director nominees and FOR Proposals 2 and 3. If any other matters requiring a vote arise during the meeting, that require a vote, the named proxies will exercise their discretion in accordance with their best judgment to the extent permitted by applicable law and NASDAQ and SEC rules and regulations, in accordance with their best judgment.regulations.

 

2.BY TELEPHONE. (MAY BE DONE AT ANY TIME UNTIL TUESDAY, APRIL 28, 2015 AT 12:00 PM CENTRAL TIME):

§Call the toll-free number on your proxy card to vote by telephone. card; and

§Follow the instructions on your proxy card and the voice prompts.

§IF YOU VOTE BY TELEPHONE, YOU DO NOT NEED TO RETURN YOUR PROXY CARD.

 

3.BY INTERNET. (MAY BE DONE AT ANY TIME UNTIL TUESDAY, APRIL 28, 2015 AT 12:00 PM CENTRAL TIME):

§Go to the website listed on your proxy card to vote through the Internet. card; and

§Follow the instructions on your proxy card and the website. If you vote through the Internet, you may incur telephone and/or Internet access charges from your service providers.

§IF YOU VOTE BY INTERNET, YOU DO NOT NEED TO RETURN YOUR PROXY CARD.

Page 4

4.IN PERSON (MAY ONLY BE DONE ON WEDNESDAY, APRIL 29, 2015, AT THE ANNUAL MEETING):

 

4.§IN PERSON. Attend the Annual Meeting, or send a personal representative with an appropriate proxy, in order to vote.

 

HOW DO I REVOKE MY PROXY OR CHANGE MY VOTING INSTRUCTIONS?

 

You may revoke your proxy at any time before the proxy is exercised by writing to Selective’s Corporate Secretary, Robyn P. Turner, at the address in the meeting notice on the cover of this Proxy Statement. You may also change your vote before the proxy is exercised by entering a new vote via the Internet, by telephone, or by returning a properly executed proxy bearing a later date. Any subsequent timely and valid vote by any means will change your prior vote. For example, if you voted by telephone, a subsequent Internet vote will change your vote. The last vote received before noon central time on April 24, 2012 will be the vote that is counted, except that you may also change your vote by voting in person at the Annual Meeting.Meeting:

 

§By writing to Selective’s Corporate Secretary, Robyn P. Turner, at 40 Wantage Avenue, Branchville, New Jersey 07890;

§By submitting a new vote by telephone, via the Internet, or by returning a properly executed new proxy card bearing a later date. Any subsequent timely and valid vote by any voting method will change your prior vote. For example, if you voted by telephone, a subsequent Internet vote will change your vote. The vote counted will be the last vote received before 12:00 PM Central Time on Tuesday, April 28, 2015 – unless you change your vote by voting in person at the Annual Meeting; and

§Voting in person at the Annual Meeting.

HOW WILL PROXIES BE VOTED IF I GIVE MY AUTHORIZATION?

 

If youyou: (i) properly execute your proxy on the accompanying formcard and return it to SelectiveSelective; or (ii) submit your proxy by telephone or via the Internet, and do not subsequently revoke your proxy, your shares of common stock will be voted at the Annual Meeting in accordance with your instructions.

In the absence of voting instructions, the named proxies will vote your shares FOR each of the director nominees and FOR Proposals 2 and 3. If other matters should properly come before the meeting,Annual Meeting, the named proxies will vote on such matters in accordance with their best judgment to the extent permitted by applicable law and NASDAQ and SEC rules and regulations, in accordance with their best judgment.regulations.

 

WHAT IF MY SHARES ARE NOT REGISTERED IN MY NAME?

If you are a beneficial owner of our stock, meaning that the Selective stock you own is held in the name of a bank, broker, or other nominee (commonly referred to as holding shares in “street name”), you should have received access to these proxy materials from your bank, broker, or other nominee by mail or e-mail with information on how to submit your voting instructions. Unless you provide voting instructions to your bank, broker, or other nominee, your shares will not be voted on the election of directors (Proposal 1) and the advisory (non-binding) vote on the compensation of Selective’s named executive officers (Proposal 2). In contrast, we believe brokers can vote uninstructed shares on the ratification of the appointment of our independent registered public accounting firm (Proposal 3). Broker non-votes count toward a quorum, but otherwise do not affect the outcome of any proposal.

HOW WILL VOTES BE COUNTED?

 

The inspectors of election appointed for the Annual Meeting by the Board of Directors will separately tabulate affirmative and negative votes, abstentions, and broker non-votes (shares held by a broker, bank or other nominee that does not have authority, either express or discretionary, to vote on a particular matter).non-votes. Shares represented by proxies that reflect abstentions and broker non-votes are counted for determining whether there is a quorum. BrokersWe believe brokers may exercise their discretionary voting power for Proposal 3.

Page 5

 

For Proposal 1, abstentions and broker non-votes will not be considered in determining whether director nominees have received more “for” votes than “against” votes. Approval of ProposalProposals 2 and 3 requires the affirmative vote of a majority of votes cast at the Annual Meeting. Abstentions and broker non-votes have no effect on the outcome of Proposal 2. Approval of Proposal 3 requires the affirmative vote of a majority of votes cast at the Annual Meeting. Abstentions2, and abstentions have no effect on Proposal 3.

 

WHAT IF MY SHARES ARE NOT REGISTERED IN MY NAME?

Page 5

 

If you own your shares in “street name,” meaning that your broker is actually the record owner, you should contact your broker. When a broker does not have voting instructions and withholds its vote on one of these matters, it is called a “broker non-vote.” Broker non-votes count toward a quorum, but otherwise do not affect the outcome of any proposal.

IMPORTANT NOTICE REGARDING AVAILABILITY OF PROXY MATERIALS FOR
THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON WEDNESDAY, APRIL 25, 201
229, 2015

 

This Proxy Statement isand our 2015 Annual Report to Stockholders are available on
Selective’s internetInternet website at
www.selective.comwww.selective.com..

 

INFORMATION ABOUT PROPOSAL 1

Election of Directors

 

Under our By-Laws, as amended on December 3, 2010, directors in uncontested elections must be elected by a majority of votes cast. A majority means that the number of votes cast “for” a director nominee must exceed the number of votes cast “against” that nominee. For more information on our majority voting policy, please see the section entitled “Corporate Governance – Majority Voting for Directors in Uncontested Elections” on page 16.of this Proxy Statement.

 

At our 2010 Annual Meeting of Stockholders, as part of an ongoing effort to adopt “best practices” in corporate governance, the Board recommended, and Selective’s stockholders approved, amendments to Selective’s Restated Certificate of Incorporation and By-Laws to phase out Selective’s classified board structure over the two-year period following the 2010 Annual Meeting. Accordingly, at this Annual Meeting, allAll directors are standingstand for election for a one-year term. In all cases, each director will hold office until a successor has been elected and qualified, or until the director’s earlier resignation or removal.

 

Selective’s Board of Directors currently has 11 members.12 members with A. David Brown retiring and not standing for election. Pursuant to Selective’s Amended and Restated Certificate of Incorporation, as amended, and its By-Laws, as amended, Selective may have a minimum of seven and a maximum of 20 directors. By majority vote, the Board of Directors may set the number of directors within this range at any time.

Process for Review and Nomination of Director Candidates

 

The Corporate Governance and Nominating Committee is responsible for the review and nomination of candidates to the Board of DirectorsDirectors.1. The Corporate Governance and Nominating Committee reviews all director candidates for possible nomination and election to the Board and seeks such candidates from any source, including:

 

·§Directors and management;

·§Third party search firms that the Corporate Governance and Nominating Committee may engage;engage from time to time for a fee to identify and interview candidates; and

·§Stockholders.

 

1See chart on page 18 for further discussion of the Corporate Governance and Nominating Committee’s other responsibilities.

Page 6

Any stockholder proposing a Board candidate(s) must submit in writing all information required to be disclosed pursuant to Regulation 14A under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) in a solicitation of proxies for the election of a director to the ChairmanChairperson of the Corporate Governance and Nominating Committee, c/o Corporate Secretary, 40 Wantage Avenue, Branchville, New Jersey 07890.

 

Regardless of source, the Corporate Governance and Nominating Committee evaluates all candidates based on, among other things, the following standards:

 

·§Personal and professional ethics, integrity, character, and values;

·§Professional and personal experience;

·§Business judgment;

·§Skills and expertise;

·§Industry knowledge;

·§Independence and avoidance or limitation of potential or actual conflicts of interest;

1 See the section entitled, “Board Meetings and Committees” for further discussion of the Corporate Governance and Nominating Committee’s other responsibilities.

Page 6

·§Dedication and commitment to representing the long-term interests of Selective and its stockholders;

·§Willingness to dedicate and devote sufficient time to Board duties and activities;

·§Other appropriate and relevant factors, including the qualificationqualifications and skills of the current members of the Board; and

·§Diversity.

 

Although Selective has no formal diversity policy, our Corporate Governance Guidelines provide that the composition of the Board should encompass a broad range of skills, expertise, industry knowledge, and diversity of opinion. Accordingly, diversity of thought, experience, gender, race, and ethnic background are greatly considered in the director evaluation process.

Director Nominees

 

No family relationships exist between any of Selective’s current directors, executive officers, and persons nominated by Selective to become a director.

 

The Board has ratified the Corporate Governance and Nominating Committee’s nomination of the following elevendirectors11 directors listed below to stand for election at the 20122015 Annual Meeting for terms expiring at the 20132016 Annual Meeting or until a successor has been duly elected and qualified: Paul D. Bauer; Annabelle G. Bexiga; A. David Brown; John C. Burville; Joan M. Lamm-Tennant; Michael J. Morrissey; Gregory E. Murphy; Cynthia S. Nicholson; Ronald L. O’Kelley; William M. Rue; and J. Brian Thebault. S. Griffin McClellan III will be retiring at the Annual Meeting. The Board thanks him for his 32 years of service to Selective.qualified.

 

All 11 nominees have consented to being named in this Proxy Statement and to serving if elected. The Board does not know of any reason why any of these nominees would decline or be unable to serve if elected. If a nominee becomes unavailable or unable to serve before the Annual Meeting, the Board can either reduce its size or designate a substitute nominee. If the Board designates a substitute nominee, proxies that would have been cast for the original nominee will be cast for the substitute nominee unless instructions are given to the contrary.

 

Page 7

NOMINEES OF THE BOARD OF DIRECTORS

Paul D. Bauer, 6871

Independent Director, 1998

Lead Independent Director, since April 2013

·§Retired financial executive.

·§Executive Vice President and Chief Financial Officer of Tops Markets, Inc., 1970 to 1993.

·§Director, Rosina Holdings Inc., since 2002.

·§     Director, Fluent Energy Corporation, 2012 to July 2014.

§Director, Catholic Health System of Western New York, 1998 to 2008.

·§Co-founder and President, The Bison Scholarship Fund (formerly named the Buffalo Inner-City Scholarship Opportunity Network), since 1995.

·§Trustee, Holy Angels Academy, 2005 to 2011.

·§Graduate of     Boston College (B.S. Accounting)).

Discussion of individual experience, qualifications, attributes, and skills.Mr. Bauer is the former Chief Financial Officer of a publicly-traded company and served as the Chairman of Selective’s Audit Committee’s designated financial expert.Committee for 8 years.  Mr. Bauer is very active in the Buffalo community and knowledgeable of Upstate New York, which is an important market for us.Selective.

Page 7

NOMINEES OF THE BOARD OF DIRECTORS

Annabelle G. Bexiga, 5053

Independent Director, 2012

·§     Chief Operating Officer, TIAA Asset Management, since June 2014.

§     Executive Vice President and Chief Information Officer, TIAA-CREF, since 2013.

§Senior Managing Director and Chief Information Officer, TIAA-CREF, since 2010.2010 to 2013.

·§Chief Information Officer, Bain Capital, LLC, 2008 to 2010.

·§Elysian Coaching & Consulting, President and Founder, 2007.

·§Managing Director and Chief Information Officer, JPMorgan Invest, Inc.,LLC, 2003 to 2006.

·§Member, CIO’s Executive Council, Executive Women in Information Technology.

·§Member, CIO Strategy Exchange.

·§Graduate of     Seton Hall University (B.Sc.).

·§International Executive MBA Program, Rutgers University.

Discussion of individual experience, qualifications, attributes, and skills.Ms. Bexiga has extensive financial services and information technology experience.  She was named by Insurance and Technology Magazine as one of the 2011 “Elite 8”Elite 8 CIOs.  Ms. Bexiga is focused on innovative means of using social media to change retail behavior.  She is also skilled in leading teams in multi-cultural environments and was certified as an executive coach.  We believe that Ms. Bexiga’s expertise in information technology and its use by retail financial services companies is extremely important to the Board in setting Selective’s long-term strategies, particularly related to customer and agency experience matters.

A. David Brown, 69

Independent Director, 1996

Lead Independent Director, 2009 – present

·Executive Vice President and Chief Administrative Officer, Urban Brands, Inc., since October 2011. In September 2010, Urban Brands, Inc. filed for protection under Chapter 11 of the U.S. Bankruptcy Code. Urban Brands, Inc. was acquired by a subsidiary of Gordon Brothers Group in November 2010 and emerged from bankruptcy.

·Executive Vice President, Human Resources, Urban Brands, Inc., 2009 to October 2011.

·Senior Vice President, Human Resources, Linens ‘n Things, Inc., 2006 to 2009. In May 2008, Linens ‘n Things, Inc. filed for protection under Chapter 11 of the U.S. Bankruptcy Code.

·Managing Partner, Bridge Partners, LLC, an executive recruiting firm, 2003 to 2006.

·Trustee, Monmouth University.

·Trustee, Jackie Robinson Foundation, 2003 to 2011.

·Graduate of Monmouth University (B.S.).

Page 8

NOMINEES OF THE BOARD OF DIRECTORS
Discussion of individual experience, qualifications, attributes, and skills.Mr. Brown has had a long career in human resources, with extensive experience in executive development, recruitment and leadership, employee benefits and compensation, particularly in corporate restructurings. He has run his own business and worked for large corporations. He also has a long commitment to diversity and was the managing director of a search firm specializing in diversity. Mr. Brown has extensive corporate governance experience and has served on several public company boards. He is active in several institutions based in New Jersey, where we are headquartered.  Mr. Brown’s strong leadership and inter-personal skills have made him an effective Lead Independent Director.

John C. Burville, 6467

Independent Director, 2006

·§Insurance Consultant to the Bermuda Government, 2003 to 2007.

·§Bermuda Insurance Advisory Committee, 1985 to 2003.

·§Chief Actuary and Senior Rating Agency Manager of ACE Limited, 1992 to 2003.

·§Graduate of     Leicester University in the United Kingdom (B.Sc. and Ph.D.).

·§Fellow of the Institute of Actuaries.

·§Member of the American Academy of Actuaries.

Discussion of individual experience, qualifications, attributes, and skills.Mr. Burville has extensive insurance industry knowledge and served as chief actuary of one of the world’s largest property and casualty insurance companies.  He is extremely knowledgeable about reserving and numerous actuarial techniques to calculate ultimate reserve levels.  Board members look to Mr. Burville is looked to as anfor guidance on actuarial subject matter expert onmatters and his general knowledge of the Board.insurance business.

Joan M. Lamm-Tennant, 59

Independent Director, 1993

·Global Chief Economist & Risk Strategist, Guy Carpenter & Company, LLC, since 2007.

·Vice President, Marsh & McLennan Companies, Inc., 2009 to January 2011.

·Senior Vice President, General Re Corporation, 1997 to 2007.

·Lawrence and Susan Hirsh Adjunct Professor of International Business, the Wharton School of the University of Pennsylvania, since 2010.

·Adjunct Professor the Wharton School of the University of Pennsylvania, 2006 to 2010.

·Director, IVANS, Inc., since 2004.

·Director, International Insurance Society, since 2011.

·Member, American Risk and Insurance Association.

·Member, Association for Investment Management and Research.

·Graduate of St. Mary’s University (B.B.A. and M.B.A.).

· Graduate of the University of Texas (Ph.D.).

Discussion of individual experience, qualifications, attributes, and skills.Ms. Lamm-Tennant has extensive insurance industry experience. She is a recognized expert in the fields of enterprise risk management and capital modeling. Ms. Lamm-Tennant currently serves as an advisor to Marsh & McLennan Companies, Inc. as well as eight national or multinational insurance companies on enterprise risk management implementation. She is active in several industry associations and a finance professor. Ms. Lamm-Tennant is a financial expert and particularly knowledgeable regarding investments and investment strategies.

Page 9

NOMINEES OF THE BOARD OF DIRECTORS

Michael J. Morrissey, 6467

Independent Director, 2008

·§President & Chief Executive Officer, International Insurance Society, Inc., since 2009.

·§Chairman and Chief Executive Officer, Firemark Investments, 1983 to 2009.

·§Director, CGA Group, Ltd., 1998 to 2009.

·§     Member, Board of Overseers, St. John's University School of Risk Management, Insurance and Actuarial Science, since 2012.

§Chartered Financial Analyst.

·§Member, Association of Insurance and Financial Analysts.

·§Member, New York Society of Securities Analysts.

·§Graduate of     Boston College (B.A.).

·§Graduate of     Dartmouth College (M.B.A.).

·§Graduate of     Harvard University Graduate School of Business Administration (Corporate Financial Management Program).

Discussion of individual experience, qualifications, attributes, and skills.Mr. Morrissey has 3942 years of insurance industry experience.  He is the head of an international insurance trade association,research organization, previously ranmanaged an investment firm specializing in insurance companies, and was president and chief investment officer of an insurance company.  Mr. Morrissey is very knowledgeable regardingabout the insurance industry, the investment community, investor relations, and the analysis of strategic transactions.

Page 8

NOMINEES OF THE BOARD OF DIRECTORS

Gregory E. Murphy, 5659

Employee Director, 1997

·§     Chairman and Chief Executive Officer of Selective, since 2013.

§Chairman, President and Chief Executive Officer of Selective, since May 2000.2000 to 2013.

·§President and Chief Executive Officer of Selective, 1999 to 2000.

·§President and Chief Operating Officer of Selective, 1997 to 1999.

·§Other senior executive, management, and operational positions at Selective, since 1980.1980 to 1997.

·§Certified Public Accountant (New Jersey) (Inactive).

·§Trustee, Newton Medical Center Foundation,     Director, Insurance Information Institute, since 1999.2000; Chairman since January 2015.

·§     Director, American Insurance Association, since November 2014.

§Director, Property Casualty Insurers Association of America, since 2008.2008 to June 2014.

·§Director,     Member, Board of Overseers, St. John’s University School of Risk Management, Insurance Information Institute,and Actuarial Science, since 2000.February 2015.

·§Trustee, the American Institute for CPCU (AICPCU) and the Insurance Institute of America (IIA), since 2001.The Institutes, 2001 to 2013.

·§     Trustee, Newton Medical Center Foundation, 1999 to September 2014.

Graduate of§     Boston College (B.S. Accounting)).

·§Harvard University (Advanced Management Program).

·§M.I.T. Sloan School of Management.

Discussion of individual experience, qualifications, attributes, and skills.Mr. Murphy with 32 years of service at Selective and 13 as Chief Executive Officer, is the Director most knowledgeable about our operations.operations, having served as Chief Executive Officer for 15 years and having worked at Selective for 35 years.  We consider his service on the Board extremely valuable to informed business and strategic decision-making.  He has broad experience and knowledge in the areas of reinsurance, and insurance pricing, and industry fundamentals.  Mr. Murphy has extensive contacts in the insurance industry and serves as a director or trustee of several important industry groups.  He is an accountant,a Certified Public Accountant, served as our Chief Financial Officer prior to assuming other leadership positions, and is extremely financially sophisticated.

Page 10

NOMINEES OF THE BOARD OF DIRECTORSvery knowledge on financial and investment matters.

Cynthia S. Nicholson, 4750

Independent Director,

2009

·§     Chief Marketing Officer, Softcard®, since 2013.

§Executive Vice President and Chief Marketing Officer, Equinox Holdings, Inc., since September 2010.2010 to 2012.

·§Co-Founder, Pup To Go, LLC, since 2009.

·§Advisor,GamesThatGive, Inc., 2010 to July 2011

·2011; Principal Strategist and Director,GamesThatGive, Inc., 2009 to March 2010.

·§Senior Vice President and Chief Marketing Officer of Pepsi-Cola North America, a division of PepsiCo, Inc., 2005 to 2008.

·§Director, Association of National Advertisers, 2006 to 2008.

·§     University of Illinois (B.S.).

Graduate of§     Kelley School of Business, Indiana University (M.B.A.).

·Graduate of University of Illinois (B.S.).

Discussion of individual experience, qualifications, attributes, and skills.Ms. Nicholson is a marketing expert with 2326 years of marketing experience in various industries.  She served in a variety of senior marketing positionsas Chief Marketing Officer at Pepsi, which is known for its brand marketingEquinox Holdings, Inc. and senior management training.Pepsi-Cola North America.  Ms. Nicholson has extensive experience with brand building, advertising, media buying, promotions, digital and social media, and direct marketing.  We believe that her marketing expertise is invaluable to us as we explore branding and marketing efforts to differentiate ourselves with distribution partners and address competitive issues in the property and casualty insurance industry and our distribution through independent agents.industry.

Page 9

NOMINEES OF THE BOARD OF DIRECTORS

Ronald L. O’Kelley, 6770

Independent Director, 2005

·§Chairman and Chief Executive Officer, Atlantic Coast Venture Investments Inc., 2003 to 2008 and 2009 to present; Director, Atlantic Coast Venture Investments Inc., 2003 to 2009.

·§President and Chief Executive Officer, U.S. Shipping Partners, L.P., 2008 to 2009, Director 2004 to 2008. In April 2009, U.S. Shipping Partners, L.P. filed for protection under Chapter 11 of the U.S. Bankruptcy Code and emerged reorganized as U.S. Shipping Corp in November 2009.

·§Executive Vice President, Chief Financial Officer and Treasurer, State Street Corporation, 1995 to 2002.

·§Advisory Director, Donald H. Jones Center for Entrepreneurship, Tepper School of Business, Carnegie Mellon University, since 2003.

·§Graduate of     Duke University (A.B.).

·§Graduate of     Carnegie Mellon University (M.B.A.).

Discussion of individual experience, qualifications, attributes, and skills.Mr. O’Kelley is the former Chief Financial Officer of a large multi-national financial services organization and qualifies as athe Audit Committee’s designated financial expert.  He has extensive experience in corporate restructurings for both manufacturing organizations and financial institutions.  Mr. O’Kelley has a demonstrated track record for implementing corporate strategy through significant mergers and acquisitions, divestitures, and debt and equity fund raisings.  He has significant experience as a director of other public companies.

Page 11

NOMINEES OF THE BOARD OF DIRECTORS

William M. Rue, 6467

Non-Independent Director,

1977

·§     Chairman, Rue Insurance, an insurance agency, since 2013; President and former Executive Vice President, Rue Insurance, an insurance agency, since 1969.1969 to 2013.

·§President, Rue Financial Services, Inc., since 2002.2002 to 2012.

·§Director, 1st1st Constitution Bank, since 1989, Secretary of the Board, since 2005.

·§Director, 1st1st Constitution Bancorp, since 1999, Secretary of the Board, since 2005.

·§Director, Robert Wood Johnson University Hospital at Hamilton, since 1994.

·§Director, Robert Wood Johnson University Hospital Foundation, since 1999.1999 to 2012.

·§Director, Robert Wood Johnson Health Care Corp., since 2011.

·§Trustee, Rider University, 1993 to 2012, and since 1993.2013.

·§Member, Independent Agents & Brokers Association.

·§Member, Society of CPCU.

·§Member, Professional Insurance Agents Association.

·§     Member, Management Committee, PL Services, LLC.

§President, The Rue Foundation, since 2004.

·§Graduate of     Rider College (B.A.(B.S.).

Discussion of individual experience, qualifications, attributes, and skills.Mr. Rue has been one of our independent agents for 4346 years, and was the chief executive of his agency for 2729 years.  We believe that, becauseBecause we principally distribute our products through independent agents, we believe it is extremely valuable for informed business and strategic decision-making for the Board to have the feedback and input from, and understand the views of, an independent agent withwho has strong knowledge of our operations and the competitive landscape.

Page 10

NOMINEES OF THE BOARD OF DIRECTORS

John S. Scheid, 59

Independent Director, 2014

§     Owner and sole member, Scheid Investment Group, LLC, since 2013.

§     Director, Messmer Catholic Schools, since 2013.

§     Chairman, Accounting Examining Board, State of Wisconsin, since 2013.

§     Member, Golden Angels Investment Group, since 2013.

§     Director, University of Wisconsin Milwaukee Foundation, 2002 to 2011. Emeritus Director, since 2011.

§     Investment Committee Member, Marquette University High School, since 2011.

§     PricewaterhouseCoopers, LLP, Senior Partner, 2009 to 2013; Global Insurance Assurance Practice Leader, 2001 to 2009; Chairman Americas Insurance Practice, 2001 to 2010; U.S. Insurance Practice Leader, 1995 to 2001; Midwest Region Financial Services Leader, 1991 to 1995; Partner, 1988 to 1991; other positions 1977 to 1988.

§     Director and Audit Committee Chair, Pine River Re Holdings Ltd, Marchto December 2014.

§     Member, Board of Governors, Junior Achievement Worldwide, since 2004; Audit Committee Chair, since 2004.

§     Certified Public Accountant (New York, Illinois, Wisconsin).

§     University of Notre Dame (B.B.A.).

Discussion of individual experience, qualifications, attributes, and skills.Mr. Scheid retired after 36 years at PricewaterhouseCoopers LLP, most recently serving as a senior partner, primarily in the insurance and asset management industries.  He has extensive experience in financial management, public company governance, and corporate transactions.  Mr. Scheid’s financial experience and keen sense of industry trends are extremely valuable to Selective in the constantly changing cycle of the property and casualty industry.  

J. Brian Thebault, 6063

Independent Director, 1996

·§Partner, Thebault Associates, since 1987.

·§Chairman, Earth-Thebault, July 2007 to July 2009.

·§Chairman and Chief Executive Officer, L.P. Thebault Company, 1998 to 2007; President and Chief Executive Officer, L.P. Thebault Company, 1984 to 1998.

·§Director, Curex Group Holdings LLC, since January 2010.

·§Trustee, The Peck School, 1994 to 2010.

·§Trustee, The Delbarton School, 1990 to 2007.

·§Graduate of     University of Southern California (B.S.).

Discussion of individual experience, qualifications, attributes, and skills.For most of his career, Mr. Thebault has run closely-held businesses, which is the ownership structure of many of our commercial customers.  Through his career in the printing industry, he has a strong background in sales, marketing, finance matters, and business strategy.

Philip H. Urban, 62

Independent Director, 2014

§     Retired President and Chief Executive Officer, Grange Insurance, 1999 to 2010.

§     President, Personal Lines, Guaranty National Insurance Company, 1996 to 1999.

§     Senior Vice President, Great American Insurance Company, 1990 to 1996.

§     Chairman, Integrity Insurance, 2002 to 2010.

§     Chairman, The Grange Bank, 1999 to 2007.

§     Director, The Jeffrey Company, 2005 to present.

§     Miami University of Ohio (B.A.).

§     Ohio State University (M.B.A).

Discussion of individual experience, qualifications, attributes, and skills.Mr. Urban has a wealth of property casualty insurance experience, both as a senior executive and as a board member.  He has first-hand knowledge of the independent agent distribution channel, geographic market expansion, and insurance products and technology, which he uses to contribute to Selective’s strategic direction.

Board Recommendation

 

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE NOMINEES OFTO THE BOARD OF DIRECTORS.

 

Page 1211
 

 

SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS

Security Ownership of Management

 

The following table shows as of February 24, 2012:20, 2015:

 

·§The number of shares of Selective common stock beneficially owned by each director, the Chairman of the Board President and Chief Executive Officer (the “Chief Executive Officer” or “CEO”), the Chief Financial Officer, and the other named executive officers, as described in our Compensation Discussion and Analysis on page 23.in this Proxy Statement.

 

·§The number of shares of Selective common stock beneficially owned by our directors and executive officers as a group.

 

 Number of Shares 
Name of Beneficial OwnerCommon StockOptions Exercisable
Within 60 Days of
February 20, 2015
Total Shares
Beneficially Owned(1)
Percent of
Class
Bauer, Paul D.69,46838,109107,577*
Bexiga, Annabelle G.11,722011,722*
Brown, A. David33,70538,10971,814*
Burville, John C.64,42738,109102,536*
Lanza, Michael H.46,61611,11457,730*
Marchioni, John J.108,02020,751128,771*
Morrissey, Michael J.14,19014,06528,255*
Murphy, Gregory E.304,84024,067328,9071%
Nicholson, Cynthia S.25,3227,95333,275*
O’Kelley, Ronald L.41,64138,10979,750*
Rue, William M.426,665(2)38,109464,7741%
Scheid, John S.9170917*
Thatcher, Dale A.105,48324,067129,550*
Thebault, J. Brian81,470(3)38,109119,579*
Urban, Philip H.1,15901,159*
Zaleski, Ronald J.85,99124,067110,058*
All directors and executive officers, as a group (15 persons)1,335,645330,6711,666,3163%

Name of Beneficial

Owner

Number of SharesPercent of
Class 
Common Stock(1)Options Exercisable
Within 60 Days of
February 24, 2012
Total Shares
Beneficially Owned
Bauer, Paul D.52,81056,109108,919*
Bexiga, Annabelle G.0000%
Brown, A. David44,63156,109100,740*
Burville, John C.40,21838,10978,327*
Lamm-Tennant, Joan M.60,13456,109116,243*
Lanza, Michael H.38,91321,92060,833*
Marchioni, John J.51,24322,01073,253*
McClellan, S. Griffin, III52,64250,109102,751*
Morrissey, Michael J.13,11414,06527,179*
Murphy, Gregory E.266,29253,314319,6061%
Nicholson, Cynthia S.10,2087,95318,161*
O’Kelley, Ronald L.28,92444,10973,033*
Rue, William M.423,193(2)56,109479,3021%
Thatcher, Dale A.91,53031,920123,450*
Thebault, J. Brian68,438(3)56,109124,547*
Zaleski, Ronald J.65,40446,274111,678*
All directors and executive officers, as a group (18 persons)1,335,056610,3281,945,3844%

* Less than 1% of the common stock outstanding.

(1)No directors or executive officers hold Selective common stock in margin accounts or have Selective common stock pledged for a loan or stock purchase.purchase, other than 25,082 shares pledged by Mr. Lanza in connection with the purchase of an intended principal residence.

(2)Includes: (i) 38,43041,318 shares held by Chas. E. Rue & Son, Inc. t/a Rue Insurance (“Rue Insurance”), an independent insurance agency of which Mr. Rue is PresidentChairman and owner of more than a 10% equity interest (see page 14the section entitled “Transactions with Related Persons” of this Proxy Statement for more information); and (ii) 5,226 shares held by Mr. Rue’s wife.

(3)Includes: (i) 10,841 shares held by a grantor retained annuity trust; (ii) 240250 shares held in custody for, and 344214 shares held by, one daughter of Mr. Thebault’s son; (iii) 240Thebault; and (ii) 113 shares held in custody for, and 332101 shares held by, a daughter of Mr. Thebault; (iv) 232 shares held in custody for, and 105 shares held by, a second daughter of Mr. Thebault; and (v) 105 shares held in custody for a thirdanother daughter of Mr. Thebault.

Page 12

Security Ownership of Certain Beneficial Owners

 

The following table lists the only persons or groups known to Selective to be the beneficial owners of more than 5% of any class of Selective’s voting securities as of December 31, 2011,2014, based on Schedules 13G filed by the beneficial owners on January 22, 2015, February 10, 2012, February 14, 2012,5, 2015, and February 10, 2012,11, 2015, respectively, with the SEC.

 

Title of Class

Name &and Address

of Beneficial Owner

Amount &and Nature

of Beneficial

Ownership

PercentagePercent of Class
Common Stock

BlackRock, Inc.

4055 East 52nd Street

New York, NY 10022

4,465,6294,904,792 shares

of common stock

8.24%8.7%
Common Stock

Dimensional Fund Advisors LP

Palisades West, Building One

6300 Bee Cave Road

Austin, TX 78746

4,431,6244,789,488 shares

of common stock

8.17%8.49%
Common Stock

The Vanguard Group, Inc.

100 Vanguard Blvd.

Malvern, PA 19355

2,804,5703,522,471 shares

of common stock

5.17%6.24%

EXECUTIVE OFFICERS

The names of our executive officers and their ages, positions, and biographies are set forth below. Our executive officers are appointed by, and serve at the discretion of, our board of directors.

EXECUTIVE OFFICERS

Gregory E. Murphy, 59

Chairman and Chief Executive Officer

§     For information regarding Mr. Murphy, please see the section entitled, “Information about Proposal 1 – Director Nominees” of this Proxy Statement.

John J. Marchioni, 45

President and Chief Operating Officer

§     Present position since 2013.

§     Executive Vice President, Insurance Operations, Selective, 2010 to 2013.

§     Executive Vice President, Chief Underwriting and Field Operations Officer, Selective, 2008 to 2010.

§     Executive Vice President, Chief Field Operations Officer, Selective, 2007 to 2008.

§     Senior Vice President, Director of Personal Lines, Selective, 2005 to 2007.

§     Various insurance operation and government affairs positions, Selective, 1998 to 2005.

§     Director, Consumer Agent Portal, LLC, since 2011.

§     Chartered Property Casualty Underwriter (CPCU).

§     Princeton University (B.A.).

§     Harvard University (Advanced Management Program).

 

Page 13
 

 

EXECUTIVE OFFICERS

EXECUTIVE OFFICERS

Dale A. Thatcher, 53

Executive Vice President and Chief Financial Officer

§     Present position since 2010.

§     Executive Vice President, Chief Financial Officer and Treasurer, Selective, 2003 to 2010.

§     Senior Vice President, Chief Financial Officer and Treasurer, Selective, 2000 to 2003.

§     Certified Public Accountant (Ohio) (Inactive).

§     Chartered Property and Casualty Underwriter (CPCU).

§     Chartered Life Underwriter (CLU).

§     Member, American Institute of Certified Public Accountants.

§     Member, Ohio Society of Certified Public Accountants.

§     Member, Financial Executives Institute.

§     Member, Insurance Accounting and Systems Association.

§     Member, National Investor Relations Institute.

§     University of Cincinnati (B.B.A. and M.B.A.).

§     Harvard University (Advanced Management Program).

Michael H. Lanza, 53

Executive Vice President, General Counsel, and Chief Compliance Officer

§     Present position since 2007.

§     Senior Vice President and General Counsel, Selective, 2004 to 2007.

§     Trustee, Newton Medical Center Foundation, since September 2014.

§     Member, Society of Corporate Secretaries and Corporate Governance Professionals.

§     Member, National Investor Relations Institute.

§     University of Connecticut (B.A.)

§     University of Connecticut School of Law (J.D.).

 

Information regarding Executive Officers is incorporated by reference to the section entitled “Executive Officers of the Registrant” in Part I, Item 1. Business. of Selective’s Annual Report on Form 10-K for the year ended December 31, 2011.

TRANSACTIONS WITH RELATED PERSONS

 

William M. Rue, Director. Mr. Rue owns more than 10% of the equity, and is PresidentChairman of, Rue Insurance, an independent retail insurance agency. Rue Insurance has been an appointed independent agent of Selective’s insurance subsidiaries since 1928 and Selective expects that relationship to continue in 2012.2015. The appointment of Rue Insurance as an independent agent was made on similar terms and conditions as other Selective agents and includes the right to participate in the Amended and Restated Selective Insurance Group, Inc. Stock Purchase Plan for Independent Insurance Agencies (2010). In 2011,2014, Rue Insurance:Insurance placed insurance policies with Selective’s insurance subsidiaries. Direct premiums written associated with these policies was $9.0 million in 2014. In return, Selective’s insurance subsidiaries paid commissions to Rue Insurance of $1.6 million. For additional information regarding Mr. Rue, see the section entitled “Information about Proposal 1 – Director Nominees” of this Proxy Statement.

 

·Placed insurance policies with Selective’s insurance subsidiaries. Direct premiums written associated with these policies was $7.8 million in 2011. In return, Selective’s insurance subsidiaries paid commissions to Rue Insurance of $1.2million.

·Placed insurance coverage for Selective with non-Selective insurance companies for which Rue Insurance was paid commission pursuant to its agreements with those carriers.  Selective paid premiums for such insurance coverage of $0.2 million in 2011.

The Selective Insurance Group Foundation, a private foundation Selective established under Section 501(c)(3) of the Internal Revenue Code (the “Selective Foundation”). The Selective Foundation makes grants to charitable organizations in accordance with its By-Laws and funding guidelines, which guidelines are available atwww.selective.com. In 2011,2014, the Selective Foundation made grants in excess of $20,000 in the following amounts to the following organizations with ties to Selective, all of which are located in Sussex County, New Jersey, where Selective is headquartered and over half of its headquarter-based employees live:

 

·§$70,30050,000 in grants to Thethe Newton Medical Center Foundation (“NMCF”), a charitable organization affiliated with Newton Medical Center. Mr. MurphyLanza serves on the Board of Trustees of NMCF.  AtNMCF, as did Mr. Murphy in 2014. In 2012, the endSelective Foundation agreed to a plan of 2011, there were outstandinggiving, to be annually renewable pledgesrenewed, that provides for $50,000 per year for the period of 2013 to NMCF2023, with a potential maximum total contribution of $500,000. In 2014, a Selective subsidiary also provided corporate sponsorship payments totaling $55,650.$2,225 to NMCF.

 

·§$50,000 in grants to Project Self-Sufficiency of Sussex County (“PSS”), a non-profit, community-based organization dedicated to empowering low-income adults and their children to achieve personal and economic self-sufficiency. Susan Murphy, Mr. Murphy’s wife, serves on the PSS Board of Directors.

 

Page 14

·§$22,50020,000 in grants to Pass It Along, a community-based organization dedicated to teaching children about leadership and charitable activities. Dale A. Thatcher, Executive Vice President and Chief Financial Officer of Selective, serves onas Chairman of the Board of Directors of Pass It Along andAlong. Kimberly J. Burnett, Executive Vice President and Chief Human Resources Officer of Selective Insurance Company of America (“SICA”("SICA"), the lead insurance subsidiary of Selective, serves on the Advisory Board of Pass It Along.

 

·§$25,000A $20,000 grant to the United Way of Sussex County. Steven B. Woods, former Executive Vice President of SICA, servedNorthern New Jersey. Ms. Burnett serves as a member of the Board of Trustees of the United Way of Sussex County.Northern New Jersey.

In 2011, SICA also provided corporate sponsorship payments totaling $4,700 to NMCF. 

Page 14

Review, Approval, or Ratification of Transactions with Related Persons

 

Selective has a written Related Person Transactions Policy and Procedures (the “Related Person Policy”).

 

The Related Person Policy defines “Related Person Transactions” as any transaction, arrangement, or relationship in which Selective or its subsidiaries was, is, or will be a participant and the amount involved exceeds $20,000, and in which any “Related Person” had, has, or will have a direct or indirect interest. A “Related Person” under the Related Person Policy is generally: (i) any director, executive officer, or nominee to become director of Selective or an immediate family member of such person; (ii) a beneficial owner of more than 5% of Selective’s common stock or an immediate family member of such beneficial owner; and (iii) any firm, corporation, or other entity in which any person included in (i) or (ii) is employed or is a general partner or principal or in a similar position or in which such person has a 5% or greater beneficial ownership interest.interest in Selective’s common stock.

 

Under the Related Person Policy, the Audit Committee (or ChairChairperson of the Audit Committee if between meetings) must approve “RelatedRelated Person Transactions. In its review, the Audit Committee considers all available relevant facts and circumstances of the proposed transaction, including: (i) the benefits to Selective; (ii) the impact on a director’s independence; (iii) the availability of other sources for comparable products and services; (iv) the terms of the transaction; and (v) the terms available to unrelated third parties or to employees generally. No Audit Committee member may participate in any review, consideration, or approval of any Related Person Transaction in which such director or any of his or her immediate family members is the Related Person. The Audit Committee only approves those Related Person Transactions that it considers are in, or are not inconsistent with, the best interests of Selective and its stockholders.

Director Independence

 

The Board of Directors has determined that all directors are independent as defined by applicableunder NASDAQ and SEC rules and regulations – except Messrs. Murphy and Rue. In making its determination, the Board considered various transactions, relationships, or arrangements that relate to the Directors.directors. For a description of the transactions, relationships, or arrangements related to Mr. Rue, see the section entitled “Transactions with Related Persons” on page 14.Persons.”

 

In May 2007, Ms. Lamm-Tennant,When the Board determined the independence of Ronald L. O’Kelley, it considered that two of his daughters and a member ofson-in-law are employed with companies with which the Finance Committee, was appointed Global Chief Economist & Risk Strategist of Guy Carpenter & Company LLC (“Guy Carpenter”), a subsidiary of Marsh & McLennan Companies, Inc. (“Marsh”). From February 2009 through January 2011, Ms. Lamm-Tennant served as Vice President of Marsh. The Board reviewed the material terms of the broker service agreement between Selective’s insurance subsidiaries and Guy Carpenter under which reinsurance is placed. In 2011, Guy Carpenter earned approximately $1.5 million on our reinsurance placements and had total revenues of approximately $1.04 billion. Accordingly, the transactions with us represented less than 0.11% of Guy Carpenter’s 2011 total revenue. Selective’s insurance subsidiaries ended their engagement of Guy Carpenter on September 19, 2011.

We occasionally use the services of Marsh subsidiaries other than Guy Carpenter. In 2011, we made aggregate payments totaling less than $32,000 to those other Marsh subsidiaries.does business. As: (i) Ms. Lamm-Tennant is not a reinsurance brokerMr. O’Kelley, his daughters, and hadson-in-law have no involvement in thesesuch transactions; (ii) Guy Carpenterthe relationships with such companies pre-date the employment of his daughters with these companies and Marsh have established an internal segregationhis daughter’s marriage to separate Ms. Lamm-Tennant from knowledge of specific transactions involving us;the above-mentioned son-in-law; and (iii) the amount of revenue frominvolved in such transactionsarrangements is immaterial to the business of Guy Carpenter and Marsh,such entities, the Board determined that these transactionsarrangements do not affect Ms. Lamm-Tennant’sMr. O’Kelley’s independence under applicable NASDAQ and SEC rules and regulations.

In 2013, a daughter of Mr. O’Kelley became employed by Liberty Mutual Insurance Company (“Liberty Mutual”) as a personal lines homeowners claims special projects implementation manager. One of our insurance subsidiaries has had an agreement with a Liberty Mutual subsidiary since 2011 pursuant to which the subsidiary provides long-term disability insurance and long-term, short-term and related disability management services to Selective and its employees. The aggregate annual premium Selective pays for these services is approximately $614,300, including $219,600of contributions by Selective’s employees for supplemental disability insurance coverage. Liberty Mutual’s aggregate revenues for 2014 were approximately $39.6 billion. Mr. O’Kelley’s daughter has no involvement with Selective’s insurance program with Liberty Mutual. In 2014, another daughter of Mr. O’Kelley

 

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became Managing Director of State Street Global Markets, LLC, a subsidiary of State Street Corporation (“State Street”). Selective paid State Street Bank and Trust Company, a subsidiary of State Street, approximately $266,000 in 2014 for security custodial and banking services, and approximately $216,000 to Princeton Financial Systems, another subsidiary of State Street, for use of a software system. State Street’s aggregate revenues for 2014 were approximately $10.3 billion. Mr. O’Kelley’s daughter has no involvement with these transactions. This same daughter married the Vice President, Executive Relationship Manager – US / Canada of American International Group, Inc. (“AIG”). AIG is a capital contributor to a Lloyd’s syndicate that participated on certain layers of our 2014 casualty reinsurance treaty, and received $44,700 in ceded premiums in 2014 related to such participation. In addition, National Union Fire Insurance Company of Pittsburgh (“National Union”), a subsidiary of AIG, participated in our 2008 national workers compensation reinsurance pool treaty. In 2014, we received $49,291 in recovered net losses under that treaty from National Union. Neither Mr. O’Kelley’s daughter, nor his son-in-law, has any involvement with these payments under these treaties.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

 

Section 16(a) of the Exchange Act, requires Selective’s directors and executive officers, and persons who beneficially own more than 10% of a registered class of Selective’s equity securities, to file with the SEC initial reports of beneficial ownership and reports of changes in beneficial ownership of Selective’s equity securities. SuchDirectors, executive officers, directors, and greater than 10% stockholders are required by SEC regulations to furnish Selective with copies of all of the Section 16(a) Exchange Act reports that they file. Based solely on itsSelective’s review of the provided copies of Forms 3, 4, and 5, or written representations from certain reporting persons that no Forms 5 were not required, for those persons, Selective believes that all directors, executive officers, and greater than 10% beneficial owners timely met all reporting requirements under Section 16(a) for the fiscal year ended December 31, 2011, were met in a timely manner by its directors, executive officers, and greater than 10% beneficial owners except that Mr. Burville filed one Form 4 late.2014.

 

CORPORATE GOVERNANCE

Corporate Governance Guidelines

 

Corporate Governance Guidelines

Selective has established Corporate Governance Guidelines that are available for review in the Corporate Governance subsection of the Investor Relations section of Selective’s website,www.selective.com. These guidelines provide for the election of a Lead Independent Director, who supervises meetings of Selective’s independent directors that occur at least semi-annually. A. David BrownPaul D. Bauer is presently the Lead Independent Director. In 2011,2014, Selective’s independent directors met threefour times outside the presence of management.

 

All of the members of the Audit Committee, the Corporate Governance and Nominating Committee, and the Salary and Employee Benefits Committee are independent directors as defined byunder NASDAQ and SEC rules and regulations.

Majority Voting for Directors in Uncontested Elections

 

Selective’s Board of Directors has adopted a majority voting policy for uncontested elections of incumbent directors. In accordance with our By-Laws,To be re-elected to the Board, an incumbent director must receive a majority vote by stockholders, unless the Corporate Secretary determines that the number of nominees exceeds the number of directors to be elected, aelected. If any incumbent director nominee must receive more votes cast “for”receives less than “against” to be elected or re-elected to the Board. Any nominee who receives fewer “for” votes than “against” votes must tender his or her resignation to the Chairman of the Board within five days following certification of the meeting’s election results. Within 45 days after the meeting, the Corporate Governance and Nominating Committee will make a recommendation to the Board regarding whether to accept the director’s resignation. The Corporate Governance and Nominating Committee, in making its recommendation to the Board, may consider any factors it deems relevant. The Corporate Governance and Nominating Committee, as it deems appropriate, may consider a range of possible alternatives concerning the director’s tendered resignation. Any director who fails to receive a majority of votes cast, and tenders resignation pursuant to this requirement may not participate in the deliberations of the Corporate Governance and Nominating Committee or the Board related to the decision to accept the offer of resignation.following process must be followed:

 

§The incumbent director must tender his or her resignation to the Chairman of the Board within 5 days following certification of the meeting’s election results.

Within 90 days after the stockholders’ meeting, the Board of Directors shall formally act on the Corporate Governance and Nominating Committee’s recommendation and, in a Form 8-K filed with the SEC within four business days of such decision, disclose its decision to accept or reject the director’s resignation and the rationale and process for such decision. If every member of the Corporate Governance and Nominating Committee fails to receive a majority vote in favor of election at the same stockholders’ meeting, then those independent directors who received a majority vote, and any independent directors who did not stand for election, will appoint from amongst themselves an ad hoc Board committee to consider the resignation offers and recommend to the Board whether it should accept them. In such a situation, if fewer than three directors would be on such an ad hoc committee, the entire Board (other than the individual director whose resignation is being considered) will make the determination to accept or reject the director’s resignation.

§Within 45 days after the stockholders’ meeting, the Corporate Governance and Nominating Committee will make a recommendation to the Board regarding whether to accept the director’s resignation. In determining and making its recommendation to the Board, the committee may consider any factors it deems relevant and a range of possible alternatives concerning the director’s tendered resignation.

§Within 90 days after the stockholders’ meeting, the Board of Directors shall formally act on the Corporate Governance and Nominating Committee’s recommendation and, within four business days of doing so,

 

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BOARD MEETINGS AND COMMITTEES

The Board of Directors held seven meetingsshall file with the SEC a Form 8-K in 2011. All continuing directors attended 75%which it discloses its decision, the rationale for its decision, and the process it followed in reaching the decision to accept or more ofreject the aggregate of the meetings of the Board of Directors and their respective committees in 2011. It is Selective’s policy that all directors are expected to attend the Annual Meeting, and all continuing directors did so in 2011.

The Board has five standing committees:director’s tendered resignation.

 

·§Audit Committee;

·Corporate GovernanceAny incumbent director who fails to receive a majority of votes cast and Nominating Committee;

·Executive Committee;

·Finance Committee; and

·Salary and Employee Benefits Committee.

The following provides information on each of the five committees:

Audit Committee
Written Charter is availabletenders resignation may not participate or vote in the Corporate Governance subsectiondeliberations of the Investor Relations section ofwww.selective.com2011 Meetings: 6

Responsibilities:

·    Oversee the accounting and financial reporting processes and the audits of the financial statements.

·     Review and discuss with Selective’s management and independent auditors Selective’s financial reports and other financial information provided to the public and filed with the SEC.

·     Monitor the activities of Selective’s Internal Audit Department and the appointment, replacement, reassignment, or dismissal of the Chief Audit Executive.

·   Monitor Selective’s internal controls regarding finance, accounting, and legal compliance.

·     Discuss significant financial risk exposures and the steps management has taken to monitor, control, and report such exposures.

·     Appoint Selective’s independent registered public accounting firm and supervise the relationship between Selective and its independent auditors, including reviewing their performance, making decisions with respect to their compensation, retention and removal, reviewing and approving in advance their audit services and permitted non-audit services, and confirming the independence of the independent auditors.

Director Members:Independent
Paul D. Bauer, Chairperson and designated Audit Committee financial expert under SEC safe harborYes
John C. BurvilleYes
Michael J. MorrisseyYes
Ronald L. O’KelleyYes
J. Brian ThebaultYes

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Corporate Governance and Nominating Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com

2011 Meetings: 10*

*Includes a joint meeting with the Salary and Employee Benefits Committee

Responsibilities:

·     Establish criteria for the selection of directors and identify and recommend to the Board the nominees for director.

·     Review and assess Selective’s Corporate Governance Guidelines and recommend any changes to the Board.

·     Recommend to the Board the directors to serve as lead independent director and on the various Board committees and as chairpersons of the respective committees.

·     Advise the Board with respect to Board composition, procedures, and committees.

·     Review and update Selective’s Code of Conduct and review conflicts of interest or other issues that may arise under the Code of Conduct involving Selective’s officers or directors.

·     Oversee the self-evaluations of the Board and each committee of the Board.

·     Review, jointly with the Salary and Employee Benefits Committee, CEO and executive staff succession planning and professional development.

·     Make a recommendation to the Board in respect of a director that receives fewer “for” than “against” votes in an uncontested election of directors as to whether to accept the resignation of such director.

Director Members:Independent
Ronald L. O’Kelley, ChairpersonYes
A. David BrownYes
S. Griffin McClellan IIIYes
Michael J. MorrisseyYes
Cynthia S. NicholsonYes

Executive Committee
No Charter. Responsibilities defined in By-Laws.2011 Meetings: 0

Responsibilities:

·     Authorized by By-Laws to exercise the Board of Directors’ powers and authority in the management of Selective’s business and affairs between Board meetings.

·     Has the right and authority to exercise all the powers of the Board of Directors on all matters brought before it, except with respect to matters concerning Selective’s investments or as prohibited by law.

Director Members:
Gregory E. Murphy, ChairpersonRonald L. O’Kelley
Paul D. BauerWilliam M. Rue
A. David BrownJ. Brian Thebault

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Finance Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com2011 Meetings: 4

Responsibilities:

·     Review and approve changes to Selective’s investment policies, strategies, and programs.

·     Review investment transactions made on behalf of Selective and review the performance of Selective’s investment portfolio and external investment managers.

·     Review matters relating to the investment portfolios of the benefit plans of Selective and its subsidiaries, including the administration and performance of such portfolios.

·     Appoint members of Selective’s Management Investment Committee.

·     Review and make recommendations to the Board regarding payment of dividends.

·     Review Selective’s capital structure and significant expenditures, and provide recommendations to the Board regarding financial policies and matters of corporate finance.

Director Members:
William M. Rue, ChairpersonMichael J. Morrissey
Joan M. Lamm-TennantRonald L. O’Kelley
S. Griffin McClellan III

Salary and Employee Benefits Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com

2011 Meetings: 7*

*Includes a joint meeting with the Corporate Governance and Nominating Committee

Responsibilities:

·     Oversee, review, and administer all compensation, equity, and employee benefit plans and programs related to Selective’s and its subsidiaries’ employees and management.

·     Review annually and approve corporate goals and objectives relevant to executive compensation and evaluate performance in light of those goals.

·     Review annually and approve Selective’s compensation strategy for employees.

·     Review annually and determine the individual elements of total compensation of the CEO and other members of senior management.

·     Review, jointly with the Corporate Governance and Nominating Committee CEO and executive staff succession planning and professional development.

·     Review and approve compensation for non-employee directors.

Director Members:Independent
J. Brian Thebault, ChairpersonYes
Paul D. BauerYes
A. David BrownYes
John C. BurvilleYes
Cynthia S. NicholsonYes

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RISK MANAGEMENT

Board Leadership Structure

Gregory E. Murphy, our Chief Executive Officer, has served as Chairmanor the Board related to their resignation. If every member of the Board since April 2000. Since July 2004, we have had a Lead Independent Director and our Corporate Governance Guidelines provide that the Board will designate a Lead Independent Director. A. David Brown has served as the Lead Independent Director since April 2009.

The Lead Independent Director is responsible for coordinating the activities of the independent directors and performing various other duties. The Lead Independent Director’s general authority and responsibilities are as follows:

·Presiding at all meetings of independent directors, as appropriate, and providing prompt feedback to the Chairman, President and CEO;

·Serving as a point of contact for Board members to raise issues that they may not be able to readily address with the Chairman, President and CEO;

·Ensuring that matters of importance to the Directors are placed on the Board’s meeting agendas;

·Ensuring that the Chairman, President and CEO understands the Board’s views on all critical matters; and

·Calling executive sessions of the independent directors and serving as chairman of such meetings.

The defined role of Selective’s Lead Independent Director is very similar to the role of an independent non-executive Chairman. We believe that our current Board leadership structure provides effective oversight of management and strong leadership of the independent directors. In addition, the Corporate Governance and Nominating Committee, of which Mr. Brown is a member, conducts annual self-assessments of the Board and its various committees to evaluate their effectiveness. At this time, we believe there is a benefit to having Mr. Murphy serve as both Chairman of the Board and Chief Executive Officer. As the individual with primary responsibility for managing our day-to-day operations, he is best positioned to chair regular Board meetings and to ensure that key business issues and risks are brought to our Board or the appropriate committee’s attention.

Enterprise Risk Management

Our Board oversees our overall enterprise risk management process, which follows, among other things, theEnterprise Risk Management – Integrated Framework of the Treadway Commission of the Committee of Sponsoring Organizations (COSO). We began our formal enterprise risk management process over ten years ago. The key components of our enterprise risk management process include identification and measurement, reporting, and monitoring of major risks, and the development of appropriate responses.

In addition to the Board’s oversight of overall risk and the enterprise risk management process, various committees of the Board oversee risks specific to their areas of supervision and report their activities and findings to the Board:

·The Audit Committee, to operational, financial, and compliance risks;

·The Corporate Governance and Nominating Committee fails to governancereceive a majority vote at the same stockholders’ meeting, then the independent directors who received a majority vote and certain compliance risk;

·The Finance Committee,any independent directors who did not stand for re-election must appoint from themselves an ad hoc Board committee to investment riskconsider the tendered resignations and associated financial risk; and

·The Salary and Employee Benefits Committee,make a recommendation to employee, human capital, and compensation strategy risk.

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The Chief Executive Officer, who continues to be the executive responsible for risk, and the Executive Risk Committee together are responsible for the holistic evaluation and supervision of our major risks. The Executive Risk Committee primarily consists of the Chief Executive Officer and his direct reports, each of whom is responsible for management of risk in his or her respective area, and a Chief Risk Officer who reports to the Chief Financial Officer. The Executive Risk Committee meets at least quarterly and provides a structured forum for the discussion of Selective’s major risks. The Chief Risk Officer reports the analysis and findings of the Executive Risk Committee to the Board or the appropriate Board committee along with a quarterly update of certain risk metrics.

In overseeing the analysis and management of risk, the Board regularly receives, analyzes, and makes due inquiry regarding reports from its various committees and management regarding risk. We believe our Board’s leadership structure, with a Lead Independent Director, supports the Board’s ability to effectively evaluate and manage risk.

Compensation Risk Assessment

We do not believe that risks arising from our compensation policies and practices are reasonably likely to have a material adverse effect on our operations or results. To make this determination, we conducted an internal risk assessment of our compensation policies and programs. In performing the risk assessment, we considered that we operate in an industry based almost entirely on managing risk, and we believe that our risk management function is robust. We also analyzed the issues set forth in the proxy disclosure rules and gave close consideration to the following points:

·The compensation policies and practices for employees of both of our operating units are similar and neither operating unit carries a disproportionate portion of our corporate risk profile.  For example, our Insurance Operations segment, which sells property and casualty insurance products, is subject to, among other things, risks related to significant competition and extensive losses from catastrophic events and acts of terrorism, while our Investment Operations segment, which invests premiums collected by the Insurance Operations segment, is subject to, among other things, global economic risks and risks inherent in the equity markets; and

·Our compensation policies are consistent with our overall risk structure and a substantial portion of compensation is awarded on the accomplishment of business objectives that are measured over a significant period of time.

We also considered our overall compensation program, including:

·The features of our compensation program and whether those features align with our compensation philosophy;
·The compensation program has multiple financial and strategic measures that balance profitability and growth.  Our financial goals are based on a statutory combined ratio, which is an accepted insurance industry standard of profitability, and our strategic goals are based on, among other things, pricing, retention, and profitability of business, that are intended to incentivize profitable growth;

·The maximum potential payments under our compensation plans;

·The mix of fixed versus variable compensation;

·The balance between cash and equity compensation;

·The ratio of compensation based on long-term versus short-term performance metrics; and

·The timing of equity award grants and vesting.

We also considered that we adjust our compensation programs from time-to-time as risks in our industry and operating segments change to help ensure that compensation and risk remain appropriately aligned.

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Finally, we reviewed our various risk mitigation strategies in the compensation context including:

·The stock ownership and retention requirements for management;

·The independent oversight of compensation programs by the Salary and Employee Benefits Committee of the Board including oversight of goals and performance measures; and

·The Board’s role in risk oversight, which includes receiving, analyzing, and making due inquiry regarding reports from its various committees, includingwhether it should accept them. If fewer than three directors would constitute an ad hoc committee, the Salary and Employee Benefits Committee, and management’s Executive Risk Committee regarding risk.

STOCKHOLDER COMMUNICATIONS

Stockholders may send communications to the Board of Directors or individual directors in writing c/o Corporate Secretary, Selective Insurance Group, Inc., 40 Wantage Avenue, Branchville, New Jersey 07890 or by e-mail tocorporate.governance@selective.com. The Board has instructed the Corporate Secretary to use discretion in forwarding unsolicited advertisements, invitations to conferences, or other promotional material.

CODE OF CONDUCT

Selective has adopted a Code of Conduct stating business ethics guiding principles for all Selective personnel, including executive officers. The Code of Conduct can be found in the Corporate Governance subsection of the Investor Relations section of Selective’s website,www.selective.com. Any amendment to or waiver from the provisions of the Code of Conduct that applies to Selective’s senior executive officers will be posted to Selective’s website,www.selective.com.

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EXECUTIVE COMPENSATION

COMPENSATION DISCUSSION AND ANALYSIS

EXECUTIVE SUMMARY

Purpose of Compensation Discussion and Analysis

This Compensation Discussion and Analysis provides information about the 2011 compensation program for the following named executive officers (“NEOs”):

·Gregory E. Murphy, Chairman, President and Chief Executive Officer (“CEO”);

·Dale A. Thatcher, Executive Vice President and Chief Financial Officer;

·Michael H. Lanza, Executive Vice President, General Counsel and Chief Compliance Officer;

·John J. Marchioni, Executive Vice President, Insurance Operations; and

·Ronald J. Zaleski Sr., Executive Vice President and Chief Actuary.entire Board (other than the individual director whose resignation is being considered) will make the determination to accept or reject the director’s resignation.

 

Consideration of 2011 Say-on-Pay Advisory Vote Results

At our 2011 Annual Meeting of Stockholders, we were required to give our stockholders their first opportunity to vote on an advisory basis pursuant to Item 402 of Regulation S-K, on the compensation of our named executive officers. Our stockholders overwhelmingly supported our compensation decisions, with over 93% of votes cast voting in favor of the proposal. We considered these results and believe they indicate stockholders are supportive of our compensation decisions. Accordingly, we have maintained our emphasis on short- and long-term incentive compensation that we believe rewards our executives for delivering stockholder value, and we did not make any material changes in our 2011 compensation decisions and policies.

2011 Corporate Performance Highlights

We made significant progress in 2011 in positioning Selective for long-term success, even though it was a record year for catastrophe and other storm losses for both Selective and the property and casualty insurance industry. Our Claims team responded to over 6,000 claims filed in the aftermath of Hurricane Irene, which represented the largest single catastrophe loss in Selective’s history. Our statutory combined ratio2 was 106.7%, which included 8.3 points of catastrophe losses - well above historical trends. While we cannot ignore the impact of these catastrophes on our results, a number of positive events occurred in 2011 that we expect to help drive our results in future market cycles.Specifically:

·We acquired two excess and surplus (“E&S”) lines operations, primarily commercial contract binding authority business, which will allow us to start executing our higher margin business strategy. Since 1997, the E&S market has performed, on average, 6 combined ratio points better than the standard commercial lines market, and the E&S commercial contract binding authority market, on average, has performed 12 points better than the standard commercial lines market;

·We achieved our 11th consecutive quarter of positive commercial lines renewal price increases in the fourth quarter of 2011;

·We achieved a commercial lines renewal pure price increase of 2.8% and a personal lines renewal price increase of 6.8%;

·We implemented new and expanded commercial lines products, includingComm•Unitysmof Faith and technology coverages, and broadened the marketing of existing coverages, including para-transit coverage, to expanded classes of customers;

2 The statutory combined ratio is the property and casualty insurance industry standard measure of underwriting profitability. A statutory combined ratio under 100% generally indicates that an insurance company is generating an underwriting profit and a statutory combined ratio over 100% generally indicates that an insurance company is generating an underwriting loss.

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·We established, trained, and deployed our Field Marketing Specialists (FMSs) who are charged with driving sales of new personal lines and small commercial lines business, as well as adding to the number of independent insurance agency storefront locations through which we place our business;

·We put into effect significant features of our Claims Operations Plan to improve efficiencies and reduce costs, including implementing specialized processing of workers compensation claims, establishing a complex claims unit, creating a contents re-pricing program, rolling out automobile and workers compensation fraud models, and the successful piloting of the first stage of the paperless virtual claim file project under our Claims Content Management initiative.

·We developed and implemented a new underwriting quality assurance review process that provides uniformity across all regions;

·We enhanced our brand awareness activities by increasing the use of radio advertisements, on-line advertising, and prominent billboard placements; and

·We launched a number of customer experience initiatives such as a new bill design and voice of the customer surveys that will aid customer retention.

In 2011, our “A+” financial strength rating from A.M. Best Company (“A.M. Best”), a worldwide insurance rating company, was affirmed for the 50th consecutive year, as we maintained strong surplus of $1.1 billion.  In its affirmation notification, A.M. Best cited, among other things, “a disciplined underwriting culture, strong independent agency relationships, a strong loss reserve position, and improved diversification.”

Our 2011 financial and operational results decreased from 2010 levels and were negatively impacted by a record level of catastrophe losses at nearly $119 million. Our stock price ended 2011 at $17.73, a decrease of 2.3% from 2010, while our total stockholder return (“TSR”) was +0.8%. Our strategic initiatives resulted in obtaining ongoing positive rate and higher retention, which resulted in a 7% increase in net premiums written.

In 2011, we continued to focus on our strategies for profitable growth, diversification, and creating long-term value for our stockholders.

CEO Pay for Performance

Mr. Murphy’s compensation over the past four years, as shown in the table below, demonstrates the direct correlation between changes in his compensation with that of Selective’s TSR over the same period. This correlation is consistent with, and reflects our philosophy of, aligning compensation with both short-term and long-term business objectives and the interests of stockholders.

 2008200920102011
CEO Total Compensation* (Salary/ACIP/LTIP)$3,150,112$2,684,631$2,700,087$2,800,000
$ Change from Prior Year-$449,946-$465,481$15,456$99,913
% Change from Prior Year-12.5%-14.8%0.6%3.7%
One-Year TSR2.1%-25.7%14.0%0.8%

* Also includes discretionary cash bonus awards for 2009 and 2010.

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Role and Function of the Salary and Employee Benefits Committee

The Salary and Employee Benefits Committee of the Board of Directors (“SEBC”) oversees executive compensation. The SEBC retains an independent executive compensation consultant, Exequity LLP (“Compensation Consultant”) to advise it on executive compensation issues. Representatives of the Compensation Consultant: (i) review senior executive compensation; (ii) prepare for the SEBC comprehensive competitive compensation analyses for our NEOs; (iii) make recommendations to the SEBC regarding the components of compensation, amounts allocated to those components, and the total compensation opportunities for the CEO and the other NEOs; and (iv) attend SEBC meetings, as requested by the SEBC.

Exequity LLP has served as the SEBC’s Compensation Consultant since April 2007. The Compensation Consultant’s only business with Selective is to advise the SEBC on executive compensation matters.

The SEBC has full autonomy in determining executive compensation and, primarily based on information provided by the Compensation Consultant, makes all final determinations regarding the CEO and other NEO compensation. The CEO also makes compensation recommendations to the SEBC regarding each of the senior executives that report directly to him based on the CEO’s assessment of each executive officer’s annual performance, contributions to Selective, and potential for advancement. In making its compensation decisions, the SEBC also considers the medians of the benchmark sources discussed below and pre-established guidelines regarding award amounts, Selective’s performance, retention issues, internal compensation parity, and advancement in abilities, experience, and responsibilities. The Executive Vice President and Chief Human Resources Officer and certain other human resources officers, as part of their usual duties and responsibilities, provide the SEBC with information regarding the overall design of the executive compensation program and its individual components.

DESIGN CONSIDERATIONS OF SELECTIVE’S EXECUTIVE COMPENSATION PROGRAM

Selective’s Executive Compensation Program Objective and Philosophy

The objective of our executive compensation program is to attract, retain, and motivate executive talent that will drive the organization’s success and create stockholder value. Our compensation program is designed to reward the achievement of both financial and strategic goals and recognize our executives for their individual achievements and promote a long-term relationship with us. We seek to attract and retain talented and qualified executives by paying compensation that is generally targeted at the 50th – 75th percentile of total compensation paid by comparable companies in the property and casualty insurance industry. Consistent with our pay-for-performance philosophy, we tie our annual incentive awards to pre-determined strategic and financial business objectives and individual contributions, and we align our long-term compensation to the achievement of pre-determined specific performance measures that impact the generation of long-term stockholder value.

Compensation Elements

Our executive compensation program consists of the following key elements selected to: (i) address the market-based realities of attracting and retaining quality executives; and (ii) align the executives’ compensation with our stockholders’ interests:

·Base salary;

·Annual cash incentive program (“ACIP”) payments;

·Long-term incentive program (“LTIP”) awards in the form of performance-based restricted stock units, performance-based cash incentive units, and, in prior years, stock options; and

·Discretionary cash bonuses.

Compensation Best Practices

Selective uses the following compensation structures and practices:

·Double triggers for payments upon a change in control under employment agreements;

·Limited perquisites;

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·Stock ownership and retention requirements;

·Issues only performance-based equity awards to NEOs; and

·Balanced mix of fixed and variable compensation components.

Benchmarking

When making compensation decisions, the SEBC believes that it is important to be informed generally on compensation practices at publicly-traded companies, and particularly at property and casualty insurance holding companies. The SEBC believes that:

·Measuring our compensation against practices from two benchmark sources helps ensure that the SEBC has an ample and robust assessment of our competitive compensation posture;

·Benchmarking provides the SEBC with relevant information to make appropriate compensation decisions that will help attract, retain, and motivate the key talent required to drive company performance and long-term stockholder value; and

·Considering multiple market references offsets inaccuracies inherent in a single market data point and enhances the SEBC’s decisions by allowing it to rely on a fuller set of market-competitive pay boundaries than just a single benchmark.

Accordingly, the SEBC receives from, and reviews with, the Compensation Consultant, the following benchmarking information:

·Benchmarking analyses of compensation that we pay our NEOs, compared to base salary, annual cash incentives, total cash compensation, long-term incentives, and total compensation against a proxy peer group; and

·Benchmark data provided by a third-party vendor for our NEOs against a group of 48 property and casualty insurance organizations.

For 2011, the Compensation Consultant furnished the SEBC with 2011 NEO compensation information from two market reference sources as follows:

Proxy Peers

Organizations with which we compete in the sale of
products and services and for talent

Third-party Vendor
Surveys

·     The Chubb Corporation

·     Cincinnati Financial Corporation

·     CNA Financial Corporation

·     EMC Insurance Group Inc.

·     The Hanover Insurance Group, Inc.

·     Harleysville Group Inc.

·     Hartford Financial Services Group

·     Navigators Group, Inc.

·     One Beacon Insurance

·     Tower Group Companies

·     United Fire & Casualty

·     W. R. Berkley Corporation

·     Property and Casualty Insurance Compensation Survey (“PCIC Survey”)

Information for the Proxy Peers in the above table (collectively, the “Proxy Peer Group”) is obtained from proxy statements and other materials filed with the SEC. This information includes data on compensation components and analysis of the overall financial performance of the organizations in the group, and compares our performance to them. For 2011, we consolidated two previous peer groups (Market/Product Group and the Peer Size Group) into a single group to reduce overlap and increase alignment with companies that better represent our products, have our geographic market scope, and compete with us for executive talent. The PCIC Survey provides supplemental data from companies of various sizes. This information is divided into segments that most accurately reflect the size of our organization.  Because we strive to engage the best talent, which may require recruiting from organizations larger than us, we look at data from: (i) the overall property and casualty insurance industry; and (ii) organizations with direct written premiums of less than $2 billion.

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In 2011, our aggregate NEO compensation, when compared to total average survey medians of the market reference sources, was 6.2% below the total average median. Base salary and total cash compensation were above these total average medians by 2.4% and 2.1%, respectively. Long-term awards and total direct compensation were below these total average medians by 8.7% and 6.2%, respectively. This comparison is tabulated by the Compensation Consultant and suggests that NEO pay is within the SEBC’s accepted range of the defined external benchmarks.

2011 ELEMENTS OF COMPENSATION AND ALLOCATION BETWEEN CURRENT AND LONG-TERM COMPENSATION

We allocate compensation among: (i) a fixed base salary; (ii) variable annual cash incentive and discretionary cash bonuses; and (iii) a variable long-term component. Together, these three components link compensation opportunities for executives to short-term and long-term financial and strategic objectives. The table below shows the percentage of total compensation for the CEO, Chief Financial Officer, and other NEOs that is short-term incentive compensation (ACIP and discretionary cash bonus) versus long-term incentive compensation (LTIP), and fixed (base pay) versus variable (ACIP, discretionary cash bonus, and LTIP).

As the table indicates, the 2011 compensation allocation aligns closely with our compensation philosophy, which is designed to motivate executives to achieve short-term and long-term corporate objectives that are consistent with our stockholders’ economic interests. We strive to achieve a balance between pay incentive vehicles and performance time horizons, placing the most weight on achievement of long-term success that increases long-term stockholder value.

NEOs

2011

Short-term*

(ACIP)

2011

Long-Term

(LTIP)

2011

Fixed

(Base Pay)

2011

Variable*

(ACIP & LTIP)

Gregory E. Murphy21%47%32%68%
Dale A. Thatcher28%35%37%63%
Michael H. Lanza23%37%40%60%
John J. Marchioni27%38%35%65%
Ronald J. Zaleski22%39%39%61%

* Includes any discretionary cash bonus awards.

Base Salary

Our base salary compensation component is intended to provide stable, competitive compensation, while taking into account each executive’s scope of responsibility, relevant background, training, and experience. In setting base salaries, the SEBC considers both competitive market data for similar positions and overall market demand for each position. The SEBC generally believes that base salaries should be aligned with market trends for executives in similar positions with similar responsibilities at comparable companies. When establishing the base salaries of NEOs, the SEBC also considers:

·The functional role of the position;

·The level of responsibility;

·Growth of the executive in the role, including skills and competencies;

·The contribution and performance of the executive; and

·The organization’s ability to replace the executive.

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When evaluating 2011 base salaries for our CEO and other NEOs, the SEBC also considered: (i) our overall results; (ii) the ongoing price competition in our industry, including our ability to obtain favorable and appropriate underwriting rates; and (iii) the prolonged delay in overall economic recovery impacting our various target markets. These factors were viewed in light of the relative competitive positioning of the base salaries of our CEO and the other NEOs, the fact that our CEO has not received a base salary increase since 2007, and that none of the other NEOs (other than Mr. Marchioni who received a base salary increase in 2009 in recognition of his expanded responsibilities as the newly appointed head of Insurance Operations) received a base salary increase in 2009 or 2010. Based on these considerations, the SEBC decided not to provide an increase in base salary to the CEO, but awarded base salary increases to the other NEOs in 2011.

Annual Cash Incentive Program (ACIP)

Our ACIP is intended to link a meaningful portion of annual cash compensation to pre-established near-term strategic and financial organizational performance goals. For 2011, all of the NEOs were eligible to participate in the ACIP.  ACIP awards are granted under the Selective Insurance Group, Inc. Cash Incentive Plan As Amended and Restated as of May 1, 2010 (the “Cash Incentive Plan”).

The SEBC approves annual financial and strategic performance goals for the ACIP.  If none of the ACIP goals are achieved, no ACIP payments are made. If ACIP goals are attained, the ACIP award pool is funded.  An individual’s ACIP award is based on: (i) position grade level; and (ii) corporate achievement of various ACIP annual financial and strategic goals. Negative discretion may be exercised to decrease the amount of an ACIP award based on the SEBC’s evaluation of each NEO’s individual accomplishments during the year.

2011 ACIP Targets and Results

2011 ACIP Targets

In 2011, the SEBC made a change to our ACIP program and moved from single “cliff” target measures for each strategic objective to establishing performance ranges for certain strategic objectives. We established minimum, target, and maximum performance levels, as applicable, to encourage employees’ continued focus on pursuing a particular strategic objective, even in the face of especially challenging circumstances throughout a performance year. For 2011, the SEBC determined the ACIP funding opportunity to be between 0% and 108% of target, based on attainment of our overall financial and strategic performance goals. Zero percent (0%) to 50% of this target percentage was attributable to a financial performance goal of achieving a statutory combined ratio between 98% and 102%, and 0% to 58% of this target percentage was attributable to the achievement of seven specific measures related to six strategic goals.  The SEBC determined that four of the seven strategic measures would have a target value of eight percentage points and the remaining three strategic measures would have a target value of six percentage points. Of the seven measures, four of the measures each have an additional two percentage point premium potential for above target performance, providing a total potential payout of 58 percentage points. The table below reflects potential ACIP payout totals at various statutory combined ratio percentages if all seven strategic measures were met and all premium potential targets were achieved:

Statutory Combined ACIP 
 Ratio (%) Financial (%)Strategic (%)Total (%)
102 0.058 58.0
10112.558 70.5
10025.058 83.0
 9937.558 95.5
 9850.058108.0

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2011 ACIP Results

·For 2011, our statutory combined ratio was 106.7%, which included 8.3 points of catastrophe losses, resulting in 0% funding of the ACIP financial performance component.

·We met five of the seven 2011 specific measures related to the six strategic goals, as shown in the table below, which resulted in the strategic initiative component of the ACIP being funded at 40%.

·Accordingly, the total 2011 ACIP award pool for executive officers, including the NEOs, was funded at 40% of the maximum level approved by the SEBC.

2011 Strategic InitiativesMeasuresValue2011 Results
1.     New Business DiversificationGenerate new business premium of $220M in specified lines of business.0-8 target (+2 premium) pts

Not Achieved

0 pts

2.     Pure Rate and Retention

Achieve an overall loss ratio improvement of 0.4% on certain lines of business based on internal categories of profitability. 

0-8 target (+2 premium) pts

Exceeded goal

10 pts

Achieve an overall commercial lines pure rate target (excluding bonds) of +3.5% on renewal business.  0-6 target (+2 premium) ptsNot Achieved
0 pts
3.     Personal LinesAchieve rate changes effective in 2011 resulting in an aggregate premium rate increase of 5.8%.0-8 target pts

Achieved

8 pts

4.     ClaimsAchieve loss cost savings of $6M from identified projects.0-8 target (+2 premium) pts

Exceeded goal

10 pts

5.     Financial/OperationalAchieve controllable expense budget of $278 million.6 pts
(all or nothing)

Achieved

6 pts

6.     Customer ExperienceImplement key targeted Customer Experience projects: (1) Deploy standardized Voice of the Customer survey; (2) Complete branding assessment; (3) Complete new design of customer invoice and develop implementation plan.6 pts
(all or nothing)

Achieved

6 pts

TOTAL ACHIEVED40 pts

2011 ACIP Payment Opportunities and Awards

The ACIP payment opportunities for the NEOs earned in 2011 and paid in 2012 under the Cash Incentive Plan were based on competitive market levels and set as a percentage of annual base salary relative to corresponding levels of performance against the annual performance goals. The SEBC can exercise discretion to award no incentive payments or to award amounts lower than the maximum opportunity. The following table sets forth the 2011 minimum and maximum ACIP opportunity, the SEBC’s actual 2011 award for the continuing NEOs as a percentage of base salary, and the percentage increase or decrease in ACIP from 2010 to 2011:

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NEOsMinimum
2011 ACIP
Opportunity
as % of
Base Salary
Maximum
2011 ACIP
Opportunity
as % of Base
Salary
Maximum 2011
Performance
Formula Adjusted
ACIP Opportunity
as % of Base Salary
Actual
2011 ACIP
as % of
Base
Salary
%
Change
in ACIP
from
2010 to
2011
Gregory E. Murphy0%200%80%66.7%  4.2%
Dale A. Thatcher0%150%60%60.0%31.6%
Michael H. Lanza0%150%60%55.6%19.7%
John J. Marchioni0%150%60%60.0%41.7%
Ronald J. Zaleski0%150%60%55.4%19.8%

ELEMENTS OF LONG-TERM COMPENSATION

Design Elements

Our long-term incentive opportunities are intended to reward our leaders, and assist with their long-term retention. By aligning financial rewards with the economic interests of our stockholders, leaders are encouraged to achieve our long-term strategic objectives and increase stockholder value. We use both cash and non-cash vehicles to deliver long-term compensation, which is consistent with the market practices of the companies included in our Proxy Peer Group. We use our LTIP to motivate our executives to achieve long-term corporate objectives. For each employee eligible to participate in the LTIP, including the NEOs, a dollar denominated target award is established. To determine the amount of the total LTIP award pool, all individual target award amounts are aggregated.

For certain executives, including the NEOs, LTIP awards are granted in overlapping three-year cycles, and may be allocated among any of three components including: (i) performance-based restricted stock units; (ii) performance-based cash incentive units; and (iii) stock options. By granting performance-based restricted stock units and performance-based cash incentive units with three-year performance periods, and options with three-year ratable vesting periods, we encourage executive officers to continue their tenure with us and align their interests with those of our stockholders.

Long-Term Incentive Program Award Grants

Performance goals for the long-term incentive awards granted in 2009 through 2011 are as follows:

Performance

Period

Restricted Stock Unit

Performance Measures

Cash Incentive Unit
Performance Measures
01/01/09 – 12/31/11Cumulative operating return on equity(1) (“ROE”) or cumulative growth in policy countTSR/net premiums written (“NPW”) growth/statutory combined ratio
01/01/10 – 12/31/12Cumulative operating ROE or cumulative growth in policy countTSR/NPW growth/statutory combined ratio
01/01/11 – 12/31/13Cumulative operating ROE or cumulative growth in policy countTSR/NPW growth/statutory combined ratio

(1)Return on equity is calculated at the end of each year in the performance period as follows: net income from the performance period / (stockholders’ equity at the beginning of the performance period + stockholders’ equity at the end of the year) / 2. Operating return on equity is calculated as follows: operating income from the performance period / (stockholders’ equity at the beginning of the performance period + stockholders’ equity at the end of the year-unrealized gains from the beginning of the performance period) / 2. Operating income differs from net income by the exclusion of realized gains or losses on investments and the results of discontinued operations. It is used as an important financial measure by management, analysts and investors, because the realization of investment gains and losses on sales in any given period is largely discretionary as to timing. In addition, these investment gains and losses, as well as other-than-temporary investment impairments that are charged to earnings and the results of discontinued operations, could distort the analysis of trends. Operating income is not intended as a substitute for net income prepared in accordance with U.S. generally accepted accounting principles (“GAAP”).

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In determining the amount of LTIP awards granted to the NEOs in 2011, the SEBC considered several factors, including: (i) each NEO’s ability to drive and impact our performance over the three-year performance period; (ii) each NEO’s performance during the previous year, including the achievement of departmental goals and other projects and endeavors accomplished throughout the year, as outlined below; (iii) each NEO’s total compensation in comparison to our Proxy Peer Group and PCIC Survey data; and (iv) our desire for long-term retention of high-performing executives.

Performance-Based Restricted Stock Units: Sixty percent (60%) of the total monetized value of each NEO’s LTIP award made in 2011 consisted of performance-based restricted stock units granted under the Selective Insurance Group, Inc. 2005 Omnibus Stock Plan As Amended and Restated Effective as of May 1, 2010 (the “Omnibus Stock Plan”). Performance-based restricted stock unit awards are generally subject to vesting based on time and attainment of certain performance measures that are set by the SEBC for each award at the outset of the award’s performance period. The 2011 grants are subject to the following conditions:

·Three-year vesting period; and

·Achievement at the end of any calendar year during the three-year period beginning on January 1, 2011 and ending on December 31, 2013 of either: (i) a cumulative operating ROE of at least 12% (computed by excluding from the determination of average equity any unrealized gain occurring after December 31, 2010); or (ii) a 5% cumulative growth in policy count.

Dividend equivalent units (“DEUs”) are credited on performance-based restricted stock units at the same time and at the same dividend rate paid to all Selective stockholders. Payment of DEUs, which are payable in shares of Selective common stock, remains subject to the same vesting conditions and performance measures applicable to the underlying restricted stock units. This use of performance-based restricted stock units aligns this component of NEOs’ compensation with overall corporate performance and stockholder interests.

Performance-Based Cash Incentive Units: The remaining forty percent (40%) of the monetized value of the NEOs’ LTIP award granted in 2011 consisted of performance-based cash incentive units granted under the Cash Incentive Plan. The cash incentive unit grants take into account: (i) our three-year performance, based on NPW growth and cumulative statutory combined ratio, in each case relative to a peer group; and (ii) TSR of Selective common stock. Accordingly, these awards are also directly linked to Selective’s performance and the interests of stockholders. Performance-based cash incentive units granted in 2011 are subject to the following terms:

·Three-year performance period;

·The value of each cash incentive unit, initially awarded at $100 per unit, increases or decreases to reflect the TSR of Selective common stock over the three-year performance period for the award; and

·The number of cash incentive units ultimately earned increases or decreases based on the performance criteria in the following table:

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Cumulative
3-Year Statutory Net Premium Growth Relative to Peer Index
> = 80th percentile100%125%150%175%200%

55th– 79.9th

percentile

75%100%125%150%175%

45th– 54.9th

percentile

50%75%100%125%150%

35th– 44.9th

percentile

25%50%75%100%125%

< 35th

percentile

0%25%50%75%100%
  

< 35th

percentile

35th– 44.9th

percentile

45th– 54.9th

percentile

55th– 79.9th

percentile

> = 80th

percentile

  Cumulative 3-Year Statutory Combined Ratio Relative to Peer Index

The peer group (the “Cash Incentive Unit Peer Group”) established for 2011 for comparing performance for the purposes of determining the ultimate number of performance-based cash incentive units earned consists of the following companies.

·Liberty Mutual Group Inc.

·Cincinnati Financial Corporation

·Utica National Insurance Group

·State Auto Financial Corporation

·United Fire & Casualty

·CNA Financial Corporation

·Harleysville Group Inc.

·Westfield Group

·Main Street America (National Grange)

·The Hanover Insurance Group, Inc.

·    Auto-Owners Insurance Group

In establishing the Cash Incentive Unit Peer Group, the SEBC strived to include companies that have a similar mix of products, operate in the same geographic regions, have similar premium volume, and distribute their products through independent agents.

Stock Options: Prior to 2011, incentive stock options (“ISOs”) comprised a portion of the monetized value of our NEOs’ LTIP awards. We did not grant ISOs in 2011 based on a competitive review of our plan design performed by Towers Watson in 2010 and agreed upon by the Compensation Consultant and the SEBC. The Omnibus Stock Plan, however, allows for future awards of ISOs, if the SEBC deems appropriate.

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2008 Long-Term Incentive Program Award Grant Results

The following table summarizes the achievement of the performance metrics for the 2008 LTIP award grants and the corresponding payout in 2011:

Performance MetricsActual Performance Versus
Performance Metrics
Percentage
Achieved
2008 Grant Results
Restricted Stock Units
·Generate a cumulative operating ROE of at least 15% (computed by excluding from the determination of average equity any unrealized gain occurring after December 31, 2007), or achieve a 5% cumulative growth in NPWAchieved 15% cumulative operating ROE100%
Cash Incentive Units(1)
·TSR over the three-year performance period, and cumulative three-year statutory NPW growth and statutory combined ratio relative to peer index for the period of January 1, 2008 to December 31, 2010Achieved a TSR factor of 86.47%, a statutory combined ratio of 100.63% and NPW growth of -12.08%50% of units at $86.47

(1)Cash incentive unit awards are denominated in units with an initial value of $100. Appreciation or depreciation is based on TSR, which is determined using the change in Selective’s common stock price and reinvested dividends over the three-year performance period for the award. The number of units ultimately earned increases or decreases based on: (i) cumulative three-year statutory NPW growth relative to the Cash Incentive Unit Peer Group index; and (ii) cumulative three-year statutory combined ratio relative to this peer group index.

Timing of LTIP Awards: If made, restricted stock unit, cash incentive unit, and stock option awards are generally granted each year following the release of Selective’s fourth quarter and year-end earnings results. The SEBC and the Board of Directors review final year-end results for the prior year in connection with their regularly scheduled first quarter meeting and the SEBC makes final determinations on compensation.

2011 Compensation Actions for the CEO and the other NEOs

In making its 2011 compensation decisions for our NEOs, including the CEO, with respect to base salary, ACIP awards, and LTIP awards, the SEBC considered the overall accomplishments and contributions of each NEO. As noted in the ACIP and LTIP discussions, these components of our compensation program are limited by the achievement of pre-determined financial and strategic goals. The SEBC may also award discretionary cash bonuses to executives when it deems it appropriate to recognize an NEO’s extraordinary accomplishments.

We structure our reward programs to retain and motivate our best performing employees and those in critical positions. Our 2011 compensation decisions reflected the highly competitive pricing environment, the prolonged economic recovery, our financial performance, and the degree of success each executive officer achieved in meeting these challenges.  We believe our management responded appropriately to an extremely challenging climate, maintained strategic focus, and took action to achieve profitable growth over the long term.

In balancing our strategic results achieved with ongoing price competition, the prolonged economic recovery, and the significant impact of historic catastrophe losses that affected the entire property and casualty insurance industry, the SEBC made the following compensation decisions in 2011:

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·For the CEO:

oMr. Murphy’s base salary did not increase for the fifth consecutive year.

oMr. Murphy’s ACIP payment for 2011 was equal to the combined total of his 2010 ACIP and discretionary bonus payments.

oHis LTIP award granted in February 2011 increased 8.3% from the previous year.

oHis total compensation based on salary, ACIP payment, and LTIP increased 3.7% in 2011 as compared to 2010.

In making its compensation decisions for Mr. Murphy, the SEBC reviewed our overall corporate performance, a comprehensive written performance appraisal that was completed by non-employee members of Selective’s Board of Directors, and a questionnaire completed by all of Mr. Murphy’s direct reports and submitted anonymously to the SEBC Chairman. Mr. Murphy, as CEO, has ultimate responsibility for the achievement of all financial, strategic, and investment goals. Accordingly, with respect to 2011 compensation decisions for Mr. Murphy, the SEBC considered the following:

·Our 2011 TSR was 0.8% as compared to a 7.8% TSR for the peer companies included in the performance graph in Part II, Item 5. Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities, in Selective’s Annual Report on Form 10-K for the year ended December 31, 2011;

·The 2.3% decrease in the price of Selective common stock in 2011;

·Our statutory combined ratio of 106.7%, including 8.3 points attributable to unusually high catastrophe losses in 2011;

·We achieved five of seven strategic measures established for 2011 under the ACIP;

·Investment income for 2011 exceeded budget by approximately 2%;

·Total operating income for 2011 was $19.1 million, compared to a budget of $78.0 million, which was impacted by the high catastrophe losses in 2011;

·Commercial lines renewal pure price increased by 2.8% in an extremely competitive commercial lines market;

·Personal lines renewal price increased by 6.8%;

·We successfully completed the acquisition of two E&S operations;

·We achieved claim loss cost savings of $8.8 million;

·We implemented several new and expanded commercial lines products to drive diversification including Comm•Unitysm of Faith, technology, and para-transit;

·We maintained a competitive statutory expense ratio of 31.7% for 2011 versus 32% for 2010;

·We reorganized a quality assurance team charged with monitoring and evaluating underwriting practices, minimizing risk, and maximizing profitability; and

·We developed and initiated implementation of a plan to increase the number of independent insurance agency “storefront” locations through which we place our business.

Based on the degree of achievement of the ACIP financial and strategic measures, and guidance provided by the Compensation Consultant regarding CEO pay trends, the SEBC determined that Mr. Murphy’s 2011 ACIP would be set at 67% of base salary. This compares to his initial ACIP opportunity range of 0-200% of base salary, and his performance formula adjusted ACIP maximum opportunity of 80% of base salary.  This is equal to the combined total of his 2010 ACIP and discretionary cash bonus payments.  As the ACIP component of Mr. Murphy’s compensation is tied to our annual financial and strategic goals, the 2011 ACIP payment reflects the mixed results the company achieved in a challenging

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year. The SEBC determined that Mr. Murphy’s ACIP payment was appropriate and consistent with Selective’s pay-for-performance philosophy.

Our other NEOs were critical in executing Selective’s 2011 strategic goals and key accomplishments. In light of these accomplishments, the SEBC made the following compensation decisions in 2011 for the other NEOs:

·Base salaries for Messrs. Thatcher, Lanza, and Zaleski increased in 2011 by 5.3%, 3.4%, and 3.7%, respectively, after two consecutive years (2009 and 2010) of no base salary increases. Mr. Marchioni received a 13.3% base salary increase in 2011 to better position him to external pay rates and in recognition of his assumption of responsibility for the organization’s claim function. Mr. Marchioni did not receive a base salary increase in 2010, but did receive a base salary increase in 2009 in conjunction with his then new role as head of Insurance Operations, which, at the time, did not include oversight of our Claims operations.

·LTIP awards granted in February 2011 for Messrs. Thatcher, Lanza, Marchioni, and Zaleski increased by approximately 5.5%, 2.5%, 5.5%, and 2.5%, respectively, as compared to their LTIP awards in 2010.

·ACIP payments plus discretionary bonuses for Messrs. Thatcher and Marchioni for 2011 increased by 26.7% and 13.3%, respectively, compared to ACIP payments and discretionary bonuses for 2010. ACIP payments for Messrs. Lanza and Zaleski increased by approximately 11.1% and 2.7%, respectively, compared to their ACIP payments and discretionary bonuses for 2010.

·Total compensation based on salary, ACIP payment, discretionary bonuses (for Messrs. Thatcher and Marchioni), and LTIP awards for Messrs. Thatcher, Lanza, Marchioni, and Zaleski increased in 2011 over 2010 by approximately 11%, 5%, 10.6%, and 3.0%, respectively.

In making compensation decisions regarding base salary and LTIP for the other NEOs, the SEBC considered the following for each respective NEO:

Mr. Thatcher – In addition to his general management responsibility as a member of the executive management team, Mr. Thatcher, as Executive Vice President and Chief Financial Officer, has primary responsibility for all financial matters, including investor relations, tax, capital and capital management planning, treasury, investment operations, enterprise risk management, reinsurance, and corporate communications.  Mr. Thatcher’s major contributions in 2011, included:

·Establishing a high dividend yield equities portfolio;

·Exceeding investment income budget by approximately 2%, despite the continued low fixed maturities securities interest rate environment;

·Improving Selective’s investment risk profile;

·Developing a more “customer-friendly” billing statement;

·Successfully negotiating the extension of a $30 million line of credit;

·Improving enterprise risk management processes;

·Supporting efforts on the selection and initial implementation of a new general ledger system;

·Redesigning the Company’s intranet news page to improve communications to all employees focusing on strategy and vision;

·Having primary responsibility for development of our higher margin business strategy;

·Reducing organizational risk by re-evaluating reinsurance coverage; and

·Improving our Investor Relations content management system.

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Based on the degree of achievement of the ACIP financial and strategic measures, and the factors noted above, which summarize Mr. Thatcher’s performance in 2011, the SEBC approved the CEO’s recommendation that Mr. Thatcher’s 2011 ACIP payment would be set at 60% of his base salary. This compares to his initial ACIP payment opportunity range of 0-150% of base salary and is consistent with his performance formula adjusted maximum ACIP opportunity of 60% of base salary. In addition, in recognition of Mr. Thatcher’s leadership in the execution of our higher margin business strategy by directing the acquisition and integration of two E&S operations, the SEBC approved the CEO’s recommendation that Mr. Thatcher be paid an $80,000 discretionary cash bonus in March 2012. Consequently, Mr. Thatcher’s 2011 ACIP payment, combined with his 2011 discretionary cash bonus, was 26.7% higher than the total of his 2010 ACIP and discretionary cash bonus payments. This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Mr. Lanza – In addition to his general management responsibility as a member of the executive management team, Mr. Lanza, as Executive Vice President, General Counsel and Chief Compliance Officer, has primary responsibility for all legal, corporate governance, internal audit, government affairs, state filings, regulatory, and compliance matters. Mr. Lanza’s major 2011 contributions were:

·Partnering with the Claims operations to develop strategies for significant litigation matters and mitigating litigation in extra-contractual liability claims;

·Actively participating and providing legal support for the Consumer Experience Project, including substantial text streamlining of all key communications;

·Playing an active role on the Emerging Risk Committee and drafting company positions;

·Partnering with and counseling Insurance Operations leadership and staff in meeting new business, diversification, and pricing goals;

·Assisting in senior management transition matters;

·Expending significant efforts to address insurance regulatory matters, including insurance subsidiary redomestications;

·Playing a key role in the success of two E&S operations acquisitions and obtaining required regulatory approvals;

·Leading relationship building efforts between various departments in the Company and with outside organizations, including various state insurance departments and industry trade organizations; and

·Executing audit plans, and developing and implementing investigative protocols.

Based on the degree of achievement of the ACIP financial and strategic measures, and the factors noted above, which summarize Mr. Lanza’s performance in 2011, the SEBC approved the CEO’s recommendation that Mr. Lanza’s 2011 ACIP would be set at 55.6% of base salary. This compares to his initial ACIP payment opportunity range of 0-150% of base salary and his performance formula adjusted maximum ACIP opportunity of 60% of base salary. Consequently, Mr. Lanza’s 2011 ACIP payment was 11.1% higher than the total of his 2010 ACIP and discretionary cash bonus payments. This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Mr. Marchioni – In addition to his general management responsibility as a member of the executive management team, as Executive Vice President, Insurance Operations, Mr. Marchioni plays a key role in developing strategies that enhance profitability, growth, and competitive strength for the Insurance Operations. Within his scope of responsibilities, Mr. Marchioni has oversight of the Company’s property and casualty insurance operations, including managing agency relations, claims, underwriting, customer service, and all regional operations.  Mr. Marchioni also serves as a member of our key management committees.

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Mr. Marchioni successfully accomplished many of his 2011 goals, which are closely tied to the 2011 ACIP strategic measures, although the achievement of some goals was greatly impacted by the difficult economic environment and the extremely competitive commercial lines insurance market. Under Mr. Marchioni’s leadership, our Insurance Operations continues to focus on granular pricing and sophisticated underwriting that we believe will give us a competitive advantage as the insurance market turns. Mr. Marchioni’s major contributions in 2011 included:

·Achieving a commercial lines renewal pure price increase of 2.8% in an extremely competitive market;

·Achieving a personal lines renewal price increase of 6.8%;

·Achieving retention targets in commercial lines and personal lines;

·Achieving claim loss cost savings of $8.8M;

·Developing and deploying our new Field Marketing Specialists and implementing a plan to increase the number of independent insurance agency “storefront” locations through which we place our business;

·Driving key milestone achievements of the Claims Content Management project;

·Playing a key role in the acquisition of two E&S operations;

·Driving underwriting process reviews and quality assurance improvements;

·Playing a key role in supporting the development of our strategies, including the development of our higher margin business strategy that we believe will help position us for the future; and

·Taking primary responsibility for insurance producer council meetings.

Based on the degree of achievement of the ACIP financial and strategic measures and the factors noted above, which summarize Mr. Marchioni’s performance in 2011, the SEBC approved the CEO’s recommendation that Mr. Marchioni’s 2011 ACIP would be set at 60% of base salary. This compares to his initial ACIP opportunity range of 0-150% of base salary and is consistent with his performance formula adjusted maximum opportunity of 60% of base salary. In addition, in recognition of Mr. Marchioni’s critical role in executing significant components of our Claims Operations Plan to improve efficiencies and reduce costs, and new and expanded product development and implementation, the SEBC approved the CEO’s recommendation that Mr. Marchioni be paid an $85,000 discretionary cash bonus in March 2012. Consequently, Mr. Marchioni’s 2011 ACIP payment, combined with his 2011 discretionary cash bonus, was 13.3% higher than the total of his 2010 ACIP and discretionary cash bonus payments. We believe this award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Mr. Zaleski – As Executive Vice President, Chief Actuary, and as our chief planning and budgeting officer, Mr. Zaleski plays a key role in the oversight of reserve adequacy and other claims initiatives, monitoring pricing actions, and supporting underwriting improvements and predictive modeling efforts. Mr. Zaleski’s major accomplishments in 2011 included:

·Completing the commercial lines pricing reorganization, including deploying a dynamic portfolio management tool and formulating pricing strategies applicable to the changing market;

·Refining predictive modeling, for ease of use;

·Working with Claims operations management to improve claim analytics, develop fraud models, and enhance our claims reporting metrics;

·Monitoring reserves on a quarterly basis, including claim frequency and severity trends, and loss development factors;

·Directing and leading the refinement of actuarial-based tools to better address specific regional needs;

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·Playing a key role in the success of the acquisition of two E&S operations; and

·Implementing a new profitability planning process that better integrates pricing reviews, state reviews, and the planning process.

Based on the degree of achievement of the ACIP financial and strategic measures and the factors noted above, which summarize Mr. Zaleski’s performance in 2011, the SEBC approved the CEO’s recommendation that Mr. Zaleski’s 2011 ACIP payment would be set at 55.4% of base salary. This compares to his initial ACIP payment opportunity range of 0-150% of base salary and his performance formula adjusted maximum opportunity of 60% of base salary. Consequently, Mr. Zaleski’s 2011 ACIP payment was 2.7% higher than the total of his 2010 ACIP and discretionary cash bonus payments. This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Stock Ownership and Retention Requirements and Hedging

 

Selective believes that stock ownership by directors and management encourages the enhancement of stockholder value. Selective’s stock ownership guidelines, which are based on prevailing corporate governance practices, are included in our Corporate Governance Guidelines, which are available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com.

 

The following table shows the common stock ownership guidelines for our directors and certain officers, whichofficers. Each director must be met atmeet the guidelines within five years of his/her first election to the Board and each officer must meet the guidelines on the later of March 31, 2015 or within six years of attaining the specified position:

 

POSITIONPositionREQUIREMENTRequirement
Directors45 x annual retainer
Chairman President &and CEO4 x base salary
Chief Operating Officer3.5 x base salary
Senior Executive Vice Presidents and Executive Vice Presidents2.5 x base salary
Senior Vice Presidents or equivalent job grade1.5 x base salary

 

In calculating ownership under the guidelines:

 

·§Shares of ourSelective common stock currently owned, awards of restricted stock or restricted stock units (included(including related dividend equivalent units) not yet vested, and shares of Selective common stock held in benefit plan investments (i.e., 401(k) plan) are counted;

 

·§Unexercised stock options are not counted; and

 

·§Deferred shares of ourSelective common stock held in accounts of directors are counted.

 

Officers are required to retain direct ownership of at least 75% of the shares acquired under an equity award granted under any company equity compensation plan or other written compensatory arrangements that pays out after July 27, 2011, net of taxes and transaction costs, unless the officer has met his or her applicable stock ownership requirement as set forth above. We believe that our directors and officers are on track to meet the required ownership guidelines.

 

Selective officers, directors, and employees are prohibited from entering into hedging or monetization transactions, such as zero-cost collars and forward sale contracts, involving Selective common stock. These transactions would allow an officer, director, or employee to hold Selective securities without the full risks and rewards of ownership. When that occurs, the officer, director, or employee may no longer have the same objectives as Selective’s other stockholders. For this reason, such hedging or monetization transactions are prohibited.

 

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BOARD MEETINGS AND COMMITTEES

The Board of Directors held 6 meetings in 2014. All directors attended 75% or more of the aggregate of the meetings of the Board of Directors and their respective committees for the period during which they were directors in 2014. Selective expects all directors to attend the Annual Meeting, and all directors did so in 2014. Effective April 29, 2015, Mr. Brown, an independent director and member of the Corporate Governance and Nominating Committee and the Salary and Employee Benefits Committee of the Board of Directors will retire from the Board of Directors. Effective January 26, 2015, Ms. Lamm-Tennant, an independent director and member of the Finance Committee of the Board of Directors resigned from the Board of Directors.

The Board has five standing committees:

§Audit Committee;

§Corporate Governance and Nominating Committee;

§Executive Committee;

§Finance Committee; and

§Salary and Employee Benefits Committee.

The following tables provide information on each of the five committees:

Audit Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com2014 Meetings:  6

Responsibilities:

§     Oversee the accounting and financial reporting processes and the audits of the financial statements.

§     Review and discuss with Selective’s management and independent auditors Selective’s financial statements, reports, and other information provided to the public and filed with the SEC.

§     Monitor the activities of Selective’s Internal Audit Department and review and concur in the appointment, compensation, replacement, reassignment, or dismissal of the Chief Audit Executive.

§     Monitor Selective’s internal controls regarding finance, accounting, and legal compliance.

§     Discuss significant financial risk exposures and the steps management has taken to monitor, control, and report such exposures.

§     Assist the Board in overseeing the Company’s enterprise risk management function. Discuss with management Selective’s major financial, operational, or other risk exposures and steps management has taken to monitor and manage such exposures.

§     Appoint Selective’s independent registered public accounting firm and supervise the relationship between Selective and its independent auditors, including reviewing their performance, making decisions with respect to their compensation, retention and removal, reviewing and approving in advance their audit services and permitted non-audit services, and confirming the independence of the independent auditors.

Director Members:Independent
Ronald L. O’Kelley, Chairperson and designated Audit Committee financial expertYes
Paul D. BauerYes
Annabelle G. BexigaYes
John C. BurvilleYes
John S. ScheidYes
J. Brian ThebaultYes
Philip H. UrbanYes

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Corporate Governance and Nominating Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com2014 Meetings:  7

Responsibilities:

§     Establish criteria for director selection and identify and recommend nominees for director to the Board.

§     Review and assess Selective’s Corporate Governance Guidelines and recommend changes to the Board.

§     Recommend to the Board directors to serve as members of the various Board committees, chairpersons of the various committees, and Lead Independent Director.

§     Advise the Board regarding Board composition, procedures, and committees.

§     Review and update Selective’s Code of Conduct and review conflicts of interest or other issues that may arise under the Code of Conduct involving Selective’s officers or directors.

§     Oversee the self-evaluations of the Board and its various committees.

§     Review, jointly with the Salary and Employee Benefits Committee, CEO and executive management succession planning and professional development.

§     Make a recommendation to the Board as to whether to accept an incumbent director’s tendered resignation if the director fails to receive a majority vote in an uncontested election of directors.

Director Members:  Independent
J. Brian Thebault, ChairpersonYes
Annabelle G. BexigaYes
A. David BrownYes
Cynthia S. NicholsonYes

Executive Committee
No Charter.  Responsibilities defined in By-Laws.2014 Meetings:  0

Responsibilities:

§     Authorized by By-Laws to exercise the Board of Directors’ powers and authority in the management of Selective’s business and affairs between Board meetings.

§     Has the right and authority to exercise all the powers of the Board of Directors on all matters brought before it, except concerning Selective’s investments or as prohibited by law.

Director Members:  Independent
Gregory E. Murphy, ChairpersonNo
Paul D. BauerYes
A. David BrownYes
Michael J. MorrisseyYes
Ronald L. O’KelleyYes
J. Brian ThebaultYes

Finance Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com2014 Meetings:  4

Responsibilities:

§     Review and approve changes to Selective’s investment policies, strategies, and programs.

§     Review investment transactions made on behalf of Selective and review the performance of Selective’s investment portfolio and external investment managers.

§     Review matters relating to the investment portfolios of the benefit plans of Selective and its subsidiaries, including the administration and performance of such portfolios.

§     Review Selective’s reinsurance program, including structure, pricing, and financial strength of participating reinsurers on the program.

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§     Appoint members of Selective’s Management Investment Committee.

§     Review and make recommendations to the Board regarding payment of dividends.

§     Review Selective’s capital structure and significant expenditures, and provide recommendations to the Board regarding financial policies and matters of corporate finance.

Director Members:  Independent
Michael J. Morrissey, ChairpersonYes
Paul D. BauerYes
Ronald L. O’KelleyYes
William M. RueNo
John S. ScheidYes

Salary and Employee Benefits Committee
Written Charter is available in the Corporate Governance subsection of the Investor Relations section ofwww.selective.com2014 Meetings:  6

Responsibilities:

§     Oversee, review, and administer compensation, equity, and employee benefit plans and programs related to the employees and management of Selective and its subsidiaries.

§     Review annually and approve corporate goals and objectives relevant to executive compensation and evaluate performance in light of those goals.

§     Review annually and approve Selective’s compensation strategy for employees.

§     Review annually and determine the individual elements of total compensation for the CEO and other members of senior management.

§     Review, jointly with the Corporate Governance and Nominating Committee, CEO and executive management succession planning and professional development.

§     Review and approve compensation for non-employee directors.

§     Review the independence and engagement of the independent executive compensation consultant.

Director Members:  Independent
A. David Brown, ChairpersonYes
Paul D. BauerYes
John C. BurvilleYes
Michael J. MorrisseyYes
Cynthia S. NicholsonYes
Philip H. UrbanYes

RISK MANAGEMENT

Board Leadership Structure

Our two principal Board leadership positions are: (i) Chairman of the Board; and (ii) Lead Independent Director, which was created and first filled in July 2004. The Lead Independent Director position is defined in our Corporate Governance Guidelines and is very similar to the role of an independent non-executive Chairman. We believe that our current Board leadership structure provides effective oversight of management and strong leadership of the independent directors. The Corporate Governance and Nominating Committee also conducts annual self-assessments of the Board and its various committees and evaluates their effectiveness.

The Lead Independent Director is responsible for coordinating the activities of the independent directors and performing various other duties. The Lead Independent Director’s general authority and responsibilities are as follows:

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§Presiding at all meetings of independent directors, as appropriate, and providing prompt feedback to the Chairman and CEO;

§Serving as a point of contact for Board members to raise issues that they may not be able to readily address with the Chairman and CEO;

§Ensuring that matters of importance to the Directors are placed on the Board’s meeting agendas;

§Assuring that the Chairman and CEO understands the Board’s views on all critical matters;

§Assuring that the Board understands the Chairman and CEO's views on all critical matters; and

§Calling executive sessions of the independent directors and serving as chairman of such meetings.

Our Lead Independent Director is Paul D. Bauer, who was appointed in April 2013 and has served on our Board since 1998. Our Chairman of the Board since April 2000 is Gregory E. Murphy, our Chief Executive Officer. At this time, we believe there is a benefit to having Mr. Murphy serve as both Chairman of the Board and Chief Executive Officer. As the executive with primary responsibility for managing our day-to-day operations, he is best positioned to chair regular Board meetings and to ensure that key business issues and risks are brought to the attention of our Board or its appropriate committee.

Enterprise Risk Management

Our Board oversees our overall enterprise risk management process, which follows, among other things, the 2004Enterprise Risk Management – Integrated Framework of the Treadway Commission of the Committee of Sponsoring Organizations. We began our formal enterprise risk management process over fourteen years ago. Its key components include identification and measurement, reporting, and monitoring of major risks, and the development of appropriate responses.

In addition to the Board’s oversight of overall risk and the enterprise risk management process, various committees of the Board oversee risks specific to their areas of supervision and report their activities and findings to the Board:

§The Audit Committee, on operational, financial, and compliance risks;

§The Corporate Governance and Nominating Committee, on governance and certain compliance risks;

§The Finance Committee, on investment risk, non-investment credit risk, including reinsurance risk, insurance leverage, and associated financial risk; and

§The Salary and Employee Benefits Committee, on employee, human capital, and compensation strategy risks.

The Chief Executive Officer, who is the executive ultimately responsible for risk, and the Executive Risk Committee are responsible for the holistic evaluation and supervision of our aggregated risk profile and determination of future risk management actions in support of our overall risk appetite. The Executive Risk Committee uses various management committees for detailed analysis and management of individual major risks. The Executive Risk Committee primarily consists of the Chief Executive Officer, his direct reports and key operational leaders, each of whom is responsible for management of risk in his or her respective area, and a Chief Risk Officer, who reports to the Chief Financial Officer. The Executive Risk Committee meets at least quarterly and reviews and discusses various aspects and the interrelation of Selective’s major risks, including, but not limited to, capital modeling results, capital adequacy, risk metrics, emerging risks, and sensitivity analysis. The Executive Risk Committee provides a structured forum for consideration of risks that either may preclude us from achieving our strategic goals or may provide potential opportunities to be pursued. The Chief Risk Officer reports on the Executive Risk Committee’s activities, analyses, and findings to the Board or the appropriate Board committee, and provides a quarterly update on certain risk metrics.

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In overseeing the analysis and management of risk, the Board regularly receives, analyzes, and makes due inquiry regarding reports from its various committees and management regarding risk. We believe our Board’s leadership structure and the Lead Independent Director position supports the Board’s ability to effectively evaluate and manage risk.

Compensation Risk Assessment

We do not believe that risks arising from our compensation policies and practices are reasonably likely to have a material adverse effect on our operations or results. To make this determination, we conducted an internal risk assessment of our compensation policies and programs. In performing the risk assessment, we considered that we operate in an industry based almost entirely on managing risk, and we believe that our risk management function is robust. We also analyzed the issues set forth in the proxy disclosure rules and gave close consideration to the following points:

§The compensation policies and practices for employees of our operating segments are similar and no operating segment carries a disproportionate portion of our corporate risk profile. For example, our insurance segments, which sell property and casualty insurance products, are subject to, among other things, risks related to significant competition and extensive losses from catastrophic events and acts of terrorism, while our investment segment, which invests premiums collected by the insurance segments and proceeds from capital transactions, is subject to, among other things, global economic risks, such as adverse impacts from governmental monetary policies, and risks inherent in the equity and debt markets; and

§Our compensation policies are consistent with our overall risk structure and a significant portion of compensation is awarded on the accomplishment of financial measures that are measured over a three-year period of time.

We also considered our overall compensation program, including:

§The features of our compensation program and whether those features align with our compensation philosophy;

§The compensation program has multiple financial and strategic measures that balance profitability and growth. Our financial goals are based on a statutory combined ratio, which is an accepted insurance industry standard of profitability, statutory return on equity, and statutory operating return on policyholder surplus, and our strategic goals are based on, among other things, pricing, retention, and profitability of business, that are intended to incentivize profitable growth;

§The maximum potential payments under our compensation plans;

§The mix of fixed versus variable compensation;

§The balance between cash and equity compensation;

§The ratio of compensation based on long-term versus short-term performance metrics; and

§The timing of equity award grants and vesting.

We also considered that we adjust our compensation programs from time-to-time as risks in our industry and operating segments change to help ensure that compensation and risk remain appropriately aligned.

Finally, we reviewed our various risk mitigation strategies in the compensation context including:

§The stock ownership and retention requirements for management, as outlined in the section entitled, “Stock Ownership and Retention Requirements and Hedging” of this Proxy Statement;

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§The independent oversight of compensation programs by the Salary and Employee Benefits Committee of the Board, including oversight of goals and performance measures; and

§The Board’s role in risk oversight, which includes receiving, analyzing, and making due inquiry regarding reports from its various committees, including the Salary and Employee Benefits Committee, and management’s Executive Risk Committee regarding risk.

STOCKHOLDER COMMUNICATIONS

Stockholders may send communications to the Board of Directors or individual directors in writing c/o Corporate Secretary, Selective Insurance Group, Inc., 40 Wantage Avenue, Branchville, New Jersey 07890 or by e-mail to corporate.governance@selective.com. The Board has instructed the Corporate Secretary to use discretion in forwarding unsolicited advertisements, invitations to conferences, or other promotional material.

CODE OF CONDUCT

Selective has adopted a Code of Conduct that sets out guiding business ethics principles for all Selective personnel, including executive officers. The Code of Conduct can be found in the Corporate Governance subsection of the Investor Relations section of Selective’s website,www.selective.com. Any amendment to or waiver from the provisions of the Code of Conduct that applies to Selective’s senior executive officers will be posted to Selective’s website.

EXECUTIVE COMPENSATION

COMPENSATION DISCUSSION AND ANALYSIS

EXECUTIVE SUMMARY

Purpose of Compensation Discussion and Analysis

The purpose of this Compensation Discussion and Analysis is to provide relevant information to our stockholders regarding our 2014 compensation program for the following named executive officers (“NEOs”):

§Gregory E. Murphy, Chairman and Chief Executive Officer;

§Dale A. Thatcher, Executive Vice President and Chief Financial Officer;

§John J. Marchioni, President and Chief Operating Officer;

§Michael H. Lanza, Executive Vice President, General Counsel and Chief Compliance Officer; and

§Ronald J. Zaleski Sr., Executive Vice President and Chief Actuary.

Consideration of 2014 Say-on-Pay Advisory Vote Results

At our 2014 Annual Meeting of Stockholders, our stockholders voted on an advisory basis to approve the compensation of our NEOs. Again, as they did in 2013, our stockholders overwhelmingly supported our compensation decisions, with approximately 95% of votes cast voting in favor of the proposal. We considered these results and believe they indicate stockholders are supportive of our compensation decisions. Accordingly, we did not make any material changes in our 2014 compensation decisions and policies and we have maintained our emphasis on short- and long-term incentive compensation that we believe reward our executives for delivering stockholder value.

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2014 Corporate Performance Highlights

In 2012, we established a three-year targeted statutory combined ratio2 excluding catastrophes of 92%. This expectation excluded our assumption for catastrophe losses of approximately 4 points. We ended 2014 at a 92.5% statutory combined ratio, excluding catastrophe losses.

STATUTORY COMBINED RATIO

In addition to the significant combined ratio improvements, other key accomplishments for 2014 include the following:

§We produced fully diluted operating earnings per share of $2.17, an increase of 31.5% over 2013;

§We generated operating return on equity (“ROE”) of 10.3%, compared to 8.4% for 2013 and an A.M. Best Company expected 2014 industry return on surplus of 7.8%;

§We executed the strategic sale of the renewal rights to our $37 million self-insured group book of business for $8 million;

§We achieved a 5.6% overall renewal pure price increase, consisting of: (i) 5.6% for standard commercial lines; (ii) 6.5% for standard personal lines; and (iii) 3.4% for excess and surplus (“E&S”) lines;

§We attained our 23rd consecutive quarter of positive standard commercial lines renewal pure price increases in the fourth quarter of 2014;

§We maintained a strong retention rate for standard commercial lines of 82%;

§We introduced new products and enhanced existing insurance products, which are expected to increase our net premiums written (“NPW”);

§We increased overall NPW in 2014 by 4.1% compared to the prior year growth, however, excluding from this comparison premium attributable to our self-insured group business, which we sold in 2014, the increase was over 6%;

2 The statutory combined ratio is the property and casualty insurance industry standard measure of underwriting profitability. A statutory combined ratio under 100% generally indicates that an insurance company is generating an underwriting profit and a statutory combined ratio over 100% generally indicates that an insurance company is generating an underwriting loss.

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§We produced statutory combined ratios under 100% in each of our insurance segments, as follows:

oStandard personal lines statutory combined ratio of 94.5% for 2014, compared to 96.9% for 2013;

oStandard commercial lines statutory combined ratio of 95.5% for 2014, compared to 97.1% for 2013; and

oE&S lines statutory combined ratio of 99.2% for 2014, compared to 102.9% for 2013;

§We improved our overall statutory combined ratio in 2014 to 95.7%, compared to 97.5% in 2013 and an A.M. Best Company expected 2014 industry statutory combined ratio of 97.2%;

§We received a score of 8.6 out of 10 on an independently administered agency satisfaction survey;

§We improved our customer experience and branding through the acquisition of increased master data management capabilities and implementation of mobile applications, which we believe promotes business retention and increases cross-selling opportunities; and

§We successfully renewed our 2014 property catastrophe reinsurance program, which includes the continuation of a collateralized layer.

In May 2014, our “A (Excellent)” (with a stable outlook) financial strength rating from A.M. Best Company, a worldwide insurance rating company, was affirmed, reflecting our strong risk-adjusted capitalization, disciplined underwriting focus, increasing use of predictive modeling technology, strong independent retail agency relationships, and consistently stable loss reserves. Other financial strength rating agency actions in 2014 included Fitch Ratings reaffirmation in May of our “A+” rating (with a stable outlook), Moody’s Investors Service reaffirmation in August of our “A2” rating (with a negative outlook), and Standard & Poor’s Ratings Services reaffirmation in October of our “A” rating (with a positive outlook).

Our stock price ended 2014 at $27.17, an increase of 0.4% from year end 2013, while our total stockholder return (“TSR”), which is determined using the change in Selective’s common stock price and reinvested dividends, was 2.6%, compared to the Standard & Poor’s 500 Index total return of 13.7%.

In 2014, we continued to focus on our strategies for profitable growth, diversification, and creating long-term value for our stockholders.

CEO Pay for Performance

The following table sets forth Mr. Murphy’s compensation over the past four years, its actual dollar and percentage change from the prior year, and Selective’s TSR for the one and three year periods. We believe the tables below demonstrate the correlation between changes in Selective’s TSR and Mr. Murphy’s compensation, which is consistent with, and reflects our philosophy of, aligning compensation with the interests of stockholders and long-term performance.

 20102011201220132014
CEO Total Compensation (Salary, ACIP & LTIP – defined below)$2,700,087*$2,800,001$3,000,014$3,900,019$3,925,011
$ Change from Prior Year$15,456$99,914$200,013$900,005$24,992
% Change from Prior Year0.6%3.7%7.1%30%0.6%
One-Year TSR14.0%0.8%11.9%43.5%2.6%
Three-Year TSR-13.5%-14.6%28.6%61.9%64.9%
Five-Year TSR-22.3%-28.6%-2.4%37.1%89.4%
*Also includes discretionary cash bonus award.

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* The value of "Indexed Total Shareholder Return (TSR)" at the end of each year shown above is based on the then-current value of an assumed $100 investment in Selective stock on December 31, 2009, and reflects changes in stock price and assumes that dividends paid to shareholders are reinvested in Selective stock.

Role and Function of the Salary and Employee Benefits Committee

The Salary and Employee Benefits Committee of the Board of Directors (“SEBC”) oversees executive compensation. The SEBC retains an independent executive compensation consultant, Exequity LLP (“Compensation Consultant”), to advise it on executive compensation issues. Representatives of the Compensation Consultant: (i) review senior executive compensation; (ii) prepare comprehensive competitive compensation analyses for our NEOs; (iii) provide counsel to the SEBC regarding award metrics, components of compensation, amounts allocated to those components, and the total compensation opportunities for the CEO and the other NEOs; and (iv) attend SEBC meetings, as requested by the SEBC.

The Compensation Consultant has served the SEBC since 2007. The Compensation Consultant’s only business with Selective is to advise the SEBC on executive compensation matters. The SEBC has determined, in light of the factors set forth in SEC and NASDAQ rules, that the Compensation Consultant’s services do not raise a conflict of interest.

The SEBC has full autonomy in determining executive compensation and makes all final determinations regarding CEO and other NEO compensation, incorporating information provided by the Compensation Consultant. The CEO and Chief Operating Officer also make compensation recommendations to the SEBC regarding executive officers based on the CEO’s and Chief Operating Officer’s assessment of each individual’s annual performance, contributions to Selective, and potential for advancement. In making its compensation decisions, the SEBC also considers pay levels at companies with which we compete for business and executive talent (discussed below) and pre-established guidelines regarding award amounts, Selective’s performance, executive retention issues, internal compensation parity, and advancement in abilities, experience, and responsibilities. The Executive Vice President and Chief Human Resources Officer and certain other human resources officers, as part of their usual duties and responsibilities, provide the SEBC with information regarding the overall design of the executive compensation program and its individual components.

DESIGN CONSIDERATIONS OF SELECTIVE’S EXECUTIVE COMPENSATION PROGRAM

Selective’s Executive Compensation Program Objective and Philosophy

The objective of our executive compensation program is to attract, retain, and motivate executive talent who will drive the organization’s success and create stockholder value through profitable growth and effective management of risk. Our compensation program is designed to reward the achievement of both financial and strategic goals and recognize our executives for their individual achievements and promote a long-term relationship with us. We seek to attract and retain talented and qualified executives by paying compensation that is generally targeted in the range of the 50th – 75th percentile of total compensation paid by comparable property and casualty insurance companies,

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with pay levels more likely to approach the upper end of that range in years when company performance is strong. Consistent with our pay-for-performance philosophy, we tie our annual incentive awards to pre-determined financial and strategic business objectives and individual contributions, and we align our long-term compensation to the achievement of pre-determined specific performance measures that impact the generation of long-term stockholder value.

Compensation Elements

Our executive compensation program consists of the following key elements selected to: (i) address the market-based realities of attracting and retaining quality executives; and (ii) align the executives’ compensation with our stockholders’ interests:

§Base salary;

§Annual cash incentive program (“ACIP”) payments; and

§Long-term incentive program (“LTIP”) awards in the form of performance-based restricted stock units and performance-based cash incentive units.

Compensation Best Practices

Selective primarily uses the following compensation structures and practices:

§Fixed and variable compensation components;

§Issuances of performance-based equity and annual cash bonus awards to NEOs;

§Stock ownership and retention requirements;

§Limited perquisites; and

§Double triggers for cash and equity award payments upon a change in control under employment agreements.

Benchmarking

When making compensation decisions, the SEBC believes that it is important to be informed of compensation practices at multiple comparator groups, as detailed below, consisting of publicly-traded companies and at property and casualty insurance holding companies. The SEBC believes that:

§Benchmarking provides the SEBC with relevant information to make appropriate compensation decisions that will help attract, retain, and motivate the key talent required to drive company performance and long-term stockholder value;

§Measuring our compensation against practices from these two benchmark sources helps ensure that the SEBC has an ample and robust assessment of our competitive compensation posture; and

§Considering multiple market references offsets inaccuracies inherent in a single market data point and enhances the SEBC’s decisions by allowing it to rely on a more robust set of market-competitive pay boundaries than just a single benchmark.

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Accordingly, the SEBC receives from, and reviews with, the Compensation Consultant, the following benchmarking information:

§Benchmarking analyses of compensation that we pay our NEOs, compared to base salary, annual cash incentives, total cash compensation, long-term incentives, and total compensation against a proxy peer group; and

§Benchmark data provided by a third-party vendor for our NEOs against a group of 52 property and casualty insurance organizations.

For 2014, the Compensation Consultant furnished the SEBC with 2014 NEO compensation information from two market reference sources as follows:

Proxy Peers
Organizations with which we compete in the sale of

products and services and for talent

Third-party Vendor Surveys

§     Argo Group International Holdings, Ltd.

§     The Chubb Corporation

§     Cincinnati Financial Corporation

§     CNA Financial Corporation

§     EMC Insurance Group Inc.

§The Hanover Insurance Group, Inc.

§     The Hartford Financial Services Group, Inc.

§     Navigators Group, Inc.

§     OneBeacon Insurance Group, Ltd.

§     State Auto Financial Corporation

§     Tower Group International, Ltd.

§     United Fire Group, Inc.

§     W. R. Berkley Corporation

§ Property and Casualty Insurance Compensation Survey

Information for the Proxy Peers in the above table (collectively, the “Proxy Peer Group”) was obtained from proxy statements and other materials filed with the SEC. This information includes data on compensation components and analysis of the overall financial performance of the organizations in the group. We analyze our performance in relation to them. The Proxy Peer Group is composed of companies that provide similar products, have a similar geographic market scope, and compete with us for executive talent. The Property and Casualty Insurance Compensation Survey provides supplemental data from companies of various sizes. This information is divided into segments that most accurately reflect the size of our organization. Because we strive to engage the best talent, which may require us to recruit from organizations larger than us, we look at data from: (i) the overall property and casualty insurance industry; and (ii) organizations with direct written premiums of less than $2 billion.

In 2014, our aggregate NEO total compensation was 7.1% above the total average median of the market reference sources, but was well below the total average 75th percentile of the market reference sources, representing a positioning relative to market that the SEBC deemed to be appropriate based on Selective’s performance in 2014. The components comprising total compensation differed from market to varying degrees. Specifically, base salary was above the total average median by 10.3%, and annual incentive awards were 20.8% above the total average median, resulting in annual total cash compensation that was above the total average median by 16.9%. The grant date fair value of our 2014 long-term incentive awards was 8.2% above the total average median. The SEBC felt that each NEO’s compensation was appropriately-positioned relative to market based on the accomplishments and contributions of that particular NEO, and the degree of the company’s achievement relative to 2014 goals and expected industry performance by A.M. Best Company.

2014 ELEMENTS OF COMPENSATION AND ALLOCATION BETWEEN CURRENT AND LONG-TERM COMPENSATION

We allocate compensation among: (i) a fixed base salary; (ii) variable annual cash incentive bonus; and (iii) a variable long-term component. Together, these three components link compensation opportunities for executives to short-term and long-term financial and strategic objectives. The table below shows the percentage of total compensation for the CEO, Chief Financial Officer, and other NEOs that is short-term incentive compensation (ACIP) versus long-term incentive compensation (LTIP), and fixed (base salary) versus variable (ACIP and LTIP).

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When evaluating 2014 compensation for our CEO and other NEOs, the SEBC considered: (i) our overall results compared to budget and projected industry results; (ii) our ability to obtain renewal pure price increases on our insurance business that allowed us to achieve our statutory combined ratio targets; (iii) our ability to profitably grow NPW by 6%, excluding the effect of the sale of the renewal rights to our self-insured group business; (iv) our investment income performance exceeding both budget and benchmark targets; (v) implementation of significant enterprise risk management processes; (vi) significant claims improvement initiatives; and (vii) retention of top talent. These factors were viewed in light of the relative competitive positioning of the base salaries of our CEO and the other NEOs.

As the table indicates, the 2014 compensation allocation aligns closely with our compensation philosophy, which is designed to motivate executives to achieve short-term and long-term corporate objectives that are consistent with our stockholders’ economic interests. We strive to achieve a balance between pay incentive vehicles and performance time horizons, generally placing the most weight on achievement of long-term success that increases long-term stockholder value.

 Variable CompensationFixed Compensation
NEOs2014 Short-Term
(ACIP)
2014 Long-Term
(LTIP)
2014 Total Variable
(ACIP & LTIP)
2014 Base Salary
Gregory E. Murphy36%41%77%23%
Dale A. Thatcher36%33%69%31%
John J. Marchioni38%34%72%28%
Michael H. Lanza29%34%63%37%
Ronald J. Zaleski28%35%63%37%

The charts below reflect the allocation of 2014 compensation to LTIP, ACIP and base salary for the CEO and an average for all other NEOs:

Base Salary

Our base salary compensation is intended to provide stable, competitive compensation while taking into account each executive’s scope of responsibility, relevant background, training, and experience. In setting base salaries, the SEBC considers both competitive market data for similar positions and overall market demand for each position. The SEBC generally believes that base salaries should be aligned with market trends for executives in similar positions with similar responsibilities at comparable companies. When establishing the base salaries of NEOs, the SEBC also considers:

§The functional role of the position;

§The executive’s level of responsibility;

§Growth of the executive in the role, including skills and competencies;

§The contribution and performance of the executive; and

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§The organization’s ability to replace the executive.

Based on these considerations, the SEBC decided not to award a base salary increase to the CEO, but awarded base salary increases to the other NEOs in early 2014, during our regular salary review process, of between 3.5% and 4.5% based on their respective accomplishments and contributions as described below in the section entitled “2014 Compensation Actions for the CEO and Other NEOs.”

Annual Cash Incentive Program (ACIP)

Our ACIP is intended to link a meaningful portion of annual cash compensation to one or more pre-established near-term strategic and/or financial organizational performance goals. For 2014, all of the NEOs were eligible to participate in the ACIP. ACIP awards are granted under the Selective Insurance Group, Inc. Cash Incentive Plan As Amended and Restated as of May 1, 2014 (the “Cash Incentive Plan”). ACIP awards made to our NEOs are intended to qualify as performance-based compensation under Section 162(m) of the Internal Revenue Code of 1986, as amended (the “Code”).

2014 ACIP Measures for NEOs

In order for the 2014 ACIP awards for employees who are covered under Code Section 162(m), which includes most of the NEOs, to qualify as performance-based compensation, the SEBC determined in January 2014 that the 2014 ACIP awards for covered employees would fund at each individual’s maximum based on our achievement in 2014 of a single performance measure; namely positive net income as defined under generally accepted accounting principles. The maximum award opportunity established by the SEBC for each of our NEOs under the ACIP is shown below under the section entitled “2014 ACIP Payment Opportunities and Awards for NEOs.”

As we achieved positive net income of $141.8million in 2014, the performance requirements under Code Section 162(m) were met and the SEBC could pay up to the individual maximum amounts for the 2014 ACIP awards. In its exercise of negative discretion from these maximum amounts, the SEBC reduced the award payable from the individual maximum for each covered employee and determined actual ACIP awards based on their individual performance and the degree of achievement of the general corporate financial and strategic performance goals used in determining the funding of ACIP awards for employees other than covered employees (the “Corporate ACIP Measures”).

The SEBC may also use its discretion to further increase (but not above the maximum payment opportunity for each NEO set forth in the table in the section entitled “2014 ACIP Payment Opportunities and Awards for NEOs”) or decrease actual awards above or below the amount determined based on the achievement of the Corporate ACIP Measures and the individual performance of each executive officer in 2014.

If we did not achieve positive net income in 2014, the maximum ACIP awards for executive officers would have been determined based entirely on the degree of achievement of the Corporate ACIP Measures.

2014 Corporate ACIP Measures

Our Corporate ACIP Measures are established to encourage our employees to remain focused on particular financial and strategic objectives, even in the face of especially challenging circumstances in a performance year. For 2014, the SEBC determined that the Corporate ACIP funding opportunity would be between 0% and 118% of target, based on attainment of the Corporate ACIP Measures. Zero percent (0%) to 66% of this target percentage was attributable to a financial performance goal of achieving a statutory combined ratio of between 93.0% and 101.0%, and 0% to 52% of this target percentage was attributable to the achievement of 18 measures related to six strategic initiatives. The table below reflects total potential Corporate ACIP percentages at various statutory combined ratio percentages if all six strategic initiatives were met and all potential premium points were achieved:

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Statutory Combined RatioCorporate ACIP Measures
(%)Financial (%)Strategic (%)Total (%)
10105252
10085260
99165268
98245276
97325284
96415293
955052102
945852110
936652118

2014 Corporate ACIP Measure Results

The 2014 Corporate ACIP Measure results are as follows:

Strategic Initiatives Results

2014 Strategic InitiativesMeasuresValue2014 Results
1.  New Business DiversificationGenerate a total of $370.3 million in specified lines of business.0-10 ptsAchieved
0 pts
2.  Profit ImprovementAchieve designated standard commercial lines pure rate target on renewal business.0-5 ptsAchieved
1.3pts
Achieve designated overall loss improvement from combined rate and retention actions taken on designated standard commercial segments.0-5 ptsAchieved
5 pts
Achieve designated standard personal lines rate changes effective in 2014.0-6 ptsAchieved
6 pts
3.  Customer Experience

§     Complete key master data management project activities, as scheduled; and

§     Implement updated version of mobile application, as scheduled.

0-4 ptsAchieved
4 pts
4.  Claims

§     Achieve designated improvement in return-to-work outcomes for current year workers compensation claims;

§     Achieve designated level of recoveries related to enhanced subrogation referrals;

§     Achieve designated increased staff counsel utilization in specified jurisdictions; and

§     Achieve designated utilization of automated estimating tool for specified claims structural estimates.

0-8 ptsAchieved
8 pts
5.  Expense ManagementBeat controllable expense budget of $350 million.0-8 ptsAchieved
8 pts
6.  Major Projects

§     Achieve designated billing system project milestones, as scheduled;

§     Implement enhanced predictive modeling tool for specified line of business; and

§     Implement three E&S lines information technology systems.

0-6 ptsAchieved
4 pts
TOTAL ACHIEVED36.3pts

As reflected in the above table, we fully achieved three, and partially achieved two, of the six 2014 strategic initiatives, which equates to the strategic performance goal component under the Corporate ACIP Measures generating funding at 36.3%.

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Financial Performance Results

For 2014, our overall statutory combined ratio was 95.7%, which included 3.2points of catastrophe losses. Accordingly, the financial performance component of the Corporate ACIP Measures generated funding at 43.7%.

2014 Corporate ACIP Measure Results

For 2014, our Corporate ACIP Measures, both strategic initiatives and financial performance, resulted in total funding opportunity of 80.0%.

2014 ACIP Payment Opportunities and Awards for NEOs

The ACIP payment opportunities for the NEOs earned in 2014 and paid in 2015 were based on competitive market levels and set as a percentage of annual base salary. While our NEOs and other executive officers were all eligible for their maximum 2014 ACIP awards upon our achievement in 2014 of positive net income, the SEBC exercised negative discretion in determining actual ACIP awards for each executive officer based on: (i) their respective accomplishments and contributions; and (ii) the degree of achievement of the Corporate ACIP Measures, determined as a percentage of annual base salary relative to corresponding levels of performance. The SEBC can exercise negative discretion to award no incentive payments or to award amounts lower than the maximum opportunity. The following table sets forth the NEOs’ 2014 minimum and maximum ACIP opportunities, the SEBC’s actual 2014 award for each NEO as a percentage of base salary, and the percentage increase or decrease in ACIP from 2013 to 2014:

NEOMinimum 2014 ACIP
Opportunity as % of
Base Salary
Maximum 2014 ACIP
Opportunity as % of
Base Salary
Actual 2014 ACIP
as % of Base Salary
% Change in ACIP
from 2013 to 2014
Gregory E. Murphy0%200%158.3% -5.0%
Dale A. Thatcher0%150%113.0%  0.0%
John J. Marchioni0%175%137.9%25.0%
Michael H. Lanza0%150%  78.0% -2.5%
Ronald J. Zaleski0%150%  77.3% -2.9%

ELEMENTS OF LONG-TERM COMPENSATION

Design Elements

Our long-term incentive opportunities are intended to reward our leaders and assist with their long-term retention. By aligning financial rewards with the economic interests of our stockholders, leaders are encouraged to achieve our long-term strategic objectives and increase stockholder value. We use both cash and non-cash vehicles to deliver long-term compensation, which is consistent with the market practices of the companies included in our Proxy Peer Group. We use our LTIP to motivate our executives to achieve long-term corporate objectives. We establish a dollar denominated target for each employee eligible to participate in the LTIP, including the NEOs. To determine the amount of the total LTIP award pool, all individual target award amounts are aggregated.

For certain executives, including the NEOs, LTIP awards are granted in overlapping three-year cycles, and may be allocated among any of three components including: (i) performance-based restricted stock units; (ii) performance-based cash incentive units; and (iii) stock options. By granting performance-based restricted stock units and performance-based cash incentive units with three-year performance periods, our goal is to encourage executive officers to continue their tenure with us and align their economic interests with those of our stockholders.

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Long-Term Incentive Program Award Grants

Performance goals for the long-term incentive awards granted in 2012 through 2014 are as follows:

Performance PeriodRestricted Stock Unit
Performance Measures
Cash Incentive Unit Performance
Measures
01/01/12 – 12/31/14Cumulative operating ROE(1) or cumulative growth in policy countTSR/NPW growth/statutory combined ratio
01/01/13 – 12/31/15Cumulative operating ROE, cumulative growth in policy count, or growth in NPWTSR/NPW growth/statutory combined ratio
01/01/14 – 12/31/16Cumulative operating ROE, cumulative growth in policy count, or growth in NPWTSR/NPW growth/cumulative statutory operating return on policyholder surplus(2)

(1) Operating return on equity is calculated as follows: operating income from the performance period / (stockholders’ equity at the beginning of the performance period + stockholders’ equity at the end of the year +/- the change in unrealized gains and losses during the performance period)/2. Operating income differs from net income by the exclusion of realized gains or losses on investments and the results of discontinued operations. It is used as an important financial measure by management, analysts, and investors, because the realization of investment gains and losses on sales in any given period is largely discretionary as to timing. In addition, these investment gains and losses, as well as other-than-temporary investment impairments that are charged to earnings and the results of discontinued operations, could distort the analysis of trends. Operating income is not intended as a substitute for net income prepared in accordance with generally accepted accounting principles.

(2) Statutory operating return on policyholder surplus is a measurement of profitability that reflects the amount of operating income generated by dividing operating income by the average policyholder surplus during the period.

In determining the amount of LTIP awards granted to the NEOs in 2014, the SEBC considered several factors, including: (i) each NEO’s ability to drive and impact our performance over the three-year performance period; (ii) each NEO’s performance during the previous year, including the achievement of departmental goals and other projects and endeavors accomplished throughout the year, as outlined below; (iii) each NEO’s total compensation in comparison to our Proxy Peer Group and Property and Casualty Insurance Compensation Survey data; and (iv) our desire for long-term retention of high-performing executives.

Performance-Based Restricted Stock Units

Sixty percent (60%) of the total monetized value of each NEO’s LTIP award made in 2014 consisted of performance-based restricted stock units granted under the Selective Insurance Group, Inc. 2005 Omnibus Stock Plan, As Amended and Restated Effective as of May 1, 2010 (the “ 2005 Omnibus Stock Plan”). Performance-based restricted stock unit awards generally are subject to vesting based on time and attainment of certain performance measures set by the SEBC for each award at the outset of the award’s performance period. The 2014 performance-based grants are subject to the following conditions:

§Three-year vesting period; and

§Achievement at the end of any calendar year during the three-year period beginning on January 1, 2014 and ending on December 31, 2016 of either: (i) a cumulative operating ROE of at least 12% (computed by excluding from the determination of average equity any unrealized gain or loss occurring after December 31, 2013); or (ii) a 5% cumulative growth in policy count or a 5% growth in statutory NPW.

Dividend equivalent units (“DEUs”) are credited on performance-based restricted stock units at the same time and at the same dividend rate paid to all Selective stockholders. Payment of DEUs, which are payable in shares of Selective common stock, remains subject to the same vesting conditions and performance measures applicable to the underlying restricted stock units. This use of performance-based restricted stock units aligns this component of NEOs’ compensation with overall corporate performance and stockholder interests.

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Performance-Based Cash Incentive Units

The remaining forty percent (40%) of the monetized value of the NEOs’ LTIP award granted in 2014 consisted of performance-based cash incentive units granted under the Cash Incentive Plan. The cash incentive unit grants take into account: (i) our three-year performance, based on NPW growth and cumulative statutory operating return on policyholder surplus, in each case relative to a peer group; and (ii) TSR of Selective common stock. Accordingly, these awards are also directly linked to Selective’s performance and the interests of stockholders. Performance-based cash incentive units granted in 2014 are subject to the following terms:

§Three-year performance period;

§The value of each cash incentive unit, initially awarded at $100 per unit, increases or decreases to reflect the TSR of Selective common stock over the three-year performance period for the award; and

§The number of cash incentive units ultimately earned increases or decreases based on the performance criteria in the following table:

Cumulative
3-Year
Statutory
Net Premium
Growth
Relative to
Peer Index
>=80%100%117%133%150%167%183%200%
70%83%100%117%133%150%167%183%
60%67%83%100%117%133%150%167%
50%50%67%83%100%117%133%150%
40%33%50%67%83%100%117%133%
30%17%33%50%67%83%100%117%
<=20%0%17%33%50%67%83%100%
 <=20%30%40%50%60%70%>=80%
Cumulative 3-Year Statutory Operating Return on Policyholder Surplus
Relative to Peer Index

The peer group (the “Cash Incentive Unit Peer Group”) established for 2014 for comparing performance for the purposes of determining the ultimate number of performance-based cash incentive units earned consists of the companies in the following table:

§     Auto-Owners Insurance Group

§     Cincinnati Financial Corporation

§     CNA Financial Corporation

§     Donegal Insurance Group

§     The Hanover Insurance Group, Inc.

§     Liberty Mutual Group Inc.

§     Main Street America (National Grange)

§     State Auto Financial Corporation

§     United Fire Group, Inc.

§     Utica National Insurance Group

§     Westfield Group

In establishing the Cash Incentive Unit Peer Group, the SEBC strived to include companies that have a similar mix of products, operate in the same geographic regions, have similar premium volume, and distribute their products through independent agents. The Cash Incentive Unit Peer Group differs from the Proxy Peer Group, as the Proxy Peer Group also includes companies with which we compete for executive talent.

Timing of LTIP Awards

Restricted stock unit and cash incentive unit awards are generally granted each year following the release of Selective’s year-end earnings results.

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2011 Long-Term Incentive Program Award Grant Results

The following table summarizes the achievement of the performance metrics for the 2011 LTIP award grants and the corresponding payout in 2014:

Performance MetricsActual Performance Versus
Performance Metrics
Percentage
Achieved
2011 Grant Results
Restricted Stock Units
Generate a cumulative operating ROE of at least 12% (computed by excluding from the determination of average equity any unrealized gain occurring after December 31, 2010), or achieve a 5% cumulative growth in policy count at any calendar year end during the performance period.Achieved 15.5% cumulative policy count growth in 2012100%
Cash Incentive Units(1)
TSR over the three-year performance period, and cumulative three-year statutory NPW growth and statutory combined ratio relative to peer index for the period of January 1, 2011 to December 31, 2013.Achieved a TSR factor of 161.90%, a statutory combined ratio of 102.79%, and NPW growth of 30.46%150% of units at $161.90

(1) Cash incentive unit awards are denominated in units with an initial value of $100. Appreciation or depreciation is based on TSR, which is determined using the change in Selective’s common stock price and reinvested dividends over the three-year performance period for the award. The number of units ultimately earned increases or decreases based on: (i) cumulative three-year statutory NPW growth relative to the Cash Incentive Unit Peer Group index; and (ii) cumulative three-year statutory combined ratio relative to this peer group index.

2014 COMPENSATION ACTIONS FOR THE CEO AND OTHER NEOS

In making its 2014 compensation decisions for our NEOs, including the CEO, with respect to base salary, ACIP awards, and LTIP awards, the SEBC considered the overall accomplishments and contributions of each NEO. The ACIP and LTIP components of our compensation program are limited by the required achievement of pre-determined financial and strategic goals. We structure our reward programs to retain and motivate our best performing employees and those in critical positions. In balancing our strategic results achieved with ongoing price competition and the continuing challenging economy, the SEBC made the following compensation decisions in 2014:

§For the CEO:

oMr. Murphy’s base salary did not increase for the eighth consecutive year;

oMr. Murphy’s ACIP payment for 2014 was 5% lower than his 2013 ACIP payment;

oHis LTIP award granted in February 2014 was 6.7% greater than his grant in the previous year; and

oHis total compensation based on salary, ACIP payment, and LTIP increased 0.6% in 2014 compared to 2013.

In making its compensation decisions for Mr. Murphy, the SEBC reviewed our overall corporate performance, and a comprehensive written performance appraisal that was completed by non-employee members of Selective’s Board of Directors. Mr. Murphy, as CEO, has ultimate responsibility for the achievement of all financial, strategic, and investment goals. Accordingly, with respect to 2014 compensation decisions for Mr. Murphy, the SEBC considered the following:

§Our stock price rose 0.4% in 2014, and our 2014 TSR was 2.6% compared to an average 11.1% TSR for the peer companies included in the performance graph in Part II, Item 5. Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities, in Selective’s Annual Report on Form 10-K for the year ended December 31, 2014;

§We produced fully diluted operating earnings per share of $2.17, an increase of 31.5% over 2013;

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§We generated operating ROE of 10.3%, compared to 8.4% for 2013 and an A.M. Best Company expected 2014 industry return on surplus of 7.8%;

§We executed the strategic sale of the renewal rights to our $37 million self-insured group book of business for $8 million;

§We achieved a 5.6% overall renewal pure price increase, consisting of: (i) 5.6% for standard commercial lines; (ii) 6.5% for standard personal lines; and (iii) 3.4% for E&S lines;

§We attained our 23rd consecutive quarter of positive standard commercial lines renewal pure price increases in the fourth quarter of 2014;

§We maintained a strong retention rate for standard commercial lines of 82%;

§We introduced new products and enhanced existing insurance products, which are expected to increase our NPW;

§We increased overall NPW in 2014 by 4.1% compared to the prior year growth, however, excluding from this comparison premiums attributable to our self-insured group business, which we sold in 2014, the increase was over 6%;

§We produced statutory combined ratios under 100% in our three insurance segments, as follows:

oStandard personal lines statutory combined ratio of 94.5% for 2014, compared to 96.9% for 2013;

oStandard commercial lines statutory combined ratio of 95.5% for 2014, compared to 97.1% for 2013; and

oE&S lines statutory combined ratio of 99.2% for 2014, compared to 102.9% for 2013;

§We improved our overall statutory combined ratio in 2014 compared to 2013, both inclusive of catastrophe losses (95.7% versus 97.5%) and exclusive of catastrophe losses (92.5% versus 94.8%), and compared to an A.M. Best Company expected 2014 industry statutory combined ratio of 97.2%, which includes a catastrophe loss assumption of 4.4 points;

§We implemented significant claims initiatives, including:

oCentralization of our workers compensation claims handling;

oUtilization of a Strategic Case Management Unit for workers compensation claims with high exposure or significant escalation risk; and

oCreation of a Property Flex Unit to handle designated claims and serve as first responders for catastrophic claim events;

§We received a score of 8.6 out of 10 on an independently administered agency satisfaction survey;

§We improved our customer experience and branding, which we believe promotes business retention and increases cross-selling opportunities, through the acquisition of increased master data management capabilities and implementation of mobile applications;

§We successfully renewed our 2014 property catastrophe reinsurance program, which includes the continuation of a collateralized layer;

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§We maintained a competitive overall statutory expense ratio of 33.0% for 2014, in line with 32.8% for 2013;

§Our A.M. Best Company financial strength rating of “A (Excellent)” with a stable outlook was affirmed;

§Our net investment income, after-tax, was $104 million for 2014, which exceeded our original 2014 net investment income guidance range by approximately 4%;

§We achieved positive net income of $141.8 million; and

§Our total operating income for 2014 was $124.5 million, compared to $93.9 million for 2013, due to renewal pure price increases that exceeded loss costs trends and favorable prior year casualty reserve development.

Based on the achievement of positive net income, the degree of achievement of the Corporate ACIP Measures, and guidance provided by the Compensation Consultant regarding CEO pay trends, the SEBC determined that Mr. Murphy’s 2014 ACIP would be set at 158.3% of base salary. This compares to his initial ACIP opportunity range of 0-200% of base salary. This is a decrease of 5% compared to his 2013 ACIP payment. As the ACIP component of Mr. Murphy’s compensation is tied to our annual financial and strategic goals, including net income, the 2014 ACIP payment reflects the solid results achieved by our Insurance Operations. The SEBC determined that Mr. Murphy’s ACIP payment was appropriate and consistent with Selective’s pay-for-performance philosophy.

Our other NEOs were critical in executing Selective’s 2014 strategic goals and key accomplishments. In light of these accomplishments, the SEBC made the following compensation decisions in 2014 for the other NEOs:

§Base salaries paid to Messrs. Thatcher, Marchioni, Lanza, and Zaleski increased in 2014 by 4.9%, 22.4%, 4.0%, and 3.0%, respectively;

§LTIP awards granted in February 2014 for Messrs. Thatcher, Lanza, and Zaleski increased by 6.0%, 2.5%, and 2.4%, respectively, compared to LTIP payments for 2013. Mr. Marchioni’s LTIP decreased 22.4% in 2014 compared to 2013 because of an additional grant he was awarded in September 2013 in conjunction with his election as President and Chief Operating Officer;

§ACIP payments for Messrs. Lanza and Zaleski for 2014 decreased by 2.5% and 2.9%, respectively. Mr. Thatcher’s ACIP payment was the same, compared to his ACIP payment for 2013. Mr. Marchioni’s ACIP payment for 2014 increased by 25%, reflecting the first full year in his new role; and

§Total compensation based on salary, ACIP payment, and LTIP awards for Messrs. Thatcher, Marchioni, Lanza, and Zaleski increased in 2014 compared to 2013 by approximately 3.4%, 3.3%, 1.5%, and 1.1%, respectively.

In making compensation decisions regarding base salary and LTIP for the other NEOs, the SEBC considered the following for each respective NEO:

Mr. Thatcher – In addition to his general management responsibility as a member of the executive management team, Mr. Thatcher, as Executive Vice President and Chief Financial Officer, has primary responsibility for all financial matters, including financial accounting, investor relations, tax, capital and capital management planning, treasury, investment operations, enterprise risk management, reinsurance, contracts and procurement, and corporate communications. In 2014, Mr. Thatcher also assumed responsibility for internal audit. Mr. Thatcher’s major contributions in 2014 included:

§Achieving key milestone goals in the implementation process for a new billing system;

§Maintaining 2014 Finance and Investment organization controllable expenses below budget;

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§Achieving fixed income portfolio duration within targeted range and quality rating;

§Serving as Chief Investment Officer following the mid-year retirement of the incumbent Chief Investment Officer;

§Exceeding after-tax net investment income target;

§Implementing the Committee of Sponsoring Organizations of the Treadwell Commission’sInternal Control-Integrated Framework (2013);

§Successful 2014 property catastrophe reinsurance program renewal, which includes the continuation of a collateralized layer;

§Successful onboarding of a new Chief Audit Executive;

§Engaging in significant enterprise risk management activities, including establishing formal minimum capital adequacy measures, completing extensive rating agency enterprise risk management review process, and initiating preparation for 2015 Own Risk and Solvency Assessment process;

§Executing the strategic sale of the renewal rights to our self-insured group business; and

§Overseeing various communications initiatives and programs to promote employee understanding of corporate strategies and goals.

Based on the achievement of positive net income, the degree of achievement of the Corporate ACIP Measures, and the factors noted above, which summarize Mr. Thatcher’s performance in 2014, the SEBC approved the CEO’s recommendation that Mr. Thatcher’s 2014 ACIP payment would be set at 113% of his base salary. This compares to his initial ACIP payment opportunity range of 0-150% of base salary. Mr. Thatcher’s 2014 ACIP payment was equal to his 2013 ACIP payment. This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Mr. Marchioni – As President and Chief Operating Officer, Mr. Marchioni is responsible for our Insurance Operations, Actuarial, Human Resources, and Information Technology areas. Mr. Marchioni plays a key role in developing strategies that enhance profitability, growth, and competitive strength, including managing agency relations, claims, underwriting, customer service, and all regional operations. Mr. Marchioni also serves as a member of our key management committees.

Mr. Marchioni’s 2014 accomplishments are closely tied to the 2014 Corporate ACIP strategic measures. Under Mr. Marchioni’s leadership, our Insurance Operations continues to focus on granular pricing and sophisticated underwriting that we believe gives us a competitive advantage. Mr. Marchioni’s major contributions in 2014 included:

§Achieving a 5.6% overall renewal pure price increase, consisting of: (i) 5.6% for standard commercial lines; (ii) 6.5% for standard personal lines; and (iii) 3.4% for E&S lines;

§Attaining our 23rd consecutive quarter of positive standard commercial lines renewal pure price increases in the fourth quarter of 2014;

§Arranging for the strategic sale of the renewal rights to our self-insured group business;

§Achieving strong retention rate for standard commercial lines of 82%;

§Increasing overall NPW in 2014 by 4.1% compared to 2013, and by 6% excluding the impact on premium resulting from the sale of the renewal rights to our self-insured group business;

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§Achieving statutory combined ratios under 100% in our three insurance segments, as follows:

oStandard personal lines statutory combined ratio of 94.5% for 2014, compared to 96.9% for 2013;

oStandard commercial lines statutory combined ratio of 95.5% for 2014, compared to 97.1% for 2013; and

oE&S lines statutory combined ratio of 99.2% for 2014, compared to 102.9% for 2013;

§Improving our overall statutory combined ratio in 2014 compared to 2013, both inclusive of catastrophe losses (95.7% versus 97.5%) and exclusive of catastrophe losses (92.5% versus 94.8%), and compared to an A.M. Best Company expected 2014 industry statutory combined ratio of 97.2%, which includes a catastrophe loss assumption of 4.4 points;

§Implementing various information technology initiatives, including a personal lines rating system, an E&S lines rating and quotation system, an agency licensing system, and initiating the implementation of a new billing system;

§Introducing new insurance products, including The Selective EdgeSM and our management liability and senior living programs, as well as enhancing existing insurance programs, such as with childcare and early learning products, all of which are expected to increase our NPW;

§Implementing various human resources initiatives, including a new human resource information system, corporate Wellness Program, and Teledoc™ medical consulting service;

§Improving underwriting profitability on designated standard commercial and personal lines through rate changes, loss improvement efforts, and retention actions;

§Improving our customer experience and branding, which we believe promotes business retention and increases cross-selling opportunities, through the acquisition of increased master data management capabilities and implementation of mobile applications;

§Receiving a score of 8.6 out of 10 on an independently administered agency satisfaction survey; and

§Maintaining Insurance Operations controllable expenses below budget.

Based on the achievement of positive net income, the degree of achievement of the Corporate ACIP Measures and the factors noted above, which summarize Mr. Marchioni’s performance in 2014, the SEBC approved the CEO’s recommendation that Mr. Marchioni’s 2014 ACIP would be set at 137.9% of base salary. This compares to his initial ACIP opportunity range of 0-175% of base salary. Mr. Marchioni’s 2014 ACIP payment was 25% higher than his 2013 ACIP payment, reflecting the first full year in his new role. We believe this award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Mr. Lanza – In addition to his general management responsibility as a member of the executive management team, Mr. Lanza, as Executive Vice President, General Counsel and Chief Compliance Officer, has primary responsibility for all legal, corporate governance, government affairs, state filings, regulatory, and compliance matters, and for most of 2014 he had responsibility for internal audit. Mr. Lanza’s major 2014 contributions were:

§Directing the filing of over 1,400 commercial lines standard rate and product filings;

§Directing the filing of over 250 personal lines standard rate and product filings;

§Providing advice on various records retention and records management matters;

§Providing advice on flood claims and litigation related to Superstorm Sandy;

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§Providing timely and appropriate advice on E&S lines new business forms and forms library;

§Providing advice on executive compensation matters, including the 2014 Omnibus Stock Plan, the amended Cash Incentive Plan, their related agreements, and inclusion in the 2014 proxy statement;

§Directing the transition of various trade association activities;

§Maintaining General Counsel organization controllable expenses under budget;

§Supervising various government affairs activities, including efforts to renew the Terrorism Risk Insurance Program Reauthorization Act, and successful insurance industry opposition to federal government application of disparate impact analysis to insurance underwriting practices; and

§Providing counsel to the claims operations on large loss, complex claims and extra-contractual matters, utilization of staff counsel and panel counsel, alternate fee arrangements, operational metrics, and claims organizational changes.

Based on the achievement of positive net income, the degree of achievement of the Corporate ACIP Measures, and the factors noted above, which summarize Mr. Lanza’s performance in 2014, the SEBC approved the CEO’s recommendation that Mr. Lanza’s 2014 ACIP would be set at 78% of base salary. This compares to his initial ACIP payment opportunity range of 0-150% of base salary. Mr. Lanza’s 2014 ACIP payment was 2.5% lower than his 2013 ACIP payment. This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

Mr. Zaleski – As Executive Vice President, Chief Actuary, and as our chief planning and budgeting officer, Mr. Zaleski plays a key role in the oversight of reserve adequacy and other claims initiatives, monitoring pricing actions, and supporting underwriting improvements and predictive modeling efforts. Mr. Zaleski’s major accomplishments in 2014 included:

§Achieving personal lines pricing goals in excess of established targets;

§Achieving positive commercial lines pricing results in a competitive market environment;

§Completing the re-design and updating of a number of predictive modeling tools;

§Completing commercial lines state rate proposals and filings;

§Presenting detailed quarterly reserve reviews to management;

§Enhancing incurred but not reported allocations to states and strategic business units to improve quality of management information;

§Producing 2014 plan by region, line, and strategic business unit, utilizing assumptions for pricing, growth, retention, and underwriting improvements as developed in conjunction with insurance operations;

§Maintaining Actuarial organization controllable expenses under budget;

§Supporting E&S lines operations integration through centralization of pricing processes with corporate actuarial; and

§Implementing a new claim workers compensation triage model.

Based on the achievement of positive net income, the degree of achievement of the Corporate ACIP Measures and the factors noted above, which summarize Mr. Zaleski’s performance in 2014, the SEBC approved the Chief Operating Officer’s recommendation that Mr. Zaleski’s 2014 ACIP payment would be set at 77.3% of base salary.

Page 40

This compares to his initial ACIP payment opportunity range of 0-150% of base salary. Mr. Zaleski’s 2014 ACIP payment was 2.9% lower than his 2013 ACIP payment. This award aligns with our pay-for-performance philosophy that is intended to reward and retain key performers in critical positions.

PERQUISITES

 

NEO perquisites are limited to tax preparation services, which is a prevailing industry practice. Messrs. Murphy and Lanza used this perquisite in 20112014 and were reimbursed $3,000$2,450 and $1,800,$2,680, respectively.

Page 38

 

RETIREMENT AND DEFERRED COMPENSATION PLANS

 

SICA, a wholly-owned subsidiary of Selective, employs all of our personnel, including all of the NEOs. We strive to provide a competitive retirement benefit program that allows us to attract and retain talent for the organization. This includes both a defined contribution program and, a defined benefit program depending on date of hire.hire, a defined benefit program. In addition, SICA offers a non-qualifiednonqualified deferred compensation plan (“Deferred Compensation Plan”) to our highly compensated officers, including the NEOs. These plans are consistent with benefits provided by many of the companies with which we compete for executive talent.

 

Specifically, SICA maintains a non-contributory defined benefit pension program consisting of a tax qualified defined benefit pension plan named the Retirement Income Plan for Selective Insurance Company of America (the “Retirement Income Plan”) and a supplemental employee retirement plan for certain executives and employees. The pension program is more fully described in the section entitled “Pension Benefits” beginning on page 46.of this Proxy Statement.

 

SICA offers a tax qualified defined contribution plan named the Selective Insurance Retirement Savings Plan (the “Retirement Savings Plan”) to employees, including the NEOs, who meet eligibility requirements. Participants, other than highly compensated employees as defined by the Internal Revenue Service, could contribute 50% of their defined compensation to the Retirement Savings Plan, up to $16,500$17,500 in 2011.2014. Under the Retirement Savings Plan, participant contributions are matched at 100% to the first 3% of the employee’s defined compensation and 50% up to the next 3% of the employee’s defined compensation.

 

Participants over the age of 50, including certain of the NEOs, may make an additional $5,500 catch-up contribution to the Retirement Savings Plan, pursuant to the Internal Revenue Code. ThePrior to April 5, 2013, the Retirement Savings Plan also includesincluded an additional non-elective contribution featureof 4% of base salary for otherwise eligible employees who, because of a date of hire after December 31, 2005, arewere not eligible to participate in the Retirement Income Plan. None of the NEOs arewere eligible for the non-elective contribution prior to this date. As of April 5, 2013, in conjunction with the amendment of the Retirement Income Plan and the related supplemental employee retirement plan to curtail the accrual of additional benefits under these plans after March 16, 2016, all eligible participants in the Retirement Savings Plan impacted by this curtailment, including the NEOs, began receiving this non-elective contribution.

 

Under the Deferred Compensation Plan, certain executives and employees, including the NEOs may, defersubject to certain limitations, defer: (i) up to 50% of their base salarysalary; (ii) up to 100% of their annual bonus (subject to certain limitations to provide for required tax withholding); and/or up to 90%(iii) all or a percentage of their ACIP payment.such other compensation as otherwise designated by the administrator of the Deferred Compensation Plan. To the extent not matched in the Retirement Savings Plan due to the limitations under the Code and the provisions of the Retirement Savings Plan, contributions to the Deferred Compensation Plan by participants of up to 6% of base salary were matched by SICA as follows: 100% of the first 3% of the NEOs’ defined compensation and 50% up to the next 3% of the NEOs’ defined compensation. Additionally, to the extent that a non-elective contribution is not made incontributions to the Retirement Savings Plan are limited due to the limitations underprovisions of the Internal Revenue Code and the plan,Retirement Savings Plan, non-elective contributions of 4% of base salary are made by SICA.SICA to participants’ Deferred Compensation Plan accounts. Additional information regarding the Deferred Compensation Plan is included in the section entitled “Nonqualified Deferred Compensation” on page 47.of this Proxy Statement.

 

SICA also maintains health and welfare benefit plans in which eligible employees, including the NEOs, participate.

Page 41

 

EMPLOYMENT AGREEMENTS

 

SICA has entered into employment agreements with its key executive officers, including the NEOs, which provide for severance in the event of termination: (i) due to death or disability; (ii) without “Cause”3; (iii) due to resignation for “Good Reason”4 by (A) the CEO at any time, or (B) other executives within two years following a change in control; (iv) due to resignation of the NEO within two years of the company first imposing a requirement, without the consent of the NEO, that relocates the NEO’s business location

3“Cause” is defined in the employment agreements, but generally means the executive: (i) was convicted of or pled guilty to a felony; (ii) breached a material provision of the executive’s employment agreement; or (iii) engaged in misconduct which constitutes fraud in the performance of the executive’s duties and obligations to the Company.

4“Good Reason” is defined in the employment agreements, but generally means: (i) a material reduction in salary; (ii) a material negative change in the executive’s benefits; (iii) a material reduction of the executive’s position, duties, responsibilities, and status with the company or material negative change in title or office; (iv) requiring the executive to be based at a location in excess of 50 miles from the location of the executive’s office prior to a change in control; (v) failure of a counterparty to a transaction resulting in a change in control to assume the employment agreement; or (vi) a breach of the employment agreement by SICA within two years after a change in control.

Page 39

more than fifty (50) miles; and (v) within two years following a change in control. The SEBC believes that these agreements are important for recruitment and retention of key executives and was advised by its Compensation Consultant that the terms of these agreements were market competitive within our peer group when they were executed. In the event of a change in control, uncertainty may arise among our key executives as to their continued employment after or in connection with such event, which may result in the departure or distraction of our key executives. The purpose of the employment agreements is to retain our key executives and reinforce and encourage their continued attention and dedication during such a potentially critical time, even if they fear that their position will be terminated after or in connection with the change in control.

 

With respect to severance payments, outstanding awards under our stock and cash plans, and continued insurance coverages, the change in control provision of the employment agreements requires that the executive’s employment be terminated within two years following a change in control. This double trigger ensures such a payout does not automatically occur upon a change in control only. Outstanding awards under our stock and cash plans, however, vest and become exercisable upon a change in control for all employees, including the NEOs. The employment agreements are described in the section entitled “Employment Agreements and Potential Payments upon Termination or Change in Control” of Control” beginning on page 48.this Proxy Statement. This section includes information on multipliers used in calculating the severance payment and duration of benefit coverage provided to individual executives upon termination. We believe these multipliers are consistent with the level and value of the position to the organization.

 

TAX TREATMENT AND ACCOUNTING

 

The SEBC generally seeks to preserve deductibility under the Internal Revenue Code for performance-based compensation paid to its executive officers as practicable. Section 162(m) of the Internal Revenue Code prohibits publicly-owned companies from deducting compensation paid to certain of its executive officers as expense to the extent that the officer’s compensation in excess of $1 million is not performance-based and is not paid pursuant to a stockholder approved plan. Selective has

Awards to NEOs for 2014 were granted under two performance-based stockholder approved plans: (i) the 2005 Omnibus Stock Plan; and (ii) the Cash Incentive Plan.Notwithstanding that While the SEBC generally seeks to preserve deductibility under Code Section 162(m), there may be situations where the SEBC makes compensation decisions that it believes are in the best interests of the company but that would result in which certain compensation would not beingbe deemed performance-based compensation. Accordingly, that compensation will be subjectdeductible under Code Section 162(m). In January 2014, the SEBC approved a single performance measure under our Cash Incentive Plan to allow annual cash awards to our executives, including our NEOs, to qualify as performance-based compensation under Code Section 162(m). The single performance measure is positive net income determined in accordance with generally accepted accounting principles. In determining actual annual cash awards to our executive officers under the Cash Incentive Plan, the SEBC may adjust the maximum possible payout downwards, based upon the respective accomplishments and contributions of the executives and the Corporate ACIP Measures, as described more fully in the sections above entitled, “2014 ACIP Payment

3“Cause” is defined in the employment agreements, but generally means the executive: (i) was convicted of or pled guilty to a felony; (ii) breached a material provision of the executive’s employment agreement; or (iii) engaged in misconduct which constitutes fraud in the performance of the executive’s duties and obligations to the deductibility limits of Section 162(m).Company.

 

GAAP4“Good Reason” is defined in the employment agreements, but generally means: (i) a material reduction in salary; (ii) a material negative change in the executive’s benefits; (iii) a material reduction of the executive’s position, duties, responsibilities, and status with the company or material negative change in title or office; (iv) requiring the executive to be based at a location in excess of 50 miles from the location of the executive’s office prior to a change in control; (v) failure of a counterparty to a transaction resulting in a change in control to assume the employment agreement; or (vi) a breach of the employment agreement by SICA within two years after a change in control.

Page 42

Opportunities and Awards for NEOs” and “2014 Compensation Actions for the CEO and Other NEOs.” This arrangement does not result in any duplication of payouts.

Generally accepted accounting principles require that compensation expense be measured on the income statement for all share-based payments at grant date fair value offor equity instruments (including employee stock options and restricted stock and restricted stock unit awards) and at market value on the day of vesting offor liability instruments (including cash incentive unit awards). The SEBC has considered the impact of GAAPgenerally accepted accounting principles on our use of stock-based compensation as a key retention tool. The SEBC has determined that the current estimated costs of continuing to use stock-based compensation relative to the benefits our compensation programsthey provide doesare appropriate and do not warrant any change to our current incentive framework.

 

We have designed our compensation programs and awards to executive officers to comply with the provisions of Section 409A of the Internal Revenue Code, where applicable. For example, payments made to our executive officers under our non-qualifiednonqualified deferred compensation plans on account of the executives’ separation from service are not payable before the first day of the seventh month following the date of separation from service.

 

Page 4043
 

 

Summary Compensation TableSUMMARY COMPENSATION TABLE

 

The following Summary Compensation Table reflects the compensation earned by or paid to the NEOs during 2009, 2010,2012, 2013, and 2011.2014.

 

Name
and
Principal Position
YearSalary
($)(1)
Bonus
($)(2)
Stock
Awards
($)(3) 
Option
Awards
($)(4) 
Non-Equity
Incentive
Plan
Compen-sation
($)(5)
Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings
 ($)(6)
All Other
Compen-sation
($)(7)
Total
($)

Gregory E. Murphy

Chairman, President &
Chief Executive Officer

2011

2010

2009

900,000

900,000

934,616

0

24,000

0

1,300,001

1,176,392

1,329,413

0

23,695

20,602

600,000

576,000

400,000

491,126

529,748

448,515

43,500

40,950

42,525

3,334,627

3,270,785

3,175,671

Dale A. Thatcher

Executive Vice
President & Chief
Financial Officer

2011

2010

2009

497,115

475,000

493,269

80,000

72,000

0

451,421

401,194

401,589

0

23,695

20,602

300,000

228,000

291,300

88,478

70,926

52,350

22,370

21,613

64,041

1,439,385

1,292,428

1,323,151

Michael H. Lanza

Executive Vice
President, General
Counsel & Chief
Compliance Officer

2011

2010

2009

448,268

435,000

451,731

0

16,200

0

389,653

354,146

354,832

0

23,695

20,602

250,000

208,800

218,500

55,643

42,017

28,929

21,972

19,207

43,883

1,165,536

1,099,065

1,118,477

John J. Marchioni

Executive Vice
President, Insurance
Operations

2011

2010

2009

419,231

375,000

381,731

85,000

120,000

46,613

451,421

401,194

308,075

0

23,695

20,602

255,000

180,000

244,687

65,307

46,968

33,176

18,865

17,063

30,525

1,294,825

1,163,920

1,065,409

Ronald J. Zaleski

Senior Executive Vice
President & Chief
Actuary

2011

2010

2009

413,269

400,000

415,385

0

32,000

0

410,009

376,391

371,059

0

23,695

20,602

230,000

192,000

218,500

89,772

75,600

60,282

18,597

18,200

59,288

1,161,648

1,117,886

1,145,116

Name and Principal PositionYearSalary
($)
Stock
Awards ($)(1)
Non-Equity
Incentive Plan
Compensation
($)(2)
Change in Pension
Value and
Nonqualified
Deferred
Compensation
Earnings ($)(3)
All Other
Compen-
sation
($)(4)
Total 
($)
Gregory E. Murphy2014900,0001,600,0111,425,0001,205,25570,8425,201,108
Chairman & CEO2013900,0001,500,0191,500,000-168,14170,1423,802,020
 2012900,0001,300,014800,000729,42942,4503,771,893
Dale A. Thatcher2014571,154583,541650,000230,84542,8252,078,365
Executive Vice President &2013544,616550,277650,0003,67541,2651,789,833
Chief Financial Officer2012512,692451,383450,000136,61123,0711,573,757
John J. Marchioni2014725,000863,4061,000,000252,79452,7122,893,912
President & Chief2013592,3081,112,286800,00012,68344,8792,562,156
Operating Officer2012467,308451,383450,000119,06221,0291,508,782
Michael H. Lanza2014496,923431,703390,000143,25440,0111,501,891
Executive Vice President,2013477,692421,075400,00010,19738,1941,347,158
General Counsel & Chief2012462,692389,625280,00088,64622,7211,243,684
Compliance Officer       
Ronald J. Zaleski2014437,692425,009340,000213,89724,9771,441,575
Executive Vice President2013425,000415,019350,00018,55732,2021,240,778
& Chief Actuary2012423,461410,017250,000132,64219,0561,235,176

 

(1) Although the CEO and other NEOs, other than Mr. Marchioni, did not receive a base salary increase in 2009, the Summary Compensation Table shows an increase in salary dollars for 2009. This increase was due to pay period timing that resulted in an extra pay period in 2009 (27 vs. 26). This pay period timing occurs approximately once every decade. Consequently, the NEOs, as well as every employee in the organization who was employed for the full year, were paid an additional pay period in 2009. This did not result in an ongoing increase to the NEOs or any employee’s annual base pay rate. The amounts in this column include any salary that certain NEOs have deferred into SICA’s Deferred Compensation Plan. Such amounts are also included in the Nonqualified Deferred Compensation table on page 48.

(2) Amounts in this column reflect discretionary cash bonus awards to the NEOs earned in 2011 and paid in 2012, earned in 2010 and paid in 2011, and earned in 2009 and paid in 2010. The amounts reported in this column as earned in 2009 and paid in 2010, and earned in 2010 and paid in 2011, were inadvertently included in the amounts reported under the “Non-Equity Incentive Plan Compensation” column of the Summary Compensation Table in Selective’s 2010 and 2011 Proxy Statements.

(3)This column reflects the aggregate grant date fair value of the 2011, 2010,2014, 2013, and 20092012 grants of performance-based restricted stock unit awards, and 2011, 2010,2014, 2013, and 20092012 grants of performance-based cash incentive unit awards. For Mr. Marchioni, this column also includes $562,009 of time-based restricted stock units awarded to him in 2013 in conjunction with his election as President and Chief Operating Officer. Grants of performance-based restricted stock units were made pursuant to the 2005 Omnibus Stock Plan, and such sharesunits vest three years from the date of grant, conditioned upon the attainment of certain predetermined performance goals. Mr. Marchioni’s time-based restricted stock unit award vests three years from date of grant. Grants of performance-based cash incentive unit awards were made pursuant to the Cash Incentive Plan, and such units vest at the payment date, which is as soon as practicable in the calendar year following the end of the calendar year coincident with the end of the three-year performance period. The value of each cash incentive unit initially awarded increases or decreases to reflect TSR on Selective common stock over the three-year performance period for the award. TheFor the 2012 and 2013 performance-based cash incentive unit awards, the number of cash incentive units ultimately earned increases or decreases based on: (i) cumulative three-year statutory NPW growth relative to the Cash Incentive Unit Peer Group discussed in the “Elements of Long-Term Compensation” section of the Compensation Discussion and Analysis; and (ii) cumulative three-year statutory combined ratio relative to the Cash Incentive Unit Peer Group. For the 2014 performance-based cash incentive unit awards, the number of cash incentive units ultimately earned increases or decreases based on: (i) cumulative three-year statutory NPW growth relative to the Cash Incentive Unit Peer Group; and (ii) cumulative three-year statutory operating return on policyholder surplus relative to the Cash Incentive Unit Peer Group. Restricted stock unit and cash incentive unit awards are subject to forfeiture should the grantee resign or be terminated for cause prior to vesting.

 

The grant date fair values for the performance-based restricted stock unit and performance-based cash incentive unit awards granted in 20112014 to the NEOs are as follows: Mr. Murphy: $780,001$960,011 restricted stock units and $520,000$640,000 cash incentive units; Mr. Thatcher: $261,421$343,541 restricted stock units and $190,000$240,000 cash incentive units; Mr. Marchioni: $503,406 restricted stock units and $360,000 cash incentive units; Mr. Lanza: $225,653$251,703 restricted stock units and $164,000 cash incentive units; Mr. Marchioni: $261,421 restricted stock units and $190,000$180,000 cash incentive units; and Mr. Zaleski: $246,009$255,009 restricted stock units and $164,000$170,000 cash incentive units.

Page 41

 

The grant date fair values for the performance-based restricted stock unit and performance-based cash incentive unit awards granted in 20102013 to the NEOs are as follows: Mr. Murphy: $705,792$900,019 restricted stock units and $470,600$600,000 cash incentive units; Mr. Thatcher: $230,594$320,277 restricted stock units and $170,600$230,000 cash incentive units; Mr. Marchioni: $320,277 restricted stock units and $230,000 cash incentive units; Mr. Lanza: $203,546$245,075 restricted stock units and $150,600 cash incentive units; Mr. Marchioni: $230,594 restricted stock units and $170,600$176,000 cash incentive units; and Mr. Zaleski: $225,791$249,019 restricted stock units and $150,600$166,000 cash incentive units. The grant date fair value for the time-based restricted stock units granted in 2013 to Mr. Marchioni is $562,009.

 

The grant date fair values for the performance-based restricted stock unit and performance-based cash incentive unit awards granted in 20092012 to the NEOs are as follows: Mr. Murphy: $864,113$780,014 restricted stock units and $465,300$520,000 cash incentive units; Mr. Thatcher: $251,289$261,383 restricted stock units and $150,300$190,000 cash incentive units; Mr. Marchioni: $261,383 restricted stock units and $190,000 cash incentive units; Mr. Lanza: $222,032$225,625 restricted stock units and $132,800 cash incentive units; Mr. Marchioni: $192,775 restricted stock units and $115,300$164,000 cash incentive units; and Mr. Zaleski: $238,259$246,017 restricted stock units and $132,800$164,000 cash incentive units.

Page 44

 

The aggregate grant date fair value reported in this column assumes the following: (i) the predetermined performance goals for the restricted stock unit grants are probable of being attained; (ii) per unit values for the cash incentive unit awards of $100.00;$100; and (iii) a 100% peer group unit multiplier for cash incentive unit awards. The maximum value assuming the highest level of performance conditions for the performance-based restricted stock units are consistent with the amounts above. Although the maximum number of performance-based cash incentive units potentially issuable is 200% of the original grant, the ultimate maximum value of the grant cannot be determined due to the fact that, as stated above, the value of each unit is adjusted based on the TSR of Selective common stock, the maximum value of which is not determinable at this time.

(4) This column reflects the aggregate grant date fair value for the 2010 and 2009 option grants. There were no option grants in 2011. The aggregate grant date fair value of these grants is calculated using the Black-Scholes option valuation method. For a discussion of the weighted-average assumptions used in the valuation of these awards, see Item 8. Financial Statements and Supplementary Data, Note 16, Share-Based Payments, in Selective’s Annual Report on Form 10-K for the year ended December 31, 2010; and Item 8. Financial Statements and Supplementary Data, Note 17, Share-Based Payments, in Selective’s Annual Report on Form 10-K for the year ended December 31, 2009. Grants were made pursuant to the Omnibus Stock Plan, and such options vest one-third each year, beginning on the first anniversary of the grant date. The grants are subject to forfeiture should the grantee be terminated for cause prior to vesting. If the grantee resigns prior to vesting, any outstanding options that were vested at the time of separation from the company expire 90 days from the separation date.

(5)(2) Amounts in this column include awards to the NEOs earned in 20112014 and paid in 2012,2015, earned in 20102013 and paid in 2011,2014, and earned in 20092012 and paid in 2010.2013. These awards were granted under the Cash Incentive Plan.

(6)(3) Amounts in this column reflect the actuarial increase in the present value of each NEOs pension benefits under all defined benefit pension plans of SICA, determined using the same interest rate and mortality assumptions as those used for financial statement reporting purposes. There were no changes to the benefit formulas under the defined pension benefit plans in 2011.2014. The increaseschanges in pension values reported in this column are attributable, in part, to a decreasereduction in the discount rate used to calculate present value, along withan increase in the increase of years of service of the NEOs.NEOs, and the impact of adopting the RP2014 Fully Generational Mortality Table that was approved by the U.S. Society of Actuaries in the fourth quarter of 2014. There were no above-market or preferential earnings on deferred compensation under SICA’s nonqualified deferred compensation program.

(7)(4) For 2011,2014, amounts in this column for each NEO reflect the following:

·§Mr. Murphy: $29,475$28,800 of company matching contributions and $17,492 of non-elective contributions to his Deferred Compensation Plan, $11,025$11,700 of company matching contributions and $10,400 of non-elective contributions to his 401(k) plan, and $3,000$2,450 for tax preparation services.

·§Mr. Thatcher: $11,345$14,002 of company matching contributions and $6,723 of non-elective contributions to his Deferred Compensation Plan, and $11,025$11,700 of company matching contributions and $10,400 of non-elective contributions to his 401(k) plan.

·§Mr. Lanza: $9,147Marchioni: $20,925 of company matching contributions to his Deferred Compensation Plan, $11,025and $8,877 of company matching contributions to his 401(k) plan, and $1,800 for tax preparation services.
·Mr. Marchioni: $7,840 of company matchingnon-elective contributions to his Deferred Compensation Plan, and $11,025$11,700 of company matching contributions and $10,400 of non-elective contributions to his 401(k) plan.plan, and $810 for imputed income.

·§Mr. Lanza: $10,662 of company matching contributions and $4,569 of non-elective contributions to his Deferred Compensation Plan, $11,700 of company matching contributions and $10,400 of non-elective contributions to his 401(k) plan, and $2,680 for tax preparation services.

§Mr. Zaleski: $7,572$2,877 of company matchingnon-elective contributions to his Deferred Compensation Plan, and $11,025$11,700 of company matching contributions and $10,400 of non-elective contributions to his 401(k) plan.

 

Page 4245
 

 

Grants of Plan Based AwardsGRANTS OF PLAN-BASED AWARDS

 

The following table shows the grants of plan basedplan-based awards to our NEOs in 2011:2014:

 

NameGrant DateEstimated Future
Payouts under Non-
Equity Incentive Plan
Awards
(1)
Estimated Future Payouts under Equity
Incentive Plan Awards
(2)
Grant Date Fair Value
of Cash Incentive Unit,
Restricted Stock Units,
and Option Awards
(4)
($)
Cash Incentive Unit
Awards
(3)
Restricted
Stock Unit
Awards
(#)
Thres-
hold

($)
Maximum
($)
Thres-
hold
(#)
Target
(#)
Max-
imum
(#)
Maximum (#)
Gregory E. Murphy2/3/2014     42,254$960,011
2/3/2014  2,1126,40012,800 $640,000
$0$1,800,000    
Dale A. Thatcher2/3/2014     15,846$343,541
2/3/2014  7922,4004,800 $240,000
$0$862,500    
John J. Marchioni2/3/2014     23,768$503,406
2/3/2014  1,1883,6007,200 $360,000
$0$1,087,500    
Michael H. Lanza2/3/2014     11,884$251,703
2/3/2014  5941,8003,600 $180,000
$0$750,000    
Ronald J. Zaleski2/3/2014     11,224$255,009
2/3/2014  5611,7003,400 $170,000
$0$660,000    

Name

Grant

Date

 

Estimated Future

Payouts under Non-

Equity Incentive Plan

Awards(1)

Estimated Future Payouts under Equity

Incentive Plan Awards(2)

Grant Date Fair

Value of Cash

Incentive Unit,

Restricted Stock

Units, and Option

Awards(4)

($)

Cash Incentive Unit

Awards(3)

Restricted

Stock Unit

Awards(#)

 

Thres-

Hold

($)

 

Maximum ($)

Threshold

(#)

Target

(#)

Maximum (#)Maximum(#)
Gregory E. Murphy2/4/2011     42,185$780,001
2/4/2011  2,6005,20010,400 $520,000
$0$1,800,000    
Dale A. Thatcher2/4/2011     15,414$261,421
2/4/2011  9501,9003,800 $190,000
$0$750,000    
Michael H. Lanza2/4/2011     13,305$225,653
2/4/2011  8201,6403,280 $164,000
$0$675,000    
John J. Marchioni2/4/2011     15,414$261,421
2/4/2011  9501,9003,800 $190,000
$0$637,500    
Ronald J. Zaleski2/4/2011     13,305$246,009
2/4/2011  8201,6403,280 $164,000
$0$622,500    

 

(1) Amounts represent minimum and maximum potential ACIP awards under our Cash Incentive Plan for 2011.2014. Maximum awards reflect the maximum ACIP award established by the SEBC. ACIP awards are intended to qualify as “performance-based compensation” under Section 162(m) of the Internal Revenue Code. Actual payouts of the above-referenced awards are included in the Non-Equity Incentive Plan Compensation column of the Summary Compensation Table. For information regarding the ACIP, see the section of the Compensation Discussion and Analysis beginning on page 28 entitled “Annual Cash Incentive Program.”

(2) Performance-based cash incentive unit awards arewere granted under the Cash Incentive Plan, and performance-based restricted stock unit awards and stock option awards arewere granted under the 2005 Omnibus Stock Plan. For a description of the material terms of such awards, see the section of the Compensation Discussion and Analysis beginning on page 30 entitled, “Elements of Long-Term Compensation.”

(3) The number of performance-based cash incentive units paid can range from 0-200%, and therefore, the amount payable could be $0. The threshold selected represents the 35-44.9th30th percentile of the Cash Incentive Unit Peer Group; the target represents the 45-54.9th50th percentile of the Cash Incentive Unit Peer Group; and the maximum represents greater than or equal to the 80th80th percentile of the Cash Incentive Unit Peer Group.

(4) This column includes the grant date fair value of restricted stock unit awards and cash incentive unit awards with an initial value of $100 per unit. No stock option awards were granted in 2014.

 

Page 4346
 

 

Outstanding Equity Awards at Fiscal Year EndOUTSTANDING EQUITY AWARDS AT FISCAL YEAR END

 

The following table shows the unexercised options and unvested stock awards toof our NEOs as of December 31, 2011:2014:

 

 Option AwardsStock Awards
NameNo. of
Securities
Underlying
Unexercised
Options (#)
Exercisable
Option
Exercise
Price
($/Sh)(1)
Option
Expiration
Date
No. of
Shares or
Units of
Stock
That Have
Not

Vested
(#)(2)
Market
Value of
Shares or
Units of
Stock That
Have Not
Vested ($)
Equity
Incentive Plan
Awards: No.
of Unearned
Shares, Units
or Other
Rights That
Have Not
Vested
Equity Incentive
Plan Awards:
Market or
Payout Value of
Unearned
Shares, Units or
Other Rights
That Have Not
Vested ($)(10)
Gregory E. Murphy3,48028.741/30/201644,845(3)1,218,4275,200(7)1,714,752
 3,48027.441/30/201743,468(4)1,181,0176,000(8)1,767,600
 4,15424.072/5/201843,180(5)1,173,1956,400(9)1,313,920
 6,51415.351/30/2019    
 6,43915.532/5/2020    
Dale A. Thatcher3,48028.741/30/201616,386(3)445,1971,900(7)626,544
 3,48027.441/30/201716,663(4)452,7292,300(8)677,580
 4,15424.072/5/201816,193(5)439,9692,400(9)492,720
 6,51415.351/30/2019    
 6,43915.532/5/2020    
 3,64427.441/30/201716,386(3)445,1971,900(7)626,544
John J. Marchioni4,15424.072/5/201816,663(4)452,7292,300(8)677,580
 6,51415.351/30/201924,289(5)659,9253,600(9)739,080
 6,43915.532/5/202025,341(6)688,517  
Michael H. Lanza3,48028.741/30/201614,144(3)384,2931,640(7)540,806
 3,48027.441/30/201712,750(4)346,4271,760(8)518,496
 4,15424.072/5/201812,144(5)329,9631,800(9)369,540
Ronald J. Zaleski3,48028.741/30/201614,144(3)384,2931,640(7)540,806
 3,48027.441/30/201712,027(4)326,7661,660(8)489,036
 4,15424.072/5/201811,470(5)311,6381,700(9)349,010
 6,51415.351/30/2019    
 6,43915.532/5/2020    

Option AwardsStock Awards
NameNo. of
Securities
Underlying
Unexercised
Options (#)
Exercisable
No. of
Securities
Underlying
Unexercised
Options (#)
Unexercisable
Option
Exercise
Price
($/Sh)
(1)
Option
Expiration
Date
No. of
Shares or
Units of
Stock
That Have
Not
Vested
(#)
(2)
Market
Value of
Shares or
Units of
Stock
That Have
Not
Vested
($)
Equity
Incentive
Plan
Awards: No.
of Unearned
Shares,
Units or
Other Rights
That Have
Not Vested
Equity
Incentive Plan
Awards:
Market or
Payout Value
of Unearned
Shares, Units
or Other
Rights That
Have Not
Vested
($)
(9)
Gregory E. Murphy

11,394

10,000

10,000

3,480

3,480

4,154

4,342

2,146

2,172(10)

4,293(11)

11.6175

17.395

22.025

28.74

27.44

24.07

15.35

15.53

02/04/2013

02/03/2014

02/01/2015

01/30/2016

01/30/2017

02/06/2018

01/30/2019

02/05/2020

62,296(3)

48,498(4)

43,563(5)

1,104,512

859,872

772,366

4,653(6)

4,706(7)

5,200(8)

397,227

540,578

524,160

Dale A. Thatcher

10,000

3,480

3,480

4,154

4,342

2,146

2,172(10)

4,293(11)

22.025

28.74

27.44

24.07

15.35

15.53

02/01/2015

01/30/2016

01/30/2017

02/06/2018

01/30/2019

02/05/2020

20,122(3)

17,577(4)

15,917(5)

356,758

311,637

282,215

1,503(6)

1,706(7)

1,900(8)

128,311

195,968

191,520

Michael H. Lanza

3,480

3,480

4,154

4,342

2,146

2,172(10)

4,293(11)

28.74

27.44

24.07

15.35

15.53

01/30/2016

01/30/2017

02/06/2018

01/30/2019

02/05/2020

17,779(3)

15,515(4)

13,740(5)

315,222

275,083

243,602

1,328(6)

1,506(7)

1,640(8)

113,371

172,994

165,312

John J. Marchioni

3,406

3,644

4,154

4,342

2,146 

2,172(10)

4,293(11)

22.025

27.44

24.07

15.35

15.53

02/01/2015

01/30/2017

02/06/2018

01/30/2019

02/05/2020

15,436(3)

17,577(4)

15,917(5)

273,685

311,637

282,215

1,153(6)

1,706(7)

1,900(8)

98,432

195,968

191,520

Ronald J. Zaleski

8,606

5,748

10,000

3,480

3,480

4,154

4,342

2,146

2,172(10)

4,293(11)

11.6175

17.395

22.025

28.74

27.44

24.07

15.35

15.53

02/04/2013

02/03/2014

02/01/2015

01/30/2016

01/30/2017

02/06/2018

01/30/2019

02/05/2020

17,779(3)

15,515(4)

13,740(5)

315,222

275,083

243,602

1,328(6)

1,506(7)

1,640(8)

113,371

172,994

165,312

 

(1)The exercise price of option grants made under the 2005 Omnibus Stock Plan is the closing market price on the date of the grant. The exercise price of option grants made under previous equity plans is the average of the high and the low market price on the date of grant.

(2) In the event of a termination of employment on or after an individual attains “EarlyEarly Retirement Age, as defined under the Retirement Income Plan,Plan: (i) holders of performance-based restricted stock unit awards are vested in such awards subject only to the attainment of applicable performance measures.measures; and (ii) Mr. Marchioni’s time-based restricted stock unit award granted in 2013 would fully vest. The respective dates upon which each NEO attained, or is anticipated to attain, his Early Retirement Age are as follows: Mr. Murphy, 10/27/2002; Mr. Thatcher, 12/4/2015; Mr. Marchioni, 9/14/2018; Mr. Lanza, 12/16/2016; Mr. Marchioni 09/14/2018; and Mr. Zaleski, 12/7/09.2009.

 

(3) Reflects number of performance-based restricted stock units initially granted on January 30, 2009February 6, 2012 and the related accrued DEUs, which will vestvested and be payable, subject to the attainment of applicable performance measures,were paid on January 30, 2012.February 6, 2015.

 

(4)Reflects number of performance-based restricted stock units initially granted February 5, 2010 and the related accrued DEUs, which will vest and be payable, subject to the attainment of applicable performance measures, on February 5, 2013.

Page 44

(5) Reflects number of performance-based restricted stock units initially granted on February 4, 20112013 and the related accrued DEUs, which will vest and be payable, subject to the attainment of applicable performance measures, on February 4, 2014.2016.

(5) Reflects number of performance-based restricted stock units initially granted on February 3, 2014 and the related accrued DEUs, which will vest and be payable, subject to the attainment of applicable performance measures, on February 3, 2017.

(6) Reflects number of time-based restricted stock units initially granted September 17, 2013 and the related accrued DEUs, which will vest and be payable on September 17, 2016.

(7) Reflects number of performance-based cash incentive units initially granted on January 30, 2009February 6, 2012 for the three-year performance period ending December 31, 2014. In the event of a termination of employment on or after an individual’s Early Retirement Date, holders of such awards are vested in such awards, with the initial number of units and the value of each unit subject to adjustment, based on the attainment of specified

Page 47

performance measures. Early Retirement Dates for the NEOs are set forth in footnote 2. Settlement of the 2012 cash incentive unit awards will be made as soon as practicable in the 2015 calendar year, following the determination of the attainment of the applicable performance measures.

(8) Reflects number of performance-based cash incentive units initially granted on February 4, 2013 to the NEOs for the three-year performance period ending December 31, 2011.2015. In the event of a termination of employment on or after an individual’s Early Retirement Date, holders of such awards are vested in such awards, with the initial number of units and the value of each unit subject to adjustment, based on the attainment of specified performance measures. Early Retirement Dates for the NEOs are set forth in footnote 2. Settlement of the 20092013 cash incentive unit awards will be made as soon as practicable in the 20122016 calendar year, following the determination of the attainment of the applicable performance measures.

 

(7)(9) Reflects number of performance-based cash incentive units initially granted on February 5, 20103, 2014 to the NEOs for the three-year performance period ending December 31, 2012.2016. In the event of a termination of employment on or after an individual’s Early Retirement Date, holders of such awards are vested in such awards, with the initial number of units and the value of each unit subject to adjustment, based on the attainment of specified performance measures. Early Retirement Dates for the NEOs are set forth in footnote 2. Settlement of the 20102014 cash incentive unit awards will be made as soon as practicable in the 20132017 calendar year, following the determination of the attainment of the applicable performance measures.

 

(8) Reflects number of performance-based cash incentive units initially granted on February 4, 2011 to the NEOs for the three-year performance period ending December 31, 2013. In the event of a termination of employment on or after an individual’s Early Retirement Date, holders of such awards are vested in such awards, with the initial number of units and the value of each unit subject to adjustment, based on the attainment of specified performance measures. Early Retirement Dates for the NEOs are set forth in footnote 2. Settlement of the 2011 cash incentive unit awards will be made as soon as practicable in the 2014 calendar year, following the determination of the attainment of the applicable performance measures.

(9)(10) The amounts in this column reflect: (i) an $85.37 per unit value for the January 30, 2009 cash incentive unit grant, a $114.87$164.88 per unit value for the February 5, 20106, 2012 cash incentive unit grant, a $147.30 per unit value for the February 4, 2013 cash incentive unit grant, and a $100.80$102.65 per unit value for February 4, 20113, 2014 cash incentive unit grant based on the TSR of Selective common stock at December 31, 2011;2014; and (ii) the target 100%a 200% unit multiplier for the number of cash incentive units granted on January 30, 2009, February 5, 2010,6, 2012, February 4, 2013, and February 4, 2011,3, 2014, respectively, based on performance against the Cash Incentive Unit Peer Group. The target 100%This unit multiplier reflects the maximum performance measure for all three grants. This multiplier is used inappropriate considering: (i) each grant’s performance has exceeded the calculationthreshold performance measure; and (ii) the maximum multiplier of 200% is the next higher performance measure above the actual performance of 167%, 167%, and 133% for the 2012, 2013, and 2014 grants, becauserespectively. The performance through December 31, 2011 is below target for the January 30, 2009 and February 5, 2010 awards and at target for the February 4, 2011 cash incentive unit grant. The targetsmeasures are identified for the February 4, 20113, 2014 grant in the Grants of Plan BasedPlan-Based Awards table on page 43.table.

(10) These options vested on January 30, 2012.

(11) These options vested, or are scheduled to vest, as follows: 2,146 options on February 5, 2012 and 2,147 options on February 5, 2013. Vesting may be accelerated upon death, disability, or retirement on or after attaining Early Retirement Age, or in accordance with such NEO’s employment agreement as discussed beginning on page 48.

Option Exercises and Stock VestedOPTION EXERCISES AND STOCK VESTED

 

The following table shows the option exercises and stock vesting of grants of plan basedplan-based awards by our NEOs in 2011:2014:

 

Option AwardsStock AwardsOption AwardsStock Awards
Name

Number of

Shares Acquired

on Exercise

(#)

Value Realized

on Exercise

($)

Number of

Shares Acquired

on Vesting

(#)(1)

Value Realized

on Vesting

($)(2)

Number of Shares
Acquired on Exercise (#)
Value Realized on
Exercise ($)
Number of Shares
Acquired on Vesting (#)(1)
Value Realized on
Vesting ($)(2)
Gregory E. Murphy10,36261,70649,4501,101,94810,00049,55053,6302,285,289
Dale A. Thatcher016,523368,21510,00040,10619,596835,016
John J. Marchioni3,40615,60519,596835,016
Michael H. Lanza011,034245,90112,953143,71216,915720,757
John J. Marchioni08,683193,520
Ronald J. Zaleski9,63859,47113,388298,345016,915720,757

 

(1)Amounts in this column include performance-based restricted stock units that vested in 20112014 as well as performance-based cash incentive units paid in 2011.2014. The amounts reflected in the table attributable to performance-based restricted stock units are as follows: Mr. Murphy, 46,690;45,830; Mr. Thatcher, 15,600;16,746; Mr. Marchioni, 16,746; Mr. Lanza, 10,418; Mr. Marchioni, 8,198;14,455; and Mr. Zaleski, 12,640.14,455. The amounts reflected in the table attributable to performance-based cash incentive units are as follows: Mr. Murphy, 2,760;7,800; Mr. Thatcher, 923;2,850; Mr. Marchioni, 2,850; Mr. Lanza, 616; Mr. Marchioni, 485;2,460; and Mr. Zaleski, 748.2,460.

 

(2)Amounts in this column include the value of performance-based restricted stock units that vested in 20112014 as well as the amount paid for performance-based cash incentive units in 2011.2014. The amounts reflected in the table attributable to performance-based restricted stock units are as follows: Mr. Murphy, $863,291;$1,022,469; Mr. Thatcher, $288,446;$373,601; Mr. Marchioni, $373,601; Mr. Lanza, $192,635; Mr. Marchioni, $151,582;$322,483; and Mr. Zaleski, $233,709.$322,483. The amounts reflected in the table attributable to performance-based cash incentive units are as follows: Mr. Murphy, $238,657;$1,262,820; Mr. Thatcher, $79,769;$461,415; Mr. Marchioni, $461,415; Mr. Lanza, $53,266; Mr. Marchioni, $41,938;$398,274; and Mr. Zaleski, $64,636.$398,274.

 

Page 45

Pension BenefitsPENSION BENEFITS

 

SICA maintains a tax qualified non-contributory defined benefit pension plan, the Retirement Income Plan. Most SICA employees, including the NEOs and certain former employees whose employment commenced on or before December 31, 2005, are eligible to receive benefits under the Retirement Income Plan. SICA also maintains the unfunded Selective Insurance Supplemental Pension Plan (“SERP”), as permitted under the Employee Retirement Income Security Act of 1974, as amended, (“ERISA”), to provide payments to certain executives and other participants in the Retirement Income Plan equal to the difference between: (i) the benefit payment to a participant under the Retirement Income Plan calculated without regard to ERISAthe Employee Retirement Income Security Act of 1974, as

Page 48

amended, and Internal Revenue Code limitations on annual amounts payable under the Retirement Income Plan; and (ii) the benefit payable to the participant pursuant to such limitations.

 

The Retirement Income Plan was amended as of July 1, 2002 to provide for different calculations based on age and company service as of that date. Monthly benefits payable at normal retirement age under the Retirement Income Plan and SERP are computed as follows. Defined terms used in this section, but not defined in this Proxy Statement, have the meanings given to them in the Retirement Income Plan.

 

1.If a participant: (i) attained age 50 and completed five years of vesting service on or before July 1, 2002,2002; or (ii) completed at least 25 years of vesting service on or before July 1, 2002, a participant’s benefit is equal to 2% of Average Monthly Compensation, minus 1 3/7% of Primary Social Security Benefits multiplied by years of Benefit Service (up to 35 years), reduced by the annuity contract issued by the AXA Equitable Life Insurance Company (“Equitable”) purchased under a prior terminated defined benefit pension plan.

 

2.If a participant: (i) completed at least five years of Vesting Service;Service on or before July 1, 2002; and (ii) the sum of a participant’s age and Vesting Service is 55 or more on or before July 1, 2002, a participant’s benefit is equal to the sum of: (a) 2% of Average Monthly Compensation, less 1 3/7% of Primary Social Security benefit multiplied by the number of years of Benefit Service through June 30, 2002 (up to 35 years) reduced by the monthly amount, if any, of retirement annuity payable under the group annuity contract issued by AXA Equitable Life Insurance Company that was purchased under a prior terminated defined benefit pension plan, based on Benefit Service as of June 30, 2002, but including compensation earned after such date; and (b) 1.2% of Average Monthly Compensation multiplied by the number of years of Benefit Service after June 30, 2002.

 

3.If a participant first became eligible for the plan before July 1, 2002, but did not qualify for either 1 or 2 above, the participant’s benefit is equal to the greater of: (i) the benefit accrued as of June 30, 2002 equal to 2% of Average Monthly Compensation less 1 3/7% of Primary Social Security Benefit multiplied by years of Benefit Service reduced by the monthly amount, if any of retirement annuity payable under the group annuity contract issued by AXA Equitable Life Insurance Company that was purchased under a prior terminated defined benefit pension plan, based on Benefit Service as of June 30, 2002, but including compensation earned after such date for purposes of determining the participant’s Average Monthly compensation; and (ii) 1.2% of Average Monthly Compensation multiplied by years of Benefit Service.

 

4.If a participant first became a participant in the plan after July 1, 2002, the benefit is equal to 1.2% of Average Monthly Compensation multiplied by years of Benefit Service.

 

The Retirement Income Plan and the SERP were further amended in the first quarter of 2013 to curtail the accrual of additional benefits under these plans for all eligible employees as of March 16, 2016.

The earliest retirement age is 55 with 10 years of service or the attainment of 70 points (age plus years of service). If a participant chooses to begin receiving benefits before his or her 65th65th birthday, the amount of the monthly benefit will be reduced as follows:

 

·§By 1/180th180th for each complete calendar month for the first 60 months by which the first early retirement benefit payment precedes the attainment of Normal Retirement Age (age 65);

·§By 1/360th360th for each complete calendar month for the next 60 months by which the first early retirement benefit payments precede Normal Retirement Age; and

Page 46

 

·§By 40% plus 1/600th600th per month for each month prior to age 55.

Page 49

 

At retirement, participants receive monthly pension payments. There are four optional forms of payments that can be chosen as alternatives to the normal form of payment, which for a married participant is an automatic 50% joint and surviving spouse annuity, and for an unmarried participant is a single life annuity.

 

The following table shows information regarding the pension benefits of our NEOs:

 

NameEarly
Retirement
Eligible
Plan NameNumber of
Years Credited
Service (#)(1)
Present Value of
Accumulated
Benefit ($)(2)
Payments
During Last
Fiscal Year ($)
Gregory E. MurphyYesRetirement Income Plan33.581,410,2310
  SERP33.583,973,0740
Dale A. ThatcherNoRetirement Income Plan13.67339,0310
  SERP13.67364,0200
John J. MarchioniNoRetirement Income Plan16.00285,6240
  SERP16.00302,8250
Michael H. LanzaNoRetirement Income Plan9.42229,5470
  SERP9.42190,7590
Ronald J. ZaleskiYesRetirement Income Plan14.25466,1110
  SERP14.25313,9070

Name

Early

Retirement

Eligible

Plan Name

Number of

Years Credited

Service

(#)(1)

Present Value of

Accumulated

Benefit

($)(2)

Payments

During Last

Fiscal Year

($)

Gregory E. MurphyYesRetirement Income Plan30.58877,3310
  SERP30.582,729,4310
Dale A. ThatcherNoRetirement Income Plan10.67169,8740
  SERP10.67162,0460
Michael H. LanzaNoRetirement Income Plan6.42100,0460
  SERP6.4278,1630
John J. MarchioniNoRetirement Income Plan13.00139,5790
  SERP13.0064,3310
Ronald J. ZaleskiYesRetirement Income Plan11.25249,5310
  SERP11.25165,3910

 

(1) The Retirement Income Plan imposes a one-year waiting period for plan participation, which year is not included in years of credited service.

 

(2) Present value as of December 31, 20112014 is calculated on the basis of Normal Retirement Age of 65. A 5.16%4.29% discount rate is applied and the 2012 StaticRP2014 Fully Generational Mortality Table is used to calculate the values indicated. For further discussion, see Note 15. “Retirement Plans” in Item 8. Financial“Financial Statements and Supplementary Data, Note 16(c), Retirement Plans, inData.” of Selective’s Annual Report on Form 10-K for the year ended December 31, 2011.2014.

 

Nonqualified Deferred CompensationNONQUALIFIED DEFERRED COMPENSATION

 

The Deferred Compensation Plan allows participants to defer receipt of up to 50% of base salary and up to 90% of their ACIP payments. Participant accounts are credited with a notional rate of return (positive or negative) based on the performance of investment options selected by the participant from a menu of investment options. Participants can elect to schedule in-service withdrawals or withdrawals at separation of service.

 

SICA makes matching contributions to a participant’s Deferred Compensation Plan account to supplement matching contributions under the Retirement Savings Plan. For 2011,2014, such matching contributions consisted of 100% of the first 3% of base salary and 50% of the next 3% of base salary deferred to the Retirement Savings Plan and the Deferred Compensation Plan, minus any matching contribution made to a participant’s Retirement Savings Plan account. In addition, effective January 1, 2010, the Deferred Compensation Plan was amended for participants ineligible to participate in the Retirement Income Plan to provide a non-elective contribution to the extent not made to a participant’s Retirement Savings Plan account due to the limitations under the Internal Revenue Code and the Retirement Savings Plan. The non-elective contribution is equal to 4% of base salary, minus any non-elective contribution made to the Retirement Savings Plan. NoneIn conjunction with the amendment of the Retirement Income Plan and the SERP to curtail the accrual of benefits under these plans, all participants affected by the curtailment, including the NEOs, arebecame eligible for thisthe non-elective contribution.contribution effective April 5, 2013.

 

Page 4750
 

 

The following table shows information regarding nonqualified deferred compensation of our NEOs:

 

NameExecutive
Contributions
in 2014 ($)(1)
Company
Contributions
in 2014
 ($)(2)
Aggregate
Earnings in 2014 
($)(3)
Aggregate
Withdrawals/
Distributions
 ($)
Aggregate Balance at
December 31,
2014 ($)(4)
Gregory E. Murphy45,00046,29253,10401,615,151
Dale A. Thatcher57,11520,72536,912(12,587)829,868
John J. Marchioni29,00029,80212,9550309,010
Michael H. Lanza19,87715,231(6,549)0192,175
Ronald J. Zaleski35,0002,87791,36503,135,053

NameExecutive
Contributions
 in 2011
($)(1)
Company
Contributions in
2011
($)(2)
Aggregate 
Earnings in 2011
($)(3)
Aggregate
Withdrawals/
Distributions
($)
Aggregate Balance
at December 31,
2011
($)(4)
Gregory E. Murphy45,00029,475(9,013)01,053,596
Dale A. Thatcher49,71211,4756,2410450,286
Michael H. Lanza13,4489,225(6,089)085,629
John J. Marchioni20,9628,100(876)0117,363
Ronald J. Zaleski97,3277,650(62,937)02,013,520

 

(1) Amounts in this column are attributable to 20112014 salary deferred by Messrs. Murphy, Thatcher, Lanza,Marchioni, and Marchioni,Lanza, and are included in the Salary column of the Summary Compensation Table. Of theThe amount in this column for Mr. Zaleski $41,327 is attributable to 2011 salary deferred, which is included in the Salary column of the Summary Compensation Table, and $56,000 is attributable to the deferral of a portion of his ACIP and discretionary cash bonus,payment, which is included in the amount reported for 20112014 in the Non-Equity Incentive Plan Compensation and Bonus columnscolumn of the Summary Compensation Table.

 

(2) All amounts in this column are included in the All Other Compensation column of the Summary Compensation Table.

 

(3) Amounts in this column are not included in the Summary Compensation Table because such earnings are not above market earnings.

 

(4) Amounts in this column include the following aggregate contributions of the NEOs and SICA to the Deferred Compensation Plan in 2011,2014, which amounts are included in the Summary Compensation Table:

 

·§For 2009:2012: Mr. Murphy, $87,877;$74,250; Mr. Thatcher, $61,046;$62,960; Mr. Marchioni, $23,538; Mr. Lanza, $22,361; Mr. Marchioni, $25,730;$23,374; and Mr. Zaleski, $141,538.$107,574.

 

·§For 2010:2013: Mr. Murphy, $84,225;$74,025; Mr. Thatcher, $58,388;$67,494; Mr. Marchioni, $44,794; Mr. Lanza, $21,532; Mr. Marchioni, $25,138;$24,352; and Mr. Zaleski, $105,600.$112,650.

 

·§For 2011:2014: Mr. Murphy, $74,475;$91,292; Mr. Thatcher, $61,187;$77,840; Mr. Marchioni, $58,802; Mr. Lanza, $22,673; Mr. Marchioni, $29,062;$35,108; and Mr. Zaleski, $104,977.$37,877.

 

Employment Agreements and Potential Payments upon Termination or Change of ControlEMPLOYMENT AGREEMENTS AND POTENTIAL PAYMENTS UPON
TERMINATION OR CHANGE IN CONTROL

 

SICA entered into amended employment agreements with Messrs. Murphy, Thatcher, Lanza, and Zaleski as of December 23, 2008, and with Mr. Marchioni as of September 10, 2013 in connection with his election as President and Chief Operating Officer (collectively, the “Employment Agreements”) with the NEOs, as of December 23, 2008.. The following table summarizes the principal provisions of the Employment Agreements.

 

TermContinuation of the prior agreements’ initialInitial three-year term, automatically renewed for additional one-year periods unless terminated by either party with written notice.(1)
CompensationBase salary.(2)
BenefitsEligible to participate in incentive compensation plan, stock plan, 401(k) plan, defined benefit pension plan and any other stock option, stock appreciation right, stock bonus, pension, group insurance, retirement, profit sharing, medical, disability, accident, life insurance, relocation plan or policy, or any other plan, program, policy or arrangement of Selective or SICA intended to benefit SICA’s employees generally.
Vacation and ReimbursementsVacation time and reimbursements for ordinary travel and entertainment expenses in accordance with SICA’s policies.
PerquisitesSuitable offices, secretarial and other services, and other perquisites to which other executives of SICA are generally entitled.

 

Page 4851
 

 

Severance and Benefits on Termination without Change in Control

·§     For Cause or Resignation by NEO other than for Good Reason: Salary and benefits accrued through termination date.

·§     Death or Disability: Multiple(3) of: (i) NEOs salary; plus (ii) average of three most recent annual cash incentive payments; provided that any such severance payments be reduced by life or disability insurance payments under policies with respect to which SICA paid premiums, paid in 12 equal installments.

·§     Without Cause by SICA, Relocation of Office over 50 Miles (without NEOs consent), Resignation for Good Reason by CEO:

o     Multiple(3) of: (i) NEOs salary; plus (ii) average of three most recent annual cash incentive payments paid in 12 equal installments.

o     Medical, dental, vision, disability, and life insurance coverage in effect for NEO and dependents until the earlier of specified period of months(4) following termination or commencement of equivalent benefits from a new employer.

·§     Stock Awards: Except for termination for Cause or resignation by the NEO other than for relocation of office over 50 miles (without NEOs consent), immediate vesting and possible extended exercise period, as applicable, for any previously granted stock options, stock appreciation rights, cash incentive units, restricted stock, restricted stock units, and stock bonuses. Such immediate vesting and possible extended exercise periods shall also apply to a resignation by the CEO for Good ReasonReason.

Severance and Benefits on Termination after Change in Control

For termination without Cause or resignation for Good Reason by (A) CEO at any time or (B) other NEO within two years following a Change in Control (as defined in the Employment Agreement), NEO is entitled to:

·§     Severance payment equal to multiple(5) of the greater of: (i) NEOs salary plus target annual cash incentive payment; or (ii) NEOs salary plus the average of NEOs annual cash incentive payments for the three calendar years prior to the calendar year in which the termination occurs, paid in lump sum.

·§     Medical, dental, vision, disability, and life insurance coverage in effect for NEO and dependents until the earlier of period of months(6) following termination or commencement of equivalent benefits from a new employer.

·§     Stock awards, same as above, except that the initial number of cash incentive units is multiplied by 150%.

·§     Tax gross-up payment, if necessary, to offset any excise tax imposed on NEO (other than Mr. Marchioni, whose 2013 employment agreement does not contain this provision) for such payments or benefits.

Release;

Confidentiality and

Non-Solicitation

·§     Receipt of severance payments and benefits conditioned upon:

o     Entry into release of claims; and

o     No disclosure of confidential or proprietary information, or solicitation of employees to leave Selective or its subsidiaries for a period of two years following the termination of the Employment Agreement.Agreement, and for Mr. Marchioni, assignment of intellectual property rights.

 

(1) The Employment Agreements automatically renewed for additional one-year periods on April 25, 20112014 for Mr. Murphy, on July 26, 20112014 for Mr. Lanza, and on July 31, 20112014 for Messrs. Thatcher and Zaleski, and for a new initial three year period for Mr. Marchioni and Zaleski.on September 10, 2013.

 

(2) As of February 27, 2012,22, 2015, the annual base salaries for the NEOs were as follows: Mr. Murphy, $900,000;$930,000; Mr. Thatcher, $515,000;$600,000; Mr. Marchioni, $760,000; Mr. Lanza, $465,000; Mr. Marchioni, $475,000;$520,000; and Mr. Zaleski, $425,000.$450,000.

 

(3) For Mr.Messrs. Murphy and Marchioni the multiple is 2 and for Messrs. Thatcher, Lanza, Marchioni, and Zaleski the multiple is 1.5.

 

(4) For Mr.Messrs. Murphy and Marchioni the period is 24 months and for Messrs. Thatcher, Lanza, Marchioni, and Zaleski the period is 18 months.

Page 49

 

(5) For Mr.Messrs. Murphy and Marchioni the multiple is 2.99 and for Messrs. Thatcher, Lanza, Marchioni, and Zaleski the multiple is 2.

(6) For Mr.Messrs. Murphy and Marchioni the period is 36 months;months and for Messrs. Thatcher, Lanza, Marchioni, and Zaleski the period is 24 months.

Page 52

 

The following table shows information regarding payments and benefits to which our NEOs would be entitled under the scenarios shown as of December 31, 2011:2014:

 

NameResignation(1) or
Termination For
Cause ($)
Retirement
($)(2)
Death or
Disability
($)(3)
Termination without
Cause or Resignation with
Good Reason ($)(4)
Change in
Control ($)(5)
Gregory E. Murphy-5,970,7749,704,1079,727,25420,925,095
Dale A. Thatcher-2,236,3173,838,8173,856,1777,037,477
John J. Marchioni-3,267,9705,777,9705,799,3738,146,375
Michael H. Lanza-1,775,1032,990,1033,006,4345,835,982
Ronald J. Zaleski-1,712,1232,787,1232,803,1665,381,947

NameResignation(1)
or Termination
For Cause ($)
Retirement
($)(2)
Death or
Disability
($)(3)
Termination without
Cause or Resignation
with Good Reason ($)(4)
Change in Control
($)(5)
Gregory E. Murphy-4,213,3297,113,3297,132,23316,208,118
Dale A. Thatcher-1,481,0242,651,6742,665,8514,908,973
Michael H. Lanza-1,300,1982,296,9482,316,0214,475,787
John J. Marchioni-1,368,0712,388,7212,407,3444,602,171
Ronald J. Zaleski-1,300,1982,243,9482,261,5344,267,583

 

(1) Other than a resignation for Good Reason.

 

(2) This column includes the value of unvested performance-based restricted stock units granted under the 2005 Omnibus Stock Plan and any related accrued DEUs. These performance based awards would normally vest upon: (i) retirement or continuation in service through the end of the applicable performance period; and (ii) the achievement of the specified performance goals applicable to each such award, and be payable following the end of the applicable three-year performance period. This column also includes the value of unvested time-based restricted stock units granted to Mr. Marchioni in connection with his election as President and Chief Operating Officer in September 2013 (“September 2013 Grant”) under the 2005 Omnibus Stock Plan and any related accrued DEUs. These time-based restricted units awarded to Mr. Marchioni would normally vest upon retirement or continuation in service through the end of the applicable performance period, and be payable following the end of the applicable three-year performance period. Also included in this column is the value of performance-based cash incentive units awarded under the Cash Incentive Plan to the NEOs. The value of such awards is calculated using: (i) the target 100% unit multiplier for the number of cash incentive units granted; and (ii) the per unit value at December 31, 2011.2014. Under the Cash Incentive Plan, participants’ awards, including the NEOs’ awards, would fully vest upon retirement or continuation in service through the end of the payment date and be payable following the end of the applicable three-year performance period. Also included in this column is the intrinsic value of unvested stock options as of December 31, 2011.2014. The value of such awards is calculated using the difference of the closing selling price of Selective common stock as of December 31, 20112014 and the stock option’s exercise price.

 

(3) This column includes the value of unvested performance-based restricted stock units granted under the 2005 Omnibus Stock Plan and any related accrued DEUs. In the event of total disability, these performance based awards would normally vest for all participants, including the NEOs, upon the achievement of the specified performance goals applicable to each such award, and be payable following the end of the applicable three-year performance period. This column also includes the value of the September 2013 Grant and any related DEUs. In the event of his total disability, these time-based units would vest and become payable. In the event of death, both the performance-based and time-based awards are immediately vested and payable for all participants, including the NEOs. Also included in this column is the value of performance-based cash incentive units awarded under the Cash Incentive Plan to the NEOs. The value of such awards is calculated using: (i) the target 100% unit multiplier for the number of cash incentive units granted; and (ii) the per unit value at December 31, 2011.2014. Under the Cash Incentive Plan, participants’ awards, in the event of total disability, including the NEOs’ awards, would fully vest and be payable following the end of the applicable three-year performance period. Also included in this column is the intrinsic value of unvested stock options as of December 31, 2011.2014. The value of such awards is calculated using the difference of the closing selling price of Selective common stock as of December 31, 20112014 and the stock option’s exercise price. This column also includes the severance payment provided for in each NEO’s Employment Agreement. Payments in this column will be reduced by life or disability insurance payments under policies with respect to which SICA paid premiums.

 

(4) This column includes the value of unvested performance-based restricted stock units granted under the 2005 Omnibus Stock Plan and any related accrued DEUs. These performance based awards would normally vest upon: (i) a termination without Cause or Resignation for Good Reason; and (ii) the achievement of the specified performance goals applicable to each such award, and be payable following the end of the applicable three-year performance period. This column also includes the value of the September 2013 Grant and any related DEUs. In the event of his termination without Cause or Resignation for Good Reason, these time-based units would vest and become payable. Also included in this column is the value of performance-based cash incentive units awarded under the Cash Incentive Plan to the NEOs. The value is calculated using: (i) the target 100% unit multiplier for the number of cash incentive units granted; and (ii) the per unit value at December 31, 2011.2014. The awards would fully vest and be payable following the end of the applicable three-year performance period. Also included in this column is the intrinsic value of unvested stock options as of December 31, 2011.2014. The value of such awards is calculated using the difference of the closing selling price of Selective common stock as of December 31, 20112014 and the stock option’s exercise price. Also included in this column are the severance payment and the value of medical, dental, vision, disability, and life insurance coverage, all as provided for in each NEOs Employment Agreement.

 

(5) This column includes the value of unvested performance-based restricted stock units granted under the 2005 Omnibus Stock Plan and the September 2013 Grant and any related accrued DEUs, which would immediately vest and be payable for all participants upon a termination of employment following a change in control, including the NEOs.control. This column also includes the value of performance-based cash incentive units awarded under the Cash Incentive Plan to the NEOs, all of which would vest upon a termination of employment following a change in control for any participant, including the NEOs, holding such awards under such plans.control. The value of such awards is calculated using: (i) a 150% per unit multiplier; and (ii) the per unit value at December 31, 2011.2014. Also included in this column is the intrinsic value of unvested stock options as of December 31, 2011.2014. The value of such awards is calculated using the difference of the closing selling price of Selective common stock as of December 31, 20112014 and the stock option’s exercise price. Also included in this column are the severance payment and the value of medical, dental, vision, disability, and life insurance coverage, all as provided for in each NEOs Employment Agreement. This column also includes the value of any tax gross-up payment necessary to offset any excise tax imposed for the payment and benefits disclosed in this column.column, other than for Mr. Marchioni whose 2013 employment agreement does not contain this provision.

 

Page 5053
 

 

DIRECTOR COMPENSATION

 

The following table shows compensation earned by or paid to our non-employee directors during 20112014 (employee directors do not receive compensation for serving on the Board):.

 

Name

Fees Earned or
Paid in Cash

($)

Stock Awards

($)(1)

Total

($)

Fees Earned or Paid in
Cash ($)(1)
Stock Awards
($)(2)
Total
($)
Paul D. Bauer82,50065,003147,50387,55665,002152,558
W. Marston Becker19,640019,640
Annabelle G. Bexiga65,56465,002130,566
A. David Brown84,50065,003149,50380,06465,002145,066
John C. Burville67,00065,003132,00361,26665,002126,268
Joan M. Lamm-Tennant54,00065,003119,00356,05665,002121,058
S. Griffin McClellan III68,00065,003133,003
Michael J. Morrissey74,00065,003139,00372,06665,002137,068
Cynthia S. Nicholson70,00065,003135,00367,05665,002132,058
Ronald L. O’Kelley79,06965,003144,07279,06465,002144,066
William M. Rue63,50065,003128,50354,56465,002119,566
John S. Scheid16,611016,611
J. Brian Thebault80,00065,003145,00374,55665,002139,558
Philip H. Urban25,582025,582

 

(1)Information on the election by directors to receive shares of Selective common stock in lieu of cash for their 2014 annual retainer is set forth below under the heading “Annual Retainer Stock Election.”

(2) This column reflects the aggregate grant date fair value for the 20112014 grants of restricted stock units to directors, based on a grant date fair value of $17.64. The aggregate number$23.34 per share. Information on outstanding options and unvested restricted stock units held by each Director as of options outstanding at December 31, 2011 for each director was as follows: Mr. Bauer, 62,109; Ms. Lamm-Tennant2014 is set forth below under the heading “Outstanding Options and Messrs. Brown, Rue, and Thebault, 56,109; Mr. McClellan, 50,109; Mr. O’Kelley, 44,109; Messrs. Becker and Burville, 38,109; Mr. Morrissey, 14,065; and Ms. Nicholson, 7,953.Unvested Restricted Stock Units.”

 

The following table summarizes the types and amounts of compensation paid to our non-employee directors in 2011:2014:

 

Type of CompensationAmount
Annual Retainer Fee$50,000
Grant Date Fair Value of Annual Equity Award$65,00365,002
Board Meeting Attendance$0

Committee Attendance Fee
In person

By telephone


$1,500

$1,000

In person

$1,500
By telephone$1,000
Annual Chairperson Fee

Audit Committee

$15,000
Corporate Governance and Nominating Committee

$7,500
Finance Committee

$7,500
Salary and Employee Benefits Committee

$15,000

$7,500

$7,500

$12,500

Lead Independent Director Fee$15,000
ExpensesReasonable

 

As the Director Compensation table above shows, in 20112014 the non-employee directors received compensation in the forms of restricted stock units and cash for their director service. The SEBC annually reviews and approves the compensation for non-employee directors, including the Annual Retainer Fee. TheIn 2014, non-employee directors had the election to receive up to 100%, but not less than 50%, of their Annual Retainer Fee in shares of Selective common stock. Any remaining balance of the Annual Retainer Fee was paid in cash in 2011 to make the payment allocation of Selective’s director compensation program more consistent with market practice and help Selective meet the burn rate commitment that itcash. Non-employee directors made in its 2010 Proxy Statement.this election by December 20, 2013. The Annual Retainer Fee is paid in equal quarterly installments on the second business day following the release of Selective’s financial results for the previous quarter or year, as applicable.

 

For 2011,2014, the annual equity grant under Selective’s director compensation program was made entirely in restricted stock units granted under the 2005 Omnibus Stock Plan. Shares of Selective common stock paid to directors as a portion of their Annual Retainer Fee were issued from the 2005 Omnibus Stock Plan to makethrough April 30, 2014 and from the compensation program more consistent with market practice.2014 Omnibus Stock Plan beginning May 1, 2014. Committee Attendance Fees, and Annual Chairperson Fees, and the Lead Independent Director Fee were paid in cash pursuant to the table above.

 

Page 54

Under the Selective Insurance Group, Inc. Non-EmployeeNon-employee Directors’ Deferred Compensation and Deferral Plan, As Amended and Restated Effective as amended,of May 1, 2014, non-employee directors may elect by December 20 to defer their receipt of director compensation to be earned in the following year toto: (i) a specified future year,date or dates in the future; (ii) the director’s attainment of age 70,70; or (iii) the director’s separation from service as a director.service.

Annual Retainer Stock Election

 

Page 51

Directors elected to receive shares of Selective common stock in lieu of all or a portion of their 2014 annual retainer as follows:

NameNumber of Shares (#)Payment Date Value of Stock ($)
Paul D. Bauer2,11150,056
Annabelle G. Bexiga1,05725,064
A. David Brown1,05725,064
John C. Burville1,26830,066
Joan M. Lamm-Tennant2,11150,056
Michael J. Morrissey1,26830,066
Cynthia S. Nicholson2,11150,056
Ronald L. O’Kelley1,05725,064
William M. Rue1,05725,064
John S. Scheid2436,274
J. Brian Thebault2,11150,056
Philip H. Urban48512,523

 

Outstanding Options and Unvested Restricted Stock Units

The aggregate number of outstanding options and unvested restricted stock units held by each director as of December 31, 2014 were as follows:

NameOutstanding Options (#)Unvested Restricted Stock Units (#)
Paul D. Bauer44,1095,887
Annabelle G. Bexiga05,887
A. David Brown38,1095,887
John C. Burville38,1095,887
Joan M. Lamm-Tennant38,1095,887
Michael J. Morrissey14,0655,887
Cynthia S. Nicholson7,9535,887
Ronald L. O’Kelley38,1095,887
William M. Rue38,1095,887
John S. Scheid00
J. Brian Thebault38,1095,887
Philip H. Urban00

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

 

No member of the Salary and Employee Benefits Committee: (i) was a Selective officer or employee in 2011;2014; (ii) is a former Selective officer; or (iii) entered into any transaction in 20112014 requiring disclosure under the section entitled “Transactions with Related Persons.”

 

No Selective executive officer served as a member of the compensation committee of another entity, or as a director of another entity, one of whose executive officers served on the Salary and Employee Benefits Committee or as a director of Selective.

 

Page 55

COMPENSATION COMMITTEE REPORT

 

The Salary and Employee Benefits Committee establishes general executive compensation policies and establishes the salaries and bonuses of Selective’s executive officers, including the Chief Executive Officer. The Salary and Employee Benefits Committee: (i) has reviewed and discussed the Compensation Discussion and Analysis with management; and (ii) based on this review and discussion recommended to the Board of Directors, and the Board approved, the inclusion of the Compensation Discussion and Analysis in Selective’s Annual Report on Form 10-K for the year ended December 31, 20112014 and this Proxy Statement.

 

Submitted by the Salary and Employee Benefits Committee of Selective’s Board of Directors,

 

A. David Brown, ChairpersonMichael J. Brian Thebault, ChairpersonMorrissey
Paul D. Bauer
A. David BrownCynthia S. Nicholson
John C. Burville
Cynthia S. NicholsonPhilip H. Urban

 

The Compensation Committee Report does not constitute soliciting material, and shall not be deemed to be filed or incorporated by reference into any other Selective filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that Selective specifically incorporates the Compensation Committee Report by reference therein.

 

Page 52

INFORMATION ABOUT PROPOSAL 2

 

As required under the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, (the “Dodd-Frank Act”), our Board of Directors is providingprovides Selective’s stockholders the opportunity to vote annually to approve, on an advisory (non-binding) basis, the compensation of our named executive officers disclosed pursuant to the compensation disclosure rules of the SEC (also referred to as “say-on-pay”)say-on-pay). Although the vote is non-binding, the Board and the SEBC value the opinions of the stockholders and will consider the outcome of this vote when making future compensation decisions for named executive officers. In 2011,2014, our stockholders overwhelmingly supported our compensation decisions with over 93%approximately 95% of votes cast voting in favor of our say-on-pay proposal. The Board has determined to provide our stockholders with that opportunity on an annual basis.

 

As discussed in the Compensation Discussion and Analysis section of this Proxy Statement, our compensation philosophy is designed to seek to attract and retain talented and qualified executives by paying compensation that is generally targeted at the 50th percentile or greater of total compensation paid by comparable companies in the property and casualty insurance industry. Our compensation programs are designed to motivate executives to achieve our corporate objectives and increase stockholder value in both the short and long term. Accordingly, we tie our annual incentive awards to pre-determined strategic and financial business objectives and individual objectives, and we align our long-term compensation to the generation of long-term stockholder value.

Stockholders are urgedWe urge stockholders to read this Proxy Statement’s Compensation Discussion and Analysis section, which discusses how our compensation policies and procedures implement our compensation philosophy. The SEBC and the Board of Directors believe that these policies and procedures are effective in implementing our compensation philosophy, policies, and achieving our goals.procedures. The following resolution is being submitted to stockholders for approval at the Annual Meeting pursuant to Section 14A of the Exchange Act:

 

RESOLVED, that the stockholders of Selective Insurance Group, Inc. (“Selective”) approve, on an advisory basis, the compensation of Selective’s named executive officers as such compensation is disclosed in this Proxy Statement pursuant to Item 402 of Regulation S-K or any successor thereto.thereto.

 

If a majority of stockholders vote against this proposal, neither the Board nor the SEBC will be required to take any specific action because this vote is non-binding and advisory. Nevertheless,Nonetheless, consistent with our record of stockholder responsiveness, the SEBC will consider our stockholders’ concerns and take them into account in future determinations concerning our executive compensation programs. The Board of Directors therefore recommends that you indicate your support for the compensation of our named executive officers as outlined in the above resolution.

 

Board Recommendation

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE ADVISORY RESOLUTION APPROVING THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS AS DISCLOSED IN THIS PROXY STATEMENT.

 

Page 5356
 

 

INFORMATION ABOUT PROPOSAL 3

 

Ratification of Appointment of
Independent Registered Public Accounting Firm

 

The Audit Committee has appointed KPMG LLP to act as Selective’s independent registered public accounting firm for the fiscal year ending December 31, 2012.2015. The Board of Directors has approved the appointment and has directed that suchthe appointment be submitted to Selective’s stockholders for ratification at the Annual Meeting.

 

Stockholder ratification of the appointment of KPMG LLP as Selective’s independent registered public accounting firm is not required. The Board of Directors, however, is submitting the appointment to the stockholders for ratification as a matter of good corporate practice. If the stockholders do not ratify the appointment, the Audit Committee and the Board of Directors will reconsider whether to retain KPMG LLP or another firm. Even if stockholders ratify the appointment, is ratified, the Board of Directors in its discretion, may direct the appointment of a different auditing firm at any time during the 20122015 fiscal year if the Board determines that such a change would be in the best interests of Selective and its stockholders.

 

Representatives of KPMG LLP are expected to be present at the Annual Meeting,Meeting. They will have an opportunity to make a statement, if they so desire, and will be available to respond to appropriate questions. In 2011, Selective paid KPMG LLP $1,313,000 for audit and audit-related services and $85,000 for non-audit services provided by KPMG LLP to Selective in 2011.

Board Recommendation

 

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING DECEMBER 31, 2012.2015.

 

FEES OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 

KPMG LLP, Selective’s independent registered public accounting firm, provided services in the following categories and amounts in 20112014 and 2010:2013:

 

Category2011 201020142013
Audit Fees$1,157,000 $1,172,750$1,489,800$1,442,500
Audit-Related Fees(1)$156,000 $90,000$85,500$273,000
Tax Fees(2)$0 $0$7,319$3,110
All Other Fees(2)(3)$85,000 $78,200$102,362$96,053
TOTAL$1,398,000 $1,340,950$1,684,981$1,814,663

 

(1) Audit-Related Fees for 20112014 consisted primarilyof amounts associated with audits of our benefit plans for 2013. Audit-Related Fees for 2013 consisted of amounts associated with: (i) audits of our benefit plans for 2010; and2012; (ii) an audit of the flood area of the Insurance Operations. Audit-Related Fees for 2010 consisted primarily of amounts associated with: (i) audits of our benefit plans for 2009;Operations; and (ii)(iii) consents.

 

(2) Tax Fees for 2014 and 2013 were for tax consulting services.

(3)All Other Fees for 2011 and 20102014 consisted of theof: (i) approximately $89,000for independent actuarial reviews and reserve opinions.opinions; and (ii) approximately $13,500 for consulting services. All Other Fees for 2013 consisted of independent actuarial reviews, reserve opinions, and consulting services.

 

The Audit Committee has a pre-approval policy that requires pre-approval of audit, audit-related, and permitted non-audit services on an annual basis and authorizes the Audit Committee to delegate to one or more of its members pre-approval authority with respect to permitted services. The Audit Committee delegated the authority to pre-approve audit, audit-related, and permitted non-audit services by KPMG LLP to the Audit Committee Chairperson, who is required to report any pre-approvals to the Audit Committee for ratification at its next meeting. In 2011,2014, the Audit Committee pre-approved 100% of audit, audit-related, and permitted non-audit services, and concluded that KPMG LLP’s provision of such services was compatible with the maintenance of KPMG LLP’s independence in the conduct of its auditing functions. KPMG LLP provided no tax services in 2011. Any such future services also would require Audit Committee pre-approval on an individual engagement basis.

 

Page 5457
 

 

AUDIT COMMITTEE REPORT

 

The Audit Committee oversees Selective’s financial reporting processes on behalf of the Board of Directors. Management has the primary responsibility for overseeing preparation of the financial statements and the overall reporting processes, including the systems of internal controls. In fulfilling its oversight responsibilities, the Audit Committee has:

 

·§Periodically met with and held discussions with management regarding the quality, not just the acceptability, of the accounting principles, the reasonableness of significant judgments, and the clarity of disclosures in Selective’s financial statements.

 

·§Reviewed and discussed the audited financial statements for the year ended December 31, 2011,2014, included in the Annual Report on Form 10-K, with management, which represented to the Audit Committee that: (i) the financial statements were prepared in accordance with U.S. generally accepted accounting principles; and (ii) management had reviewed Selective’s disclosure controls and procedures and believes those controls are effective.

 

·§Reviewed and discussed with KPMG LLP, Selective’s independent registered public accounting firm, which is responsible for expressing an opinion on the conformity of those audited financial statements in accordance with U.S. generally accepted accounting principles, their judgments as to the quality, not just the acceptability, of Selective’s accounting principles and such other matters as are required to be discussed with the Audit Committee under Statements of the Public Company Accounting Oversight Board, including the Statement on Auditing Standards No. 61,16 as amended.
adopted by the Public Company Accounting Oversight Board, as may be modified or supplemented.

·§Discussed with KPMG LLP, the independent registered public accounting firm’s independence from Selective and its management, including the matters in the written disclosures and the letter from the independent accountants delivered to the Audit Committee as required by the applicable requirements of the Public Company Accounting Oversight Board regarding the independent registered public accounting firm’s communications with the Audit Committee concerning independence.

 

In reliance on the reviews and discussions referred to above, the Audit Committee recommended to the Board of Directors, and the Board approved, the inclusion of the audited financial statements in Selective’s Annual Report on Form 10-K for the year ended December 31, 2011.2014.

 

Submitted by the Audit Committee of Selective’s Board of Directors,

 

Ronald L. O’Kelley, ChairpersonJohn S. Scheid
Paul D. Bauer ChairpersonJ. Brian Thebault
Annabelle G. BexigaPhilip H. Urban
John C. Burville
 Michael J. Morrissey
Ronald L. O’Kelley
J. Brian Thebault

 

The Audit Committee Report does not constitute soliciting material, and shall not be deemed to be filed or incorporated by reference into any other Selective filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that Selective specifically incorporates the Audit Committee Report by reference therein.

 

Page 5558
 

 

STOCKHOLDER PROPOSALS AND NOMINATIONS

Proposals for Inclusion in 20132016 Proxy

 

From time-to-time, stockholders present proposals that may be proper subjects for inclusion in the proxy statement and for consideration at an annual meeting. Under the rules of the SEC (under the Exchange Act), rules, for stockholder proposals to be included in the proxy statement for the 20132016 Annual Meeting of Stockholders, they must be received no later than November 25, 2015, by Selective’s Corporate Secretary at 40 Wantage Avenue, Branchville, New Jersey 07890 no later than November 26, 2012.07890.

Other Proposals and Nominations

 

Selective’s By-Laws require that a stockholder who otherwise intends toto: (i) present a proposal outside of Rule 14a-8 under the Exchange ActAct; or to(ii) nominate a director, must deliver notice to the Corporate Secretary, in proper written form and in accordance with the requirements of the By-Laws, not less than 120 days nor more than 150 days prior to the first anniversary of the preceding year’s annual meeting. Thus,Accordingly, a notice of a stockholder proposal for the 20132016 Annual Meeting of Stockholders, submitted outside of Rule 14a-8 under the Exchange Act, will be untimely if received by the Corporate Secretary before November 26, 2012December 1, 2015 or after December 26, 2012.31, 2015.

 

* * * * * * * *

 

It is important that your shares be represented at the meeting, regardless of the number of shares that you hold. ACCORDINGLY, YOU ARE THEREFORE URGED TO PROMPTLY VOTE YOUR SHARES BY: (1) CALLING THE TOLL-FREE TELEPHONE NUMBER LISTED ON THE PROXY CARD; (2) ACCESSING THE INTERNET WEBSITE LISTED ON THE PROXY CARD; OR (3) COMPLETING, DATING, AND SIGNING THE ENCLOSED PROXY CARD AND RETURNING IT IN THE ENCLOSED ENVELOPE.ENVELOPE; (2) CALLING THE TOLL-FREE TELEPHONE NUMBER LISTED ON THE PROXY CARD; OR (3) ACCESSING THE INTERNET WEBSITE LISTED ON THE PROXY CARD. Stockholders who are present at the meeting may revoke their proxies and vote in person or, if they prefer, may abstain from voting in person and allow their proxies to be voted.

 

By Order of the Board of Directors:

Robyn P. Turner

Corporate Secretary

March 26, 2012

Branchville, New Jersey

DOCUMENTS INCORPORATED BY REFERENCE

Information regarding Executive Officers is incorporated by reference to the section entitled “Executive Officers of the Registrant” in Part I, Item 1. Business. of Selective’s Annual Report on Form 10-K for the year ended December 31, 2011.

By Order of the Board of Directors:
Robyn P. Turner
Corporate Secretary
March 24, 2015
Branchville, New Jersey

 

Page 5659
 

 

DIRECTIONS

 

Selective Insurance Group, Inc.
Directions to Principal Offices
40 Wantage Avenue
Branchville, New Jersey 07890-1000

 

From East:East:

Route I-80 West to Route 15 North to Route 206 North. Go about 2 miles from Route 15/Route 206 intersection, turn right at traffic light then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2nd entrance on right - Corporate office/main reception area.

From West:

Route I-80 East to Route 94 North to Route 206 North. Turn right at Branchville traffic light opposite "Our“Our Lady Queen of Peace"Peace” Catholic church, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2ndTake second entrance on right - Corporate office/main reception area.

From West:

Route I-80 East to Route 94 North to Route 206 North. Turn right at Branchville traffic light opposite “Our Lady Queen of Peace” Catholic church, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). Take second entrance on right - Corporate office/main reception area.

- or -

Route I-78 East to Pa. Route 611 North to Route 94 North to Route 206 North. Turn right at Branchville traffic light opposite "Our“Our Lady Queen of Peace"Peace” Catholic church, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2ndTake second entrance on right - Corporate office/main reception area.

- or -

Route I-78 East to Route 31 North to Route 46 West to Route 94 North to Route 206 North. Turn right at Branchville traffic light opposite "Our“Our Lady Queen of Peace"Peace” Catholic church, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2ndTake second entrance on right - Corporate office/main reception area.

 

From North:North:

Route I-84 (East or West) to PA Route 209 South to Route 206 South. LeftTurn left at Branchville traffic light opposite "Our“Our Lady Queen of Peace"Peace” Catholic church, then turn left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2ndTake second entrance on right - Corporate office/main reception area.

 

From South:South:

Route 206 North or Route I-80 West to Route 15 North to Route 206 North. Turn right at Branchville traffic light opposite "Our“Our Lady Queen of Peace"Peace” Catholic church, then left on Route 630 (Broad Street). Turn right at Post Office onto Wantage Avenue (Route 519). 1st entrance on right - Northeast Operations. 2ndTake second entrance on right - Corporate office/main reception area.